The document outlines the agenda for a pre-conference workshop on rebranding professions. The workshop will be held on November 29, 2011 at the MINDEF Library and will be led by Nurhazman Abdul Aziz and Janice Chia. The agenda includes icebreakers, discussions on why rebranding is important, strategies for using social media, hands-on exercises for various social media platforms, options for rebranding, and presentations. Participants will discuss words associated with their professions, their dreams for their professions, and reasons why rebranding may be needed. The workshop will cover social media platforms like Facebook, Twitter, YouTube and using them to revolutionize professions.
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Rebranding your Profession: A Pre-Conference Workshop For Librarians
1. Rebranding your Profession:
A Pre-Conference Workshop
Date: 29 November 2011
Venue: MINDEF Library
Lead Facilitator: Nurhazman Abdul Aziz
Co-Facilitator: Janice Chia
2. Agenda
Time Activities Facilitator
0830 – 0845 Icebreaker Janice Chia
0845 – 1000 Why Rebrand? Janice Chia
1000 – 1020 Break
1020 – 1130 Social Media Strategies Hazman Aziz
1130 – 1230 Hands On Hazman Aziz & Janice
1230 – 1300 Lunch
1300 – 1530 Options to Rebrand Hazman Aziz & Janice
1530 – 1550 Break
1550 – 1700 Presentation & Wrap up Hazman Aziz & Janice
3. LET’S GET TO KNOW AROUND YOU
Icebreaker : creating the knowledge awareness
4. Activity
Some things don't change
“Despite being made in the 40's, this film still holds up pretty well. It's nice to know that
patrons have not changed in all these years "I'm looking for a blue book". It also does a
good job of introducing the various fields of librarianship as well as the different types
of libraries in the profession. It also emphasizes the fact that a library director needs to
have many of the same skills that would be required in a CEO of the private sector. The
section on outreach is poignant as well- in the 40's, they were making pamphlets and
films; today, we are posting webcasts, blogs, public service announcements on
television, and the like. So although technology changes, the basic principles have
remained the same.”
Everyone makes a paper airplane and
writes:
1. Name,
2. Organisation
3. What makes you happy
4. What makes you sad
Reference:
Video:
http://www.archive.org/details/Librari
a1947
17. The Importance
Hazman Aziz : http://hazmanlabs.com
Illustrated by Hazman Aziz, 2011.
[Video : http://www.youtube.com/watch?v=mgp7GwHxV14]
WE LIKE
•THE WEB
18. The New Normal for Knowledge Professionals
• Information in a ‘Good
enough world’
• Many information
contributors
• Mobile devices
everywhere
• Technology is
disruptive
21. Innovation Strategy
Competitive Contents
Provide competitive contents to make
users rely on the library and librarians first to
get information
Differentiate your library from Google in
contents and their service
Add value on the open access web
contents
Can we support
experienced based
learners?
Do we have enough
resources to support
learners other than
text learners?
22. Innovation Strategy
User Satisfaction
• Emphasize timeliness
• Create new services continuously
• Provide personal service
• Particularly satisfy the users in charge of library
budget and evaluation
• Gather information about users’ behavior
• Communicate with users at each service stage
23. Innovation Strategy
Efficiency
• Get out of the perception of operation in the
traditional libraries
• Don’t stick to the physical features such as
library space and volumes
• Simplify call number scheme for some
collections to save time for subject
classification (Ex. KR-2010-032 DI-66742)
• Develop more effective service systems to
improve the value of librarians
24. Transformative Developments
In-depth Information Service:
Embedded Subject Librarian Service
• Must have background in a related field and a
master’s degree
• On-site visits
• Tracking the trends:
• R&D strategies & policies alerts
• R&D trends alerts
• Investigating important issues
• Special analytic reports on R&D developments
• Special research reports on hot issues
• Comprehensive Analysis on R&D:
• International R&D competitiveness reports
• Domestic R&D competitiveness reports
25. Transformative Developments
Integrated Information Service
a desktop information tool to search catalogs, databases, Google, etc.
without leaving work environment tasks such as word processing and email writing
28. The Tools
You will learnt to use:
• Facebook
• WordPress
• Twitter
• Youtube
Go to this url for the Booklet:
https://www.facebook.com/groups/29
8879006798098/docs/
Make sure you join the Group:
https://www.facebook.com/groups/29
8879006798098/
http://www.youtube.com/watch?v=NugRZGD
bPFU&feature=edu_spotlight
29. HANDS ON EXERCISE ON VARIOUS
SOCIAL MEDIA PLATFORMS
Learning to manage the knowledge
30. Hands On!!
You will be given different social media
tools. You will also be given some time
to try these different platforms, if you
haven’t already tried it.
Put down on flip chart
• What you like about this platform?
• What are some possible uses of
these platforms for your library &
provision of services?
• How can you use this platform to
revolutionize your profession?
33. Hands On!!
You will be given different scenarios.
Consider these scenarios and propose
strategies to repackage & rebrand your
library & services.
Consider the elements covered in Social
Media Strategy Development in your
proposal. Mainly:
1. Listen & access your world – what your
customer’s want
2. Make a SWOT analysis
3. Define your GOALS
4. What programmes will you introduce
and why?
5. Who will you involve?
6. Which social media platforms will you
use & why?
7. What policies will you put in place for
each social media platform?
34. Tea Break
Web 2.0 Expo NY: Gary
Vaynerchuk (Wine Library),
Building Personal Brand Within
the Social Media
Url:http://www.youtube.com/watch?v=EhqZ0RU95d4