Software is from the Bay, Hardware is from Shenzhen
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The Lean Hardware motto could be "No Hardware Survives Contact with a Factory" + the 5 rules of lean hardware startups.
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Software is from the Bay, Hardware is from Shenzhen
- 2. Partner/ Founder Cyril Ebersweiler / 希雷 / シリル Mentor / Speaker Investor - Software +50 Investor - Hardware +33
- 3. HW is the new black
- 4. 200,000 HW BACKERS HW BACKERS % 195,449 5.83 150,000 6 4.5 100,000 3 93,870 2.09 50,000 1.5 1.33 19,181 0 2011 2012 500 HW PROJECTS 400 300 1.57 446 375 121 0.46 2011 1.5 250 248 200 0 TOTAL $M 2 365 100 2013 HW Funding HW PROJECTS % 0 1 0.5 0.59 209 125 94 2012 2013 0 52 0 2012 2013 (RR)
- 5. I SCORED $1M ON KICKSTARTER! Now what? The Plan SHIP IN 3 MONTHS START PRE-ORDERS RETAIL IN 6 MONTHS C.E.S. IN JANUARY RAISE $10M
- 6. Market Timing Planning Fundraising Problem Solved Supplier(s) Selection Branding Team ME/EE/SW/DE/BIZ Design for Manufacture Marketing Prototyping Materials Selection Financing Industrial Design Sourcing Crowdfunding Phase 1 Prototyping Phase 2 ? Phase 3 Profit Software Soft/Hard Tooling Payments Firmware Quality Management Customer Service BOM Certifications Distribution GERBER Testing PR CAD Assembly Fulfillment
- 7. Market Timing Planning Fundraising Problem Solved Supplier(s) Selection Branding Team ME/EE/SW/DE/BIZ Design for Manufacture Marketing Prototyping Materials Selection Financing Industrial Design Sourcing Crowdfunding HW is not SW Phase 1 Prototyping Phase 2 ? Phase 3 Profit Software Soft/Hard Tooling Payments Firmware Quality Management Customer Service BOM Certifications Distribution GERBER Testing PR CAD Assembly Fulfillment
- 8. “No business plan survives contact with the customer” #LEANSW
- 9. “No hardware plan survives contact with a factory” #LEANHW
- 10. IN 2000, SHENZHEN MADE THINGS... LOW LABOR COST SUBSIDIZED CURRENCY DUBIOUS QUALITY
- 11. IN 2013, SHENZHEN MAKES THINGS... (REALLY) FAST AT SCALE FLEXIBLY HIGH QUALITY and still CHEAPER
- 12. HW STARTUPS WIN WHEN... FIRST TO MARKET GET SCALING EFFECTS KEEP ITERATING BRING COGS DOWN
- 13. 111 DAYS AVID 60 GLASS $50K TECHSHOP $300K $10s of Ms ATARI XBOX ;-)
- 14. 5 THINGS WE LEARNED with 30 startups at HAXLR8R (and investing in some more) #LEANHW
- 15. “Some components seemed totally commoditized yet turned out to be difficult to source. So we had to replace them and re-design our circuit board during the sourcing process.” Zach Supalla (founder of Spark.io) RULE #1 DESIGN WITH THE RIGHT COMPONENTS #LEANHW $575K
- 16. “Visiting a factory in person early in the design process brings better design results. Their engineers can open up new possibilities. Design with your factory.” - Bunnie Huang (hacker of the Xbox) $550K RULE #2 A PROTOTYPE IS READY WHEN IT CAN BE MANUFACTURED #LEANHW
- 17. $580K let’s cook better “Not every product can be made in a toy factory. Your factory will make or break you, so pick wisely. Do not have a third party between you and your key suppliers.” Zach ‘Hoeken’ Smith (founder of Makerbot) RULE #3 YOUR FACTORY IS YOUR MOST IMPORTANT PARTNER #LEANHW
- 18. “If you think that brand is as simple as hiring an agency to create your logo, you have a very long road ahead of you. The first step is understanding that brand is everything you represent.” Marc Barros (founder of Contour) RULE #4 BE MEMORABLE #LEANHW $291K
- 19. “The truth is that if your business model is purely hardware sales today, your business is essentially over.” Jay Goldberg (Venturebeat) $130K Fantasy comes to life RULE #5 PICK THE RIGHT BUSINESS MODEL(S) #LEANHW
- 20. It used to be made in Shenzhen Now it is designed with Shenzhen
- 29. JOIN US IN SHENZHEN! Apply NOW MAKEIT @ HAXLR8R.COM