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Social media marketing strategy & plan 2017


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Social media marketing strategy plan coaching 22017 is an overview of the social media marketing coaching program available at

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Published in: Marketing
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Social media marketing strategy & plan 2017

  1. 1. Social Media Marketing Plan
  2. 2. My name is Fraser Hay, self-employed business coach and I want to help you if I can Welcome Fraser J. Hay Founder | Grow Your Business® ©CopyrightFraserJ.Hay2017
  3. 3. Struggling with your social media marketing? Can you identify 3 areas that you need, want or simply “must” address? ©CopyrightFraserJ.Hay2017 BUZZ & MONITORING TRENDS & KEYWORDS ONLINE PROFILE KPIs & ANALYTICS DIGITAL ASSETS BACKLINKS/TRAFFIC MOBILE MARKETING FUNNEL STRATEGY & PLAN ENGAGEMENT SEO RANKINGS CHANNELS/TACTICS
  4. 4. Frustrated by a lack of fans, Friends, followers, signups, downloads, sales and ROI from your socialmedia marketing? Start generating real confidence, progress & results online… …GUARANTEED! Feeling overwhelmed with Social Media Marketing? Start generating real progress & results online, before your competitors do ©CopyrightFraserJ.Hay2017
  5. 5. Generate Backlinks, Traffic, Views & Connections With this powerful, practical course when apply what we share ©CopyrightFraserJ.Hay2017 Generate more backlinks, more exposure,better rankings, and better qualified traffic… …GUARANTEED!
  6. 6. …I stay 60 miles north of Aberdeen and 14 miles past the back of beyond, what’s more; since 2008; 100% of my revenue has been generated online. Generating Results With Social Media Is Easier Than You Think Let me introduce myself. My name is Fraser Hay… ©CopyrightFraserJ.Hay2017
  7. 7. …I’ve generated £10,000 from one customer online who I’ve never met, comes from a country I’ve never visited, nor speak his native language. I have clients, members and subscribers… …in over 40 countries around the world. ©CopyrightFraserJ.Hay2017
  8. 8. …I’ve generated over £5000 in one 24hr period from a FREE classified ad online. Leverage Lots Of Different Online Marketing Channels You have to test many different approaches… ©CopyrightFraserJ.Hay2017
  9. 9. …I’ve pulled over 100,000 visitors from all around the world to a single web page using a powerful, proven, FREE tactic that works 24/7/365 Many social media tactics are FREE Many can be very, practical, easy to execute and effective… ©CopyrightFraserJ.Hay2017
  10. 10. …I’ve got over 400 testimonials on the UK’s oldest social network Engage others with social networking It’s all about knowing, liking and trusting yourself and your solutions ©CopyrightFraserJ.Hay2017
  11. 11. I’ve got over 300 videos on various channels on various video marketing sites on the internet. is the world’s #2 search engine Are you getting found? ©CopyrightFraserJ.Hay2017
  12. 12. …One of my kindle books logs my journey on Linkedin, and what I’ve learned as a direct result of testing it daily for a year. There are over 300 million business professionals on Linked How many have you engaged & done business with? ©CopyrightFraserJ.Hay2017
  13. 13. 12 of my Kindle Books got to the #1 download position for their category on Amazon within the first 7 days of their launch. With social media marketing, there are many routes to market You can measure, count and monitor – all of them ©CopyrightFraserJ.Hay2017
  14. 14. The Social Media Daily Planner Gives You Clarity & Purpose Cut through the clutter and focus on what needs to be done • How to set NEW Commercial objectives • How to monitor your social media activity • How to determine your Return on Investment • How to find prospects • Know which social media channels to use • Learn powerful engagement tactics • How to drive traffic to your website • How to promote your content online • How to improve SEO rankings • How to generate views, signups & RFIs ©CopyrightFraserJ.Hay2017
  15. 15. If twitter was a country, it would be the 12th largest in the world. There are over100,000 tweets a minute being sent around the world from PCs and mobile devices. Twitter 1.3 billion registered members and each active member has an average of 208 contacts. ©CopyrightFraserJ.Hay2017
  16. 16. Did you know that 350,000,000 suffer from facebook addiction, and surf facebook every single day. An average user has 130 friends. Are you getting the best out of facebook? Facebook Is the most popular website in the world. Are you participating on it? ©CopyrightFraserJ.Hay2017
  17. 17. Learn a powerful practical tactic for generating up to 500 followers and 150 comments in less than 24 hrs on Linked Turn your connections into cash with The Social Media Daily Planner ©CopyrightFraserJ.Hay2017
  18. 18. No cost and low cost live video streaming is revolutionising social networking and widening the reach for marketers worldwide. You can now stream your video content across multiple platforms simultaneously reaching millions of people in real time. Record your broadcasts, then target specific audiences to create passive income and build your list. Demonstrate you, your product or service in action & start increasing your video views ©CopyrightFraserJ.Hay2017 Video Streaming
  19. 19. Blogging is an excellent way to demonstrate your knowledge and wisdom. There are over 3 million new blogs coming online every month. Are you blogging yet? How do you share your knowledge, wisdom & thoughts online? ©CopyrightFraserJ.Hay2017
  20. 20. One of my digital assets on Slideshare has been viewed over 100,000 times from people around the world. Many download it and get in touch. How many people would you like to reach & engage for FREE - online? Which documents & presentations do you share online? ©CopyrightFraserJ.Hay2017
  21. 21. Google Plus has over 500 million registered users. More than 300 million are active, and their new Google communities are growing in popularity every single day. Do you want to leverage Google Plus to generate leads, enquiries, prospects, sales and referrals? Who’s in your circle, and whose circle of friends are you in? ©CopyrightFraserJ.Hay2017
  22. 22. 60% of all searches online are from mobile devices.40% of all mobile searches are “local”. Are you winning the amount of local business that you want or need? Are you generating the custom & repeat business you want in your local area? (You should be.) Local Marketing ©CopyrightFraserJ.Hay2017
  23. 23. We provide you with specific tools, resources, guidance and support to help you… Just wait to you see what you get on this coaching program: It is packed with extra value to help you generate results ©CopyrightFraserJ.Hay2017
  24. 24. We give you the power to automate your marketing Publish into the demand & pull traffic with our FREE software included with your coaching ©CopyrightFraserJ.Hay2017
  25. 25. One Click Software to get results on the 6 major platforms Target over 1 billion people and post your content with one click to all 6 platforms ©CopyrightFraserJ.Hay2017
  26. 26. 87% of online marketers use video content 96% of B2B organisations use video in some form of their marketing communications 75% of executives watch at least one work related video per week Video should be an integral part of your marketing for 2017 Don’t get left behind On-demand and Live Streaming video will be essential in every marketing plan in 2017 ©CopyrightFraserJ.Hay2017
  27. 27. Instead of just dreaming about getting recognition or generating revenue, you need to think how you’ll drive traffic and visitors to your website. The good news is you don’t even have to invest in buying expensive traffic. On this coaching program, we show you how to generate traffic. Whatever you do, Don’t fall in love with the technology Ask yourself how are you going to generate traffic, signups & registrations? ©CopyrightFraserJ.Hay2017
  28. 28. Publish into the demand Produce powerful, appealing & engaging messages to pull people into your funnel ©CopyrightFraserJ.Hay2017 Learn how to write traffic pulling ads and emails to pull pre-qualified individuals to your sales pages, registration pages and sign up pages. We supply you with template ads, headlines, and calls to action. You simply personalise and fill-in-the-blanks.
  29. 29. Encourage people to sign up Leverage the power of video sales letters to generate webinar registrations ©CopyrightFraserJ.Hay2017 Learn how to create video squeeze pages, video sales letters and receive the files, software and outline scripts for you to personalise, fill your funnel and convert traffic into signups…
  30. 30. Create registration pages for your webinars Maximise the signups and registrations for your online event ©CopyrightFraserJ.Hay2017 Learn how to introduce scarcity, and persuade prospective customers to convert with your time limited offers and much more...
  31. 31. Create registration pages for your webinars Maximise the signups and registrations for your online event ©CopyrightFraserJ.Hay2017 Receive all the files you need to customise & create over 100 sales &registration pages for promoting your on-demand & live events. Learn how to introduce scarcity, and persuade prospective customers to convert with your time limited offers and much more...
  32. 32. How to follow-up up suspects & prospects Build your list and increase the life time value of your customers ©CopyrightFraserJ.Hay2017 Get email templates for you to customise and personalise so that you can build your list and continue to engage clients and receive the revenue they give you. We’ll supply you with fill-in-the-blank templates.
  33. 33. What’s Covered in the STANDARD Programme? A Break-down of what’s covered in the coaching programme No. Steps Covered 1 A situation Analysis to identify exactly where you are in your life today YES 2 Goals and objectives for your first 12 months YES 3 Resistance. Identify what’s preventing you from achieving your objectives YES 4 Break your goals and objectives down into priority action points YES 5 Positioning. Identifying your target audience and what you offer. YES 6 Packaging. Creating key messaging and multiple solutions for audience YES 7 Promotion. How to attract & engage with others online YES 8 Persuasion. How to maximise conversions online YES 9 Performance. How to monitor your progress & ROI online. YES 10 Required Steps to complete your social media marketing plan. YES ©CopyrightFraserJ.Hay2017
  34. 34. Look at what you receive: The advantages of our personal coaching • Private sessions are typically 1 – 2 hrs long • Tailored & Personalised to your situation • More detailed, valuable information shared • Practical instructions & case study examples • Mutual Accountability. No excuses - ever • Progress every session – GUARANTEED • Record of progress made after every session ©CopyrightFraserJ.Hay2017 Fraser J. Hay Founder | Grow Your Business®
  35. 35. …Generating the fans, friends, followers, backlinks, downloads, signups & sales you want! Imagine… …or what it could be like a year from now, when you stop struggling, sign up and accept the help on offer with this programme. ©CopyrightFraserJ.Hay2017
  36. 36. ©CopyrightFraserJ.Hay2017 You Choose how you would like us to work with you. Coaching Delivered The Way You Want It Decide whether you want us to coach you online, by phone or in person at your home or office.
  37. 37. Maybe you’re not aware of all the different ways we can help you achieve your goals and objectives ©CopyrightFraserJ.Hay2017 For we have a range of additional solutions to support you on your journey And it gets better… Knowledge Contacts Opportunity
  38. 38. Then read the feedback from business owners we’ve helped.. Still Not Sure? We have a wide variety of “testimonials” on our website that we have received from individuals who were in exactly the same place as where you are now. ©CopyrightFraserJ.Hay2017
  39. 39. …or your money back Progress is guaranteed… ©CopyrightFraserJ.Hay2017 Fear not, progress IS guaranteed with our unique, powerful, practical and proven approach… …or your money back. There is only one way to fail and that it is to quit. Plan the work, and work the plan. It really is that easy.
  40. 40. ©CopyrightFraserJ.Hay2017 Claim your FREE “Instant Breakthrough” & get real practical help to identify what’s holding you back and preventing you from achieving your SOCIAL MEDIA MARKETING goals and objectives… … all the “know how” you need to create (and execute) a practical plan of action… ...and the additional offer to help you execute and implement your new plan. Just for enquiring… Receive a FREE “Instant Breakthrough”