5. Crowdfunding Experts:!
#1 Investor in crowdfunded hardware!
!
Crowdfunding starts when prototype,
BOM, supply chain are de-risked by the
end of the HAX program.!
!
www.kickstarter.com/haxlr8r
7. !
While prototyping is getting
easier and the supply chain in
China opened up to startups,
building something unique and
defensible is increasingly hard.!
Going from 0 to many:
27. Patents used to be the go-to way to
protect IP.!
!
Today, software, complex algorithms,
data science, communities of users or
developers are often more valuable.!
!
That and of course time-to-market.
38. China’s Xiaomi is about to become the
most valuable private tech company in
the world at a valuation above $40B.!
It took only 4 years.!
!
They plan to launch 100 hardware
startups. Online first, no ads.
Outlier or Pioneer?
39. Not everyone has the resources and
experience of Xiaomi’s founder Lei Jun,
yet startups can be built faster than ever.!
!
Where will the nest next hardware
unicorn ($1B+ startup) or “Xiaomi for X”
come from?
The next unicorns
47. Scaling requires healthy cash
flow and margins, otherwise
you might end up scaling a
money-losing business.
48. In addition, both online and
offline retail require a mastery
of supply chain, logistics and
the “in-store” customer
experience.!
Scale when it’s solid.
49. Recap: Death Traps!
Poor positioning!
Learning too slow!
Premature Crowdfunding!
Hands-off Manufacturing!
Premature scaling