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Rebranding your Profession:
A Pre-Conference Workshop
Date: 29 November 2011
Venue: MINDEF Library
Lead Facilitator: Nurhazman Abdul Aziz
Co-Facilitator: Janice Chia
Agenda
Time Activities Facilitator
0830 – 0845 Icebreaker Janice Chia
0845 – 1000 Why Rebrand? Janice Chia
1000 – 1020 Break
1020 – 1130 Social Media Strategies Hazman Aziz
1130 – 1230 Hands On Hazman Aziz & Janice
1230 – 1300 Lunch
1300 – 1530 Options to Rebrand Hazman Aziz & Janice
1530 – 1550 Break
1550 – 1700 Presentation & Wrap up Hazman Aziz & Janice
LET’S GET TO KNOW AROUND YOU
Icebreaker : creating the knowledge awareness
Activity
Some things don't change
“Despite being made in the 40's, this film still holds up pretty well. It's nice to know that
patrons have not changed in all these years "I'm looking for a blue book". It also does a
good job of introducing the various fields of librarianship as well as the different types
of libraries in the profession. It also emphasizes the fact that a library director needs to
have many of the same skills that would be required in a CEO of the private sector. The
section on outreach is poignant as well- in the 40's, they were making pamphlets and
films; today, we are posting webcasts, blogs, public service announcements on
television, and the like. So although technology changes, the basic principles have
remained the same.”
Everyone makes a paper airplane and
writes:
1. Name,
2. Organisation
3. What makes you happy
4. What makes you sad
Reference:
Video:
http://www.archive.org/details/Librari
a1947
WHY REBRAND
Exercise: Using Knowledge Management Based on experience learning
Exercise 1
Think of some words
associated with your
profession.
Write down on the
post-it pads and paste
them on the wall
behind.
Exercise 2
Write down on the post-it your dream
about your profession.
Think out of the box. Think “Why can’t
Librarians be ….”
Exercise 3
Walk around and take a look at the
post-its.
Which do you think is most
interesting? Vote.
LIBRARY
Exercise 4
Get around in groups.
Put together some points on why you
feel your profession needs rebranding.
Exercise 5
Present what you have find out
Coffee Break
British Mobile Film Units and
the Central Film Library - 1947
Educational Documentary
Url: http://www.youtube.com/watch?v=dS36N2zsh0U
SOCIAL MEDIA STRATEGIES
Create: Knowledge development to develop strategies
New Normal in Digital Era
JISC - Libraries of the Future : http://www.youtube.com/watch?v=UjoJd_uN-7M
The World of Social Media
Illustrated by Hazman Aziz, 2011.
The World of Social Media
Illustrated by Hazman Aziz, 2011.
The Importance
Illustrated by Hazman Aziz, 2011.
[Video : http://www.youtube.com/watch?v=mgp7GwHxV14]
ARE YOU
AWARE
The Importance
Hazman Aziz : http://hazmanlabs.com
Illustrated by Hazman Aziz, 2011.
[Video : http://www.youtube.com/watch?v=mgp7GwHxV14]
WE LIKE
•THE WEB
The New Normal for Knowledge Professionals
• Information in a ‘Good
enough world’
• Many information
contributors
• Mobile devices
everywhere
• Technology is
disruptive
The Innovation Strategy
Innovation Strategy
Innovation Strategy
Competitive Contents
Provide competitive contents to make
users rely on the library and librarians first to
get information
Differentiate your library from Google in
contents and their service
Add value on the open access web
contents
Can we support
experienced based
learners?
Do we have enough
resources to support
learners other than
text learners?
Innovation Strategy
User Satisfaction
• Emphasize timeliness
• Create new services continuously
• Provide personal service
• Particularly satisfy the users in charge of library
budget and evaluation
• Gather information about users’ behavior
• Communicate with users at each service stage
Innovation Strategy
Efficiency
• Get out of the perception of operation in the
traditional libraries
• Don’t stick to the physical features such as
library space and volumes
• Simplify call number scheme for some
collections to save time for subject
classification (Ex. KR-2010-032 DI-66742)
• Develop more effective service systems to
improve the value of librarians
Transformative Developments
In-depth Information Service:
Embedded Subject Librarian Service
• Must have background in a related field and a
master’s degree
• On-site visits
• Tracking the trends:
• R&D strategies & policies alerts
• R&D trends alerts
• Investigating important issues
• Special analytic reports on R&D developments
• Special research reports on hot issues
• Comprehensive Analysis on R&D:
• International R&D competitiveness reports
• Domestic R&D competitiveness reports
Transformative Developments
Integrated Information Service
a desktop information tool to search catalogs, databases, Google, etc.
without leaving work environment tasks such as word processing and email writing
Transformative Developments
Integrative information systems
Transformative Developments
The Tools
You will learnt to use:
• Facebook
• WordPress
• Twitter
• Youtube
Go to this url for the Booklet:
https://www.facebook.com/groups/29
8879006798098/docs/
Make sure you join the Group:
https://www.facebook.com/groups/29
8879006798098/
http://www.youtube.com/watch?v=NugRZGD
bPFU&feature=edu_spotlight
HANDS ON EXERCISE ON VARIOUS
SOCIAL MEDIA PLATFORMS
Learning to manage the knowledge
Hands On!!
You will be given different social media
tools. You will also be given some time
to try these different platforms, if you
haven’t already tried it.
Put down on flip chart
• What you like about this platform?
• What are some possible uses of
these platforms for your library &
provision of services?
• How can you use this platform to
revolutionize your profession?
Lunch
Go for your lunch and talk
about your ideas over lunch
OPTIONS TO REBRAND
Learning to develop the knowledge
Hands On!!
You will be given different scenarios.
Consider these scenarios and propose
strategies to repackage & rebrand your
library & services.
Consider the elements covered in Social
Media Strategy Development in your
proposal. Mainly:
1. Listen & access your world – what your
customer’s want
2. Make a SWOT analysis
3. Define your GOALS
4. What programmes will you introduce
and why?
5. Who will you involve?
6. Which social media platforms will you
use & why?
7. What policies will you put in place for
each social media platform?
Tea Break
Web 2.0 Expo NY: Gary
Vaynerchuk (Wine Library),
Building Personal Brand Within
the Social Media
Url:http://www.youtube.com/watch?v=EhqZ0RU95d4
PRESENT YOUR IDEA
Knowledge Presentation and Immersive

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Rebranding your Profession: A Pre-Conference Workshop For Librarians

  • 1. Rebranding your Profession: A Pre-Conference Workshop Date: 29 November 2011 Venue: MINDEF Library Lead Facilitator: Nurhazman Abdul Aziz Co-Facilitator: Janice Chia
  • 2. Agenda Time Activities Facilitator 0830 – 0845 Icebreaker Janice Chia 0845 – 1000 Why Rebrand? Janice Chia 1000 – 1020 Break 1020 – 1130 Social Media Strategies Hazman Aziz 1130 – 1230 Hands On Hazman Aziz & Janice 1230 – 1300 Lunch 1300 – 1530 Options to Rebrand Hazman Aziz & Janice 1530 – 1550 Break 1550 – 1700 Presentation & Wrap up Hazman Aziz & Janice
  • 3. LET’S GET TO KNOW AROUND YOU Icebreaker : creating the knowledge awareness
  • 4. Activity Some things don't change “Despite being made in the 40's, this film still holds up pretty well. It's nice to know that patrons have not changed in all these years "I'm looking for a blue book". It also does a good job of introducing the various fields of librarianship as well as the different types of libraries in the profession. It also emphasizes the fact that a library director needs to have many of the same skills that would be required in a CEO of the private sector. The section on outreach is poignant as well- in the 40's, they were making pamphlets and films; today, we are posting webcasts, blogs, public service announcements on television, and the like. So although technology changes, the basic principles have remained the same.” Everyone makes a paper airplane and writes: 1. Name, 2. Organisation 3. What makes you happy 4. What makes you sad Reference: Video: http://www.archive.org/details/Librari a1947
  • 5. WHY REBRAND Exercise: Using Knowledge Management Based on experience learning
  • 6. Exercise 1 Think of some words associated with your profession. Write down on the post-it pads and paste them on the wall behind.
  • 7. Exercise 2 Write down on the post-it your dream about your profession. Think out of the box. Think “Why can’t Librarians be ….”
  • 8. Exercise 3 Walk around and take a look at the post-its. Which do you think is most interesting? Vote. LIBRARY
  • 9. Exercise 4 Get around in groups. Put together some points on why you feel your profession needs rebranding.
  • 10. Exercise 5 Present what you have find out
  • 11. Coffee Break British Mobile Film Units and the Central Film Library - 1947 Educational Documentary Url: http://www.youtube.com/watch?v=dS36N2zsh0U
  • 12. SOCIAL MEDIA STRATEGIES Create: Knowledge development to develop strategies
  • 13. New Normal in Digital Era JISC - Libraries of the Future : http://www.youtube.com/watch?v=UjoJd_uN-7M
  • 14. The World of Social Media Illustrated by Hazman Aziz, 2011.
  • 15. The World of Social Media Illustrated by Hazman Aziz, 2011.
  • 16. The Importance Illustrated by Hazman Aziz, 2011. [Video : http://www.youtube.com/watch?v=mgp7GwHxV14] ARE YOU AWARE
  • 17. The Importance Hazman Aziz : http://hazmanlabs.com Illustrated by Hazman Aziz, 2011. [Video : http://www.youtube.com/watch?v=mgp7GwHxV14] WE LIKE •THE WEB
  • 18. The New Normal for Knowledge Professionals • Information in a ‘Good enough world’ • Many information contributors • Mobile devices everywhere • Technology is disruptive
  • 21. Innovation Strategy Competitive Contents Provide competitive contents to make users rely on the library and librarians first to get information Differentiate your library from Google in contents and their service Add value on the open access web contents Can we support experienced based learners? Do we have enough resources to support learners other than text learners?
  • 22. Innovation Strategy User Satisfaction • Emphasize timeliness • Create new services continuously • Provide personal service • Particularly satisfy the users in charge of library budget and evaluation • Gather information about users’ behavior • Communicate with users at each service stage
  • 23. Innovation Strategy Efficiency • Get out of the perception of operation in the traditional libraries • Don’t stick to the physical features such as library space and volumes • Simplify call number scheme for some collections to save time for subject classification (Ex. KR-2010-032 DI-66742) • Develop more effective service systems to improve the value of librarians
  • 24. Transformative Developments In-depth Information Service: Embedded Subject Librarian Service • Must have background in a related field and a master’s degree • On-site visits • Tracking the trends: • R&D strategies & policies alerts • R&D trends alerts • Investigating important issues • Special analytic reports on R&D developments • Special research reports on hot issues • Comprehensive Analysis on R&D: • International R&D competitiveness reports • Domestic R&D competitiveness reports
  • 25. Transformative Developments Integrated Information Service a desktop information tool to search catalogs, databases, Google, etc. without leaving work environment tasks such as word processing and email writing
  • 28. The Tools You will learnt to use: • Facebook • WordPress • Twitter • Youtube Go to this url for the Booklet: https://www.facebook.com/groups/29 8879006798098/docs/ Make sure you join the Group: https://www.facebook.com/groups/29 8879006798098/ http://www.youtube.com/watch?v=NugRZGD bPFU&feature=edu_spotlight
  • 29. HANDS ON EXERCISE ON VARIOUS SOCIAL MEDIA PLATFORMS Learning to manage the knowledge
  • 30. Hands On!! You will be given different social media tools. You will also be given some time to try these different platforms, if you haven’t already tried it. Put down on flip chart • What you like about this platform? • What are some possible uses of these platforms for your library & provision of services? • How can you use this platform to revolutionize your profession?
  • 31. Lunch Go for your lunch and talk about your ideas over lunch
  • 32. OPTIONS TO REBRAND Learning to develop the knowledge
  • 33. Hands On!! You will be given different scenarios. Consider these scenarios and propose strategies to repackage & rebrand your library & services. Consider the elements covered in Social Media Strategy Development in your proposal. Mainly: 1. Listen & access your world – what your customer’s want 2. Make a SWOT analysis 3. Define your GOALS 4. What programmes will you introduce and why? 5. Who will you involve? 6. Which social media platforms will you use & why? 7. What policies will you put in place for each social media platform?
  • 34. Tea Break Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Url:http://www.youtube.com/watch?v=EhqZ0RU95d4
  • 35. PRESENT YOUR IDEA Knowledge Presentation and Immersive