HAX in Japan

LATESTTRENDS
INHARDWARE
STARTUPS

BENJAMIN JOFFE
PARTNER
HAX
Twitter: @benjaminjoffe
Email: ben@hax.co
Wechat: benjamin2301

Mechanical Engineer
Analyst
Founder/Consultant
Angel Investor (12)
2000
to
2013

Speaker
(>200 talks)
Researcher 
(>1M views)
Writer
Partner
2013-now

US$300M Fund
Global Top 3 Seed Investor (>600 startups)
HARDWARE LIFE SCIENCES SOCIAL/MOBILE

#1 HARDWARE
SEED INVESTOR
STARTUPS223
YEARS5

SEED4 MONTHS + $75K FEE + $100K CASH
GROWTH6 WEEKS
O TO 1 1 TO N
SHENZHEN
PrototypetoLaunch
SANFRANCISCO
ProducttoScale

CHINA: 10%
U.S.+CAN: 50%
EU: 25%
OTHER: 15%
90%
10%
JAPAN: < 1%

INDUSTRIAL
CONSUMER
HEALTH
ENTERPRISE
10
20
30
40
2012 2013 2014 2015 2016

FEATUREDSTARTUPS
SERIES B SERIES A SEED
STEM robots
Smart lighting solutions
IoT Connectivity & Cloud Solution
Instant camera with AR
Retail inventory robot
Commercial cleaning robot
Delivery robot
Lab robotNon-contact biosensors
Cocktail robot
Smart pet devices
SEED
Headphones for sleep
$9 Microcomputer
Sous vide cooking at home
Mobile blood diagnostic Self-equalizing headphones

VALUEOFHAX
30%
PROGRAM
70%
COMMUNITY

SCI-FIHASARRIVEDSCI-FI 
HASARRIVED00/

PROBLEMS
01/EXPENSIVE
02/IMPRACTICAL

HAX | HARDWARE TRENDS 2017 | PAGE 20
PERFECT 
TIME
FOR
HARDWARE
CHEAPER  
COMPONENTS
ONBOARD 
CPU
RETAILERS 
FOR HIGH-TECH
SMALL BATCH 
MANUFACTURING  
MICRO-CAPS, 
REG A+…
CLOUD CROWDFUNDING 
& PRE-SALES
SOCIAL MEDIA 
TO TEST DEMAND
SMARTPHONES
NEW & BETTER 
PROTOTYPING 
TOOLS

MOREHIGHTECH
GROWINGGAPBETWEEN“MAKERS”&STARTUPS

First R&D (Japan)
(not for sale)
1986
Segway (USA)
$5,000
2001
Ninebot (China)
$330
2016
30YEARSFROMLABTOMASSMARKET

CHALLENGES
BUILDPROTOTYPE(R&D)

CHALLENGES
POSITIONPRODUCT(STRATEGY)
BUILDPROTOTYPE(R&D)
ITERATE(DEVELOPMENT)
BUILDPRODUCT (PRODUCTION)
LAUNCH(PR&MARKETING)
GROW(DISTRIBUTION&SALES)

01/
FASTER

ROVENSO makes heavy-duty agile robotic rovers
for rough terrains and remote intervention.
Switzerland

2017 8 30
毎日の習慣を作る子ども向けスマートウォッチ 
「OCTOPUS」販売開始
France

R&D1
2
5
4
3
Prototyping
Production
Investment
World-ClassSTARTUPS
World-ClassRESOURCES
Sales

CHEAPER02/

2011
GENERALROBOT
ONBOARDCOMPUTING

(Not a HAX company)
$400,000 (2011)

2017
SPECIALIZEDROBOT
CLOUDCOMPUTING

03/
EASIER

TEAM COST TIME
PERCEPTION 
(ESTIMATE) 10 $2M 4
YEARS

TEAM COST TIME
PERCEPTION 
(ESTIMATE) 10 $2M 4
YEARS
REALITY 
(2017) 2 $100KVC
+$250KKS
18
MONTHS

04/
PERSONAL

low tones mid tones high tones
sensitivity

05/
SPECIALIZED

AMAZON: WAREHOUSE ROBOTS
ACQUIRED KIVA FOR US$775M IN 2012
45,000 ROBOTS BY JAN. 2017

06/
HEALTH

BLOODDIAGNOSTIC 
CRIAMTECH 
TESTS BLOOD TYPE 
AND DISEASES
BBB
TRACKS BLOOD MARKERS
(E..G DIABETICS)
South Korea
Portugal

AIRE is a digestive tracker that detects food intolerances 
(e.g. IBS causes) through the breath. Ireland

DIGITAL 
THERAPIES
=THENEWPHARMA?

HAX | HARDWARE TRENDS 2017 | PAGE 92HAX | HARDWARE TRENDS 2017 | PAGE 92
DUNCAN TURNER 
MANAGING DIRECTOR 
HAX SEED
Donating your data 
might help more than
donating an organ”
“DATA 
ISTHENEWBLOOD

We have the opportunity 
to make the generation
born now the healthiest
in history.”
ALEX GORSKY 
CEO, JOHNSON & JOHNSON
“

07/
SMARTER

NEST 
THERMOSTAT
PHILIPS HUE 
LIGHT
ECOBEE 
SWITCH
BELKIN 
OUTLET
KEEN 
VENT
SAMSUNG 
HUB
AUGUST 
LOCK
RING 
VIDEO DOOR BELL
FITBIT 
FITNESS TRACKER
DROPCAM 
CAMERA
HYDRAO 
SHOWER HEAD
SAMSUNG 
ROBOTIC VACUUM

A.I.&MACHINELEARNING
EVERYWHERE

08/
INDUSTRY-
CHANGING

MANUFACTURING
SMARTROBOTS
LOWCOST+COMPUTERVISION

PYCNO
SECROP
 
FIELDSENSORS
EDYN

09/
CHINA

WORLDLEADER
INPATENTS
SOON? 
2016 NUMBER OF APPLICATIONS BY COUNTRY (‘000)
SOURCE: WORLD INTELLECTUAL PROPERTY ORGANIZATION
WORLD’S #1 & #2 
IN PUBLISHED APPLICATIONS  
TOP 10: 7 FROM ASIA, 3 FROM U.S.
4,123 PATENTS 3,692 PATENTS
USA
Japan
China
Germany
South Korea
France
UK
Netherlands
Switzerland
Sweden
0 15,000 30,000 45,000 60,000
-1%
+3%
+40% IN 2017?+45%

USA 
$14.5B
CHINA 
$10.6B
EUROPE 
$3B1Q2017
3%
35%
4%
10%
48%
USA
Europe
India
China
RoW
SOURCE: DOW JONES VC EDGE 1Q 2017
EQUITY INVESTMENT BY REGION 
INTO VENTURE-BACKED COMPANIESCHINAVC 
INVESTMENTIS 
#2GLOBALLY

THE SILICON VALLEY
OF HARDWARE

SHENZHEN&GUANGDONG 
MANUFACTURING SUPPLYCHAIN
COMPONENTMANUFACTURERS
TECHNICALWORKFORCE
ASSEMBLYSUPPLIERS

SHENZHENSUPERPOWERS
SKILLS
ANY SCALE
SPEED
SAVINGS

ROBOT
MAKERS
100,000
200,000
300,000
400,000
500,000
Fanuc
Yaskawa
ABB
Kawasaki
Nachi
Kuka
Denso
Epson
Adept
25,000
45,000
80,00080,000
100,000110,000
250,000
300,000
400,000
SOURCE: ROBOTICS & AUTOMATION NEWS, 2016

ROBOTS 
PURCHASED BY COUNTRY 
(SOURCE: IFR, 2015)
CHINA
BUYS
ROBOTS
20,000
40,000
60,000
80,000
China
SouthKorea
Japan
USA
Mexico
Canada
2,7004,700
27,000
35,00038,000
69,000
SALES 2015: 248,000 (+12%YOY)
+20%YOY

DJI
NINEBOT
MAKEBLOCK
UBTECH
NEXT INNOVATORS

DJI
NINEBOT
MAKEBLOCK
UBTECH
NEXT INNOVATORS
>$10B
>$1B
>$1B

プログラミング教育ドローン＝「Airblock」 
7月14日から国内販売開始 2017 7 6

For innovation,  
China Today
is like Japan
in the 80’s”
SEAN O’SULLIVAN,
FOUNDER, SOSV/HAX
“

MOBIKE
START: 2015
BIKES: 5M
USERS: 100M
INVEST: $1B

BUYING 
INNOVATION
CHINESE APPLIANCE MAKER MIDEA 
BOUGHT GERMANY’S KUKA FOR US$4B

BUYING 
DESIGN
PHILIPPE STARCK  
DESIGNED THE MI MAX

10/
JAPAN

01/ MARKET
02/CAPITAL
03/TALENT
04/INFRA
05/REGULATIONS

01/ MARKET
02/CAPITAL
03/TALENT
04/INFRA
05/REGULATIONS
06/CULTURE

CORPORATIONSHIRE
STARTUPTALENT

EXHIBITORS PER COUNTRYSTRONG: FRANCE & KOREA 
WEAK: JAPAN & GERMANY 
HAX: 83 STARTUPS!
USA
CHINA
FRANCE
TAIWAN
SOUTH KOREA
HONG KONG
HAX
CANADA
UK
JAPAN
GERMANY
ISRAEL
0 450 900 1350 1800
CES2017:

2015
110 startups
2014
40 startups
2016
190 startups
2017
238 startups

MOSTIMPORTANTIS:
CORPORATIONSHIRE
STARTUPTALENT

Unemployment benefits
for 4-24 months
*even when starting a company

Sabbatical from job
from 6-24 months
(no pay)

Xavier Niel, French Tech Billionnaire

Campus for 1,000 startups
Mr. Niel invested $270mln

01/
RE-USETALENT
=LOWERRISKFORSTARTUPS

“The most important thing is to go abroad
and see Japan from outside the country.”
Dr. Shuji Nakamura - Nobel Prize for Physics (2014)

MBA, 1993 BA Economics, 1980MBA, 1990

01/GLOBALEXPERIENCE
02/USEYOURENGLISH
03/CORPORATIONSHIRESTARTUPTALENT

THANKYOU
!
BEN@HAX.CO 
@BENJAMINJOFFE "
✉
www.slideshare.net/haxco

HAX in Japan

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