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Applyby
Nov.28
STATE OF
HARDWARE
2015
LIFESTYLE
Let’s start with a few questions…
What to build? Why? How?
Where? With whom?
When to launch? How?
How to finance? To distribute?
How not to die prematurely?
IoT
The good news about hardware
Prototyping and launching is much easier
New low-cost platforms enable projects and products
Watch the interview
Electronics prototyping become easier with PCB printers
Print 2-layer boards
Dispense solder paste
Reflow
Innovation ecosystem is built off mobile components
There is an explosion of startups
More incubators, maker spaces, accelerators…
More hardware investors Source: Bolt.vc
More investment than ever in IoT
$5.8B
$46B
$2.9B $3.1B
$10B
Several companies reached “unicorn” valuations
$3.85B
Asian supply chains have opened up to startups at any scale
Retailers step up their game and push smart devices
New channels and retail experiences for smart devices
smart pop-up store
HEALTH
The less good news
The gap between “makers” and “startups” has widened
Customers expectations are through the roof
Multi-Touch
3D Touch
Retina
Sapphire glassGorilla glass
4K
12MP
7000 Series Al...
Xiaomi started with smartphones and small things
$10 (69 rmb)
Mi Band
$65 (399 rmb)
Yi Camera
$280 (1,799 rmb)
Mi Note
Sou...
Specs are often comparable, sometimes superior
Source: Engadget, April 2015
0
25
50
75
100
Xiaomization is now in full force
Source: www.hax.co
2010
price
index
1/10
1/5 1/5
1/3
$10 $65 $300 $330 $1...
Some very new products are already commoditized
$150 $300 $300
Source: www.hax.co
Exits were scarce in 2015, some valuations went down
GoPro stock is at $21
its IPO price was $24
Misfit got acquired for $2...
“Before you had 6 years,
today you have 6 months”
Chris Anderson
CEO, 3D Robotics
Time-to-market is more critical than eve...
Distribution remains difficult to reach and finance
The way forward
ADVANCED
#1
Pick problems wisely
technical discovery
softwareecosystem
Xiaomization
Square
Parrot Oculus
Nest
Startups
Sweet Spot
Defensibility and speed m...
Science, software and community increase defensibility
Science Software Community
Users
Developers
Suppliers
Distributors
...
LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
Wearapeuthics
Implantables
DataWare
AgTech
Smart automatio...
Biofeedback wearable for anxiety management
Watch the pitch
Inventory
Today
Delivery
Tomorrow
Pick & Place
Next-gen
Robots for retail
Watch the video
Precision agriculture
Watch the pitch
#2
Build cheaper, better, faster…
in Shenzhen
“It’s Hollywood for electronics” - Eric Pan, Seeed Studio
Shenzhen = best supply chain from prototyping to production
“We gained a year of
development time
by coming to China”
Nils Mattisson
ex-Apple, Founder of MINUT
“1 week in Shenzhen = ...
SPEED and COSTS are WEAPONS
linked to your supply chain.
Japan’s Cerevo built its cosplay gun & more in Shenzhen
#3
One future?
What happens when computers become free?
After computers in things
and apps on things…
disposable or free computing?
Synthetic
Biology SoftwareHardware
Food
Business
HAX is a SOSV Accelerator
Shenzhen: HAX Accelerator
Product / Market fit
San Francisco: HAX Boost
Product / Retail fit
We invest in,
accelerate
and sc...
LIFESTYLE HEALTH ROBOTICS IoT
ENABLEMENT
ADVANCED
MANUFACTURING
Global investment themes
60% Americas, 20% Europe, 20% Asi...
ADVANCED
MANUFACTURING
LIFESTYLEROBOTICS
Several startups on a “Fitbit trajectory”
“Lego for robotics” “Polaroid” mobile c...
Upto$100k
$100k-$1M
Over$1M
“Most active investor in crowdfunded hardware” - Techcrunch
Vast crowdfunding know-how
Sourcing
Building
Supply chain
Learn critical skills in record time
Surround yourself with experts, geeks and entrepreneur...
Info/Apply
www.hax.co
www.vimeo.com/haxco
www.slideshare.com/haxlr8r
Talk to us: makeit@hax.co
Bridge the world's
best eco...
State of Hardware 2015
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State of Hardware 2015

How do you build hardware startups in 2015? Same questions, new answers. This presentation was first given at HAX 7 Demo Day and UC Berkeley in November 2015.

State of Hardware 2015

  1. 1. Applyby Nov.28 STATE OF HARDWARE 2015
  2. 2. LIFESTYLE Let’s start with a few questions…
  3. 3. What to build? Why? How? Where? With whom? When to launch? How? How to finance? To distribute? How not to die prematurely?
  4. 4. IoT The good news about hardware
  5. 5. Prototyping and launching is much easier
  6. 6. New low-cost platforms enable projects and products Watch the interview
  7. 7. Electronics prototyping become easier with PCB printers Print 2-layer boards Dispense solder paste Reflow
  8. 8. Innovation ecosystem is built off mobile components
  9. 9. There is an explosion of startups
  10. 10. More incubators, maker spaces, accelerators…
  11. 11. More hardware investors Source: Bolt.vc
  12. 12. More investment than ever in IoT
  13. 13. $5.8B $46B $2.9B $3.1B $10B Several companies reached “unicorn” valuations $3.85B
  14. 14. Asian supply chains have opened up to startups at any scale
  15. 15. Retailers step up their game and push smart devices
  16. 16. New channels and retail experiences for smart devices smart pop-up store
  17. 17. HEALTH The less good news
  18. 18. The gap between “makers” and “startups” has widened
  19. 19. Customers expectations are through the roof Multi-Touch 3D Touch Retina Sapphire glassGorilla glass 4K 12MP 7000 Series Aluminum Polished Chamfers Rose gold finish Space Grey Aerospace grade Strongest Alloy Dual ion-exchange Unibody design Accurate colors Magic
  20. 20. Xiaomi started with smartphones and small things $10 (69 rmb) Mi Band $65 (399 rmb) Yi Camera $280 (1,799 rmb) Mi Note Source: www.hax.co
  21. 21. Specs are often comparable, sometimes superior Source: Engadget, April 2015
  22. 22. 0 25 50 75 100 Xiaomization is now in full force Source: www.hax.co 2010 price index 1/10 1/5 1/5 1/3 $10 $65 $300 $330 $1,0002015 Price: 1/20
  23. 23. Some very new products are already commoditized $150 $300 $300 Source: www.hax.co
  24. 24. Exits were scarce in 2015, some valuations went down GoPro stock is at $21 its IPO price was $24 Misfit got acquired for $260M following a $40M series C and total funding of $64.4M (4x) Square raised $590.5M over 9 rounds It is planned to IPO around $4.2B (7x), below its last $6B valuation. Fitbit stock is at $27.7 its IPO had opened at $30
  25. 25. “Before you had 6 years, today you have 6 months” Chris Anderson CEO, 3D Robotics Time-to-market is more critical than ever, and getting shorter
  26. 26. Distribution remains difficult to reach and finance
  27. 27. The way forward ADVANCED
  28. 28. #1 Pick problems wisely
  29. 29. technical discovery softwareecosystem Xiaomization Square Parrot Oculus Nest Startups Sweet Spot Defensibility and speed matter more than ever Boston Dynamics Magic Leap Long Cycles Source: www.hax.co
  30. 30. Science, software and community increase defensibility Science Software Community Users Developers Suppliers Distributors Algorithms Artificial Intelligence Big data UX Physics Materials Medicine Medicine Brandetc. What is your 10x advantage?
  31. 31. LIFESTYLE HEALTH ROBOTICS IoT ENABLEMENT ADVANCED MANUFACTURING Wearapeuthics Implantables DataWare AgTech Smart automation HaaS RaaS HAX runs 5 tracks focused on key trends
  32. 32. Biofeedback wearable for anxiety management Watch the pitch
  33. 33. Inventory Today Delivery Tomorrow Pick & Place Next-gen Robots for retail Watch the video
  34. 34. Precision agriculture Watch the pitch
  35. 35. #2 Build cheaper, better, faster… in Shenzhen
  36. 36. “It’s Hollywood for electronics” - Eric Pan, Seeed Studio Shenzhen = best supply chain from prototyping to production
  37. 37. “We gained a year of development time by coming to China” Nils Mattisson ex-Apple, Founder of MINUT “1 week in Shenzhen = 1 month in the Valley”
  38. 38. SPEED and COSTS are WEAPONS linked to your supply chain. Japan’s Cerevo built its cosplay gun & more in Shenzhen
  39. 39. #3 One future?
  40. 40. What happens when computers become free? After computers in things and apps on things… disposable or free computing?
  41. 41. Synthetic Biology SoftwareHardware Food Business HAX is a SOSV Accelerator
  42. 42. Shenzhen: HAX Accelerator Product / Market fit San Francisco: HAX Boost Product / Retail fit We invest in, accelerate and scale hardware companies The World’s First & Largest Hardware Accelerator
  43. 43. LIFESTYLE HEALTH ROBOTICS IoT ENABLEMENT ADVANCED MANUFACTURING Global investment themes 60% Americas, 20% Europe, 20% Asia 80 investments - 60% B2C, 40% B2B
  44. 44. ADVANCED MANUFACTURING LIFESTYLEROBOTICS Several startups on a “Fitbit trajectory” “Lego for robotics” “Polaroid” mobile case Circuit board printer $9 computer Smart lights Mobile blood testing HEALTH IoT ENABLEMENT LIFESTYLE
  45. 45. Upto$100k $100k-$1M Over$1M “Most active investor in crowdfunded hardware” - Techcrunch Vast crowdfunding know-how
  46. 46. Sourcing Building Supply chain Learn critical skills in record time Surround yourself with experts, geeks and entrepreneurs Strategy Launch Fundraising
  47. 47. Info/Apply www.hax.co www.vimeo.com/haxco www.slideshare.com/haxlr8r Talk to us: makeit@hax.co Bridge the world's best ecosystems & come build the future with us.

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