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How to create
1,000
How to Create 1000 Sony
How to Create 1000 Sony
How to Create 1000 Sony
$300 Million Fund
Top 3 Global Seed Investor
HARDWARE
$300 Million Fund
Top 3 Global Seed Investor
HARDWARE BIOTECH
$300 Million Fund
Top 3 Global Seed Investor
HARDWARE BIOTECH SOCIAL/MOBILE
$300 Million Fund
Top 3 Global Seed Investor
HARDWARE BIOTECH SOCIAL/MOBILE
SEED GROWTH
O TO 1 1 TO N
SHENZHEN
PrototypetoLaunch
SANFRANCISCO
ProducttoScale
SHENZHENSUPERPOWERS
SKILLS
(ANY) SCALE
SPEED
SAVINGS
A WEEK IN SHENZHEN
IS LIKE A MONTH
ANYWHERE ELSE
R&D
Prototyping
Production
Sales
1
2
3
World-ClassSTARTUPS
World-ClassRESOURCES
CHINA
EUROPE
USA &
CANADA
REST OF
WORLD
200GlobalInvestments
CONSUMER
(40%)
HEALTH
(30%)
INDUSTRIAL
(15%)
ENTERPRISE
(15%)
How to Create 1000 Sony
SUCCESS>50x
>10x
CO-INVESTORS
70+ CAMPAIGNS | 90% ABOVE $100,000
10 AMONG WORLD’S TOP 100
NO.1 FROM AUSTRALIA
NO.1 FROM CANADA
NO.1 FROM FRANCE
NO.2 BY NUMBER OF BACKERS
“NO.1 INVESTOR IN
CROWDFUNDED HARDWARE”
Jasen Wang, Founder, Makeblock
How to Create 1000 Sony
Recently…
How to Create 1000 Sony
Recent visits to HAX
How to Create 1000 Sony
Old China
New China
Akihabara
Huaqiangbei
x20
THE SILICON
HAS MOVED OUT
OF SILICON VALLEY
New China
New China
New China
How about Japan?
How to Create 1000 Sony
Why no new SONY?
Lack of entrepreneurs
1/ Find opportunities
2/ Increase upside
3/ Limit downside
Why few entrepreneurs?
Problem: Ecosystem
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
Ecosystem
1
2
34
5
How to Create 1000 Sony
WIN
large
market
large
market
WIN
many
chances
large
market
FAIL
many
chances
large
market
When do people start?
BAD GREAT
Economy
When do people start?
so-soBAD GREAT
we are here
Learn from rising stars
How to Create 1000 Sony
How to Create 1000 Sony
2015
110 startups
2014
40 startups
2016
190 startups
2017
238 startups
How to Create 1000 Sony
Market
• Local
• USA
• China
• Other
CapitalTalentRegComm
MarketCapitalTalentRegComm
• Angel
• Seed
• Growth
• IPO
• M&A
Angel
Seed
GrowthIPO
M&A
How to Create 1000 Sony
Intel buys Mobileye for $15.3bln
x
Xavier Niel, founder of FREE
World’s biggest startup campus: 1,000 startups
Mr. Niel invested $270mln
MarketCapitalTalentRegComm
• Engineers
• Designers
Engineers
Designers
Engineers
Designers
Marketers
Engineers
Designers
Marketers
Entrepreneurs
How to Create 1000 Sony
How to Create 1000 Sony
19,800+ co-op students
3 semesters
120+ programs (30-50% of time)
6,700 companies
Co-Operative Education
MarketCapitalTalentRegComm
• Engineers
• Designers
• Marketers
• Entrepreneurs
• Overseas life
Most top universities
require overseas
internships
How to Create 1000 Sony
Takakazu
Fujimoto
HAX
“The most important thing is to go abroad
and see Japan from outside the country.”
Dr. Shuji Nakamura
Nobel Prize for Physics (2014)
How to Create 1000 Sony
How to Create 1000 Sony
How to Create 1000 Sony
How to Create 1000 Sony
MBA, 1993 BA Economics, 1980MBA, 1990
MarketCapitalTalentRegComm
• Engineers
• Designers
• Marketers
• Entrepreneurs
• Overseas life
• Use English
MarketCapitalTalentRegComm
• Company filings
• Hiring & firing
• Immigration
50% of “unicorns”
founded by immigrants
(2016)
MarketCapitalTalentRegComm
• Company filings
• Hiring & firing
• Immigration
• Unemployment
Unemployment benefits
for 4-24 months
*even when starting a company
How to Create 1000 Sony
MarketCapitalTalentRegComm
• Events
• Spaces
How to Create 1000 Sony
MarketCapitalTalentRegComm
• Events
• Spaces
• Role models
Takuma Iwasa, Founder, Cerevo
Yuko Nakazawa, Founder, UPQ
Jasen Wang, Founder, Makeblock
MarketCapitalTalentRegComm
• Events
• Spaces
• Role models
• Mentors
• Networks
90% of problems
are solved
by other
entrepreneurs
“FULL-STACK” PROGRAM
TECHNICAL REVIEWPOSITIONING
PHASE 1: BUILDING THE RIGHT THING
FILMMESSAGING PR
STRATEGY BRANDING SHENZHEN RESOURCES
PHASE 2: BUILDING THINGS RIGHT
TECH SPECS SOURCING ITERATIVE PROTOTYPING PRINCIPLES OF MANUFACTURING
PHASE 3: LAUNCH
ONLINE MARKETING CROWDFUNDING FUNDRAISING
CHANNELSSALES
PHASE 4: SCALING
DISTRIBUTION PACKAGING LOGISTICSMARKETING MIX
FOUNDERS
600
100
ALUMNI
NETWORK
FULL TIME
EXPERTS20
MarketCapitalTalentRegComm
• Events
• Spaces
• Role models
• Mentors
• Networks
• Re-hiring
1/ Find opportunities
2/ Increase upside
3/ Limit downside
Why few entrepreneurs?
6-24 months sabbatical
for company creation
* after 2 years in a company
* part-time is also possible
MarketCapitalTalentRegComm
• Events
• Spaces
• Role models
• Mentors
• Networks
• Re-hiring
• Promote
At CES, France Is Tech’s
Unexpected Powerhouse
At CES, France Is Tech’s
Unexpected Powerhouse
10 Suggestions
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
1. Think global
2. Think big
10 Suggestions
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
1. Think global
3. Re-invest
2. Think big
10 Suggestions
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
1. Think global
5. Overseas Experience
6. Use your English
3. Re-invest
2. Think big
4. Co-Op education
10 Suggestions
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
1. Think global
5. Overseas Experience
6. Use your English
3. Re-invest
2. Think big
7. Update unemployment
4. Co-Op education
10 Suggestions
1. Market
2. Capital
3. Talent
4. Regulations
5. Community
1. Think global
8. Promote role models
5. Overseas Experience
6. Use your English
9. Value startup experience
3. Re-invest
2. Think big
10. Communicate
7. Update unemployment
4. Co-Op education
10 Suggestions
Software
Missed
opportunity
How to Create 1000 Sony
How to Create 1000 Sony
Hardware
= Giant Opportunity
it’s not
vs. vs.
it is
+ +
R&D
Prototyping
Production
Sales
1
2
3
World-ClassSTARTUPS
World-ClassRESOURCES
Japan IS world-class
it is time to ACT like it
How to Create 1000 Sony
How to Create 1000 Sony
How to Create 1000 Sony
Are you
the next SONY?
Talk to me!
ben@hax.co

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