The Lean Hardware motto could be "No Hardware Survives Contact with a Factory" + the 5 rules of lean hardware startups.

2. Partner/ Founder
Cyril Ebersweiler / 希雷 / シリル
Mentor / Speaker
Investor - Software
+50
Investor - Hardware
+33

3. HW is the new black

4. 200,000
HW BACKERS
HW BACKERS %
195,449
5.83
150,000
6
4.5
100,000
3
93,870
2.09
50,000
1.5
1.33
19,181
0
2011
2012
500
HW PROJECTS
400
300
1.57
446
375
121
0.46
2011
1.5
250
248
200
0
TOTAL $M
2
365
100
2013
HW Funding
HW PROJECTS %
0
1
0.5
0.59
209
125
94
2012
2013
0
52
0
2012
2013 (RR)

5. I SCORED $1M ON KICKSTARTER!
Now what?
The Plan
SHIP IN 3 MONTHS
START PRE-ORDERS
RETAIL IN 6 MONTHS
C.E.S. IN JANUARY
RAISE $10M

6. Market Timing
Planning
Fundraising
Problem Solved
Supplier(s) Selection
Branding
Team ME/EE/SW/DE/BIZ
Design for Manufacture
Marketing
Prototyping
Materials Selection
Financing
Industrial Design
Sourcing
Crowdfunding
Phase 1
Prototyping
Phase 2
?
Phase 3
Profit
Software
Soft/Hard Tooling
Payments
Firmware
Quality Management
Customer Service
BOM
Certifications
Distribution
GERBER
Testing
PR
CAD
Assembly
Fulfillment

7. Market Timing
Planning
Fundraising
Problem Solved
Supplier(s) Selection
Branding
Team ME/EE/SW/DE/BIZ
Design for Manufacture
Marketing
Prototyping
Materials Selection
Financing
Industrial Design
Sourcing
Crowdfunding
HW is not SW
Phase 1
Prototyping
Phase 2
?
Phase 3
Profit
Software
Soft/Hard Tooling
Payments
Firmware
Quality Management
Customer Service
BOM
Certifications
Distribution
GERBER
Testing
PR
CAD
Assembly
Fulfillment

8. “No business plan survives
contact with the customer”
#LEANSW

9. “No hardware plan survives
contact with a factory”
#LEANHW

10. IN 2000, SHENZHEN MADE THINGS...
LOW LABOR COST
SUBSIDIZED CURRENCY
DUBIOUS QUALITY

11. IN 2013, SHENZHEN MAKES THINGS...
(REALLY) FAST
AT SCALE
FLEXIBLY
HIGH QUALITY
and still CHEAPER

12. HW STARTUPS WIN WHEN...
FIRST TO MARKET
GET SCALING EFFECTS
KEEP ITERATING
BRING COGS DOWN

13. 111 DAYS
AVID
60
GLASS
$50K
TECHSHOP
$300K
$10s of Ms
ATARI
XBOX ;-)

14. 5 THINGS WE LEARNED
with 30 startups at HAXLR8R
(and investing in some more)
#LEANHW

15. “Some components seemed totally commoditized
yet turned out to be difficult to source. So we had
to replace them and re-design our circuit board
during the sourcing process.”
Zach Supalla (founder of Spark.io)
RULE #1
DESIGN WITH THE RIGHT
COMPONENTS
#LEANHW
$575K

16. “Visiting a factory in person early
in the design process brings better design results.
Their engineers can open up new possibilities.
Design with your factory.”
- Bunnie Huang (hacker of the Xbox)
$550K
RULE #2
A PROTOTYPE IS READY
WHEN IT CAN BE MANUFACTURED
#LEANHW

17. $580K
let’s cook better
“Not every product can be made in a toy factory.
Your factory will make or break you, so pick wisely.
Do not have a third party between you and your key suppliers.”
Zach ‘Hoeken’ Smith (founder of Makerbot)
RULE #3
YOUR FACTORY IS YOUR
MOST IMPORTANT PARTNER
#LEANHW

18. “If you think that brand is as simple as hiring an
agency to create your logo, you have a very long
road ahead of you. The first step is understanding
that brand is everything you represent.”
Marc Barros (founder of Contour)
RULE #4
BE MEMORABLE
#LEANHW
$291K

19. “The truth is that if your business model
is purely hardware sales today,
your business is essentially over.”
Jay Goldberg (Venturebeat)
$130K
Fantasy comes to life
RULE #5
PICK THE RIGHT
BUSINESS MODEL(S)
#LEANHW

20. It used to be made in Shenzhen
Now it is designed with Shenzhen

21. WELCOME TO
HARDWARE
CENTRAL

28. 2014
Year of Hardware

29. JOIN US IN
SHENZHEN!
Apply NOW
MAKEIT @ HAXLR8R.COM

30. Useful Links
http://www.haxlr8r.com
http://kickstarter.com/haxlr8r
http://venturebeat.com/2012/09/15/hardware-is-dead/
http://pandodaily.com/2013/10/03/hardware-is-the-new-software-nope-saysmarc-andreessen-its-called-hardware-for-a-reason-it-is-hard/
http://z.svbtle.com/why-kickstarter-projects-are-always-delayed
http://www.wired.com/opinion/2013/09/the-hardware-revolution-will-not-behyped-heres-what-itll-take-to-make-this-really-happen/
http://blog.noupsi.de/post/56881685860/hardware-by-the-numbers
http://financesonline.com/uploads/iPhone-infographic.jpg
http://www.forbes.com/sites/larrybell/2012/04/15/chinas-rare-earth-metalsmonopoly-neednt-put-an-electronics-stranglehold-on-america/
Thanks Ben!