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NURHAZMAN ABDUL AZIZ (WHA 140004) 
AHMAD FAHMI FAIZA (WHA 140005) 
WXGX6101 | 2014 SEMESTER 1 
RESEARCH FOUNDATION IN COMPUTER SCIENCES 
UNIVERSITY OF MALAYA
Title of Article 
 Social media-based systems: 
an emerging area of information systems 
research and practice 
 By: Gohar Feroz Khan 
School of Industrial Management, 
Korea University of Technology and Education (KoreaTECH) 
 Published in Scientometrics (2013) 95: 159-180 
DOI 10.1007/s11192-012-0831-5
A little bit about this journal… 
 Scientometrics 
 ISSN: 0138-9130 (Print) 1588-2861 (Online) 
 Scientometrics is concerned with the quantitative features and 
characteristics of science and scientific research. Emphasis is placed on 
investigations in which the development and mechanism of science are 
studied by statistical mathematical methods. 
 The journal publishes original studies, short communications, preliminary 
reports, review papers, letters to the editor and book reviews on 
scientometrics. Due to its fully interdisciplinary character, the journal is 
indispensable to research workers and research administrators . 
 It provides valuable assistance to librarians and documentalists in 
central scientific agencies, ministries, research institutes and 
laboratories.
Objective about this article 
 Review of Social media-based systems (SMS) & Information 
System (IS) – total of 274 papers between 2003 - 2011 
 Definition of SMS 
 Comparison of SMS and older Information Systems. 
 Findings of current SMS research. 
 Discussion 
 Implication 
 Conclusion
Definition of SMS 
 Social media-based systems (SMS) 
 “an application of a wider range of social software and social media 
phenomenon in organizational and non-organization context to facilitate every 
day interactions” 
 An example of a Social media-based systems (SMS) 
 The evolution of customer relationship management system like SalesForce, 
TigerCRM and SugerCRM. 
 A couple of elements contribute to the SMS 
 build on the ideological and technological foundations of Web 2.0, and that allow 
the creation and exchange of User Generated Content. 
 this is to achieve the business goals.
Comparison of SMS and older ISs. 
IS research Focus Assumption / Scope Informational Properties 
Conventional IS Technology; 
Organization 
Technology alone can bring efficiency and productivity in a work 
environment 
Bureaucratic; Technical 
Socio-Technical IS Technology; 
Organization; 
People 
Interdependence among technological (e.g. devices, tools, and 
techniques), social (knowledge, skills, attitudes, and values of 
workers), and environmental (e.g. customers and suppliers relations 
and the rules and regulations governing these relations) is required 
for efficiency and productivity in a work environment. (Eg. Saleforces) 
Bureaucratic; Formal; 
Limited sharing; Tightly 
controlled 
Social media-based 
systems 
Application of a wider range of social software(or computing)and 
social media phenomenon in an organizational and non-organization 
context to facilitate timeliness, accuracy, and completeness of 
information (Eg. Saleforces) 
Organizational 
social media-based 
systems 
Technology; 
Organization; 
People; Social 
Media 
Phenomenon 
Joint optimization of technical, social, and environmental subsystem is 
required and can be facilitated by embedding social media 
phenomenon in a work environment to facilitate timeless, accuracy, 
and completeness of information within formal or bureaucratic 
arrangements (Eg. McAfee Enterprise 2.0) 
Social; Informal; More 
sharing greater value / 
impact; boundary-less; 
diverse; limited control 
Personal social 
media-based 
systems 
Technology; 
People (Public); 
Social Media 
Phenomenon 
Social media phenomena embodied systems utilized by ordinary 
citizens to manage their personal and professional information timely, 
accurately, and conveniently. (Eg. Wikis, Blogs, Facebook) 
Social; Personal; More 
sharing greater value / 
impact; boundary-less; 
diverse; no control
Findings of current SMS research 
 Methodology used 
 Article selection 
– systematic literature review + social network techniques for data 
analysis. 
 the data was extracted from 
 Science Citation Index Expanded (SCI- EXPANDED); Social Sciences 
Citation Index (SSCI); Arts and Humanities Citation Index (A&HCI) 
database of the Web of Science (WoS). 
 its reliable and stable nature among the sources currently available 
 A total of 274 articles appeared in 53 journals
What research query was entered 
 the following research query was entered in WoS database: 
 Search Query (as of August 12, 2011) Topic = (‘‘social media’’ OR 
‘‘social network analysis’’ OR ‘‘social network’’ Or ‘‘social network site’’ 
OR ‘‘social network system’’) 
 Refined by: Web of Science Categories = (COMPUTER SCIENCE 
INFORMA- TION SYSTEMS) AND Document Type = (ARTICLE) Time-span = 
2003–2011. Databases = SCI-EXPANDED, SSCI, A&HCI.
The results: using systematic literature review 
 plays important role in the 
development of a field 
 Serve two purposes 
 First, it may help 
researchers analyze and 
synthesize a well 
established area using 
an accumulated body of 
existing research 
 Secondly, it helps to 
tackle and characterize 
an emerging area or 
issue that would benefit 
from exposure to 
potential theoretical 
bases
From the results, they applied Social network Analysis 
techniques 
 CLR are useful in revealing some general and visible characteristics 
of a research field; however, they stand short in revealing hidden 
structures and properties a research domain (Khan and Park 2011), 
such as, keyword mapping and burst detection. 
 Therefore, they employed SNA technique (Wasserman and Faust 
1994), alongside CLR, to reveal hidden characteristics of SMS 
research (i.e. keyword mapping and burst detection) from network 
point of view not visible otherwise
Findings of current SMS research 
(cont) 
 Types of SMS research stream 
1. Organizational aspect 
2. Non-organizational aspect 
3. Technical aspect 
4. Social as a tool
Organizational aspect 
 The research stream deals with SMS in organizational context (i.e. OSMS). The 
stream is visible in Fig. 2 (see stream 2 and 3 in Fig. 2 and in Table 5) by the burst 
terms, for example, organization, business, competition, project, collaboration, 
and coordination. 
 The research stream disuses OSMS issues at intra- and inter-organizational 
organizational scale, for example, inter-firm networks over the web (Jin et al. 
2008), inter-organizational systems and firm’s competiveness (Chi et al. 2008), 
team work and collaboration (Yang and Tang 2004), competition and trust in 
the online market (Bolton et al. 2008), enterprise social networking (Richter et al. 
2011), web-based information system (Cai 2006), infor- mation flow and social 
network of line-managers (Mackenzie 2003), management of virtual community 
(Wang and Chen 2004), product selection behavior (Maicas et al. 2009), cultural 
factors and information sharing in organizations (Shin et al. 2007), privacy (Liang 
et al. 2011), social capital (Chow and Chan 2008; Lin and Huang 2009), 
technology adoption (Lin and Huang 2009), trust in e-commerce environment 
(Hwang and Yuan 2009), knowledge exchange (Lin and Chiou 2010), marketing 
(Li et al. 2010), and tagging behavior (Angus et al. 2008).
Stream 2 & 3
Non-organizational aspect 
 The research stream discuses social information system from ordinary 
citizen’s perspec-tive; mainly, the research stream discuses adoption 
and use behavior (Hester 2011; Hsiao 2011; Lee et al. 2011; Yeh et al. 
2011; Massari 2010; Sledgianowski and Kulviwat 2009; Wang and 
Chiang 2009) of PSMS to manage their personal and professional 
information, 
 for example, wikis, blogs, and social networking tools, such as, usage 
of linked-in, Cyworld, and Facebook (see Fig. 2 stream 1 and Table 
5) (Hsiao 2011; Lee et al. 2011; Yeh et al. 2011). For
Stream 1
Technical aspect 
 Technical stream of the SMS research looks into the technical 
aspect of SMS in organizational and non-organizational context (see 
Fig. 2 stream 5 and Tables 5, 6). 
 Researchers discuss issues, such as, design, architecture, and 
algorithms (Alon et al. 2010; Rodriguez et al. 2006; Caverlee et al. 
2010; Allen et al. 2010; Shekarpour and Katebi 2010; Shapira and 
Zabar 2011) related to SMS, for example, clustering algorithms (Bar- 
Yossef et al. 2006),
Stream 5
Table 6
Social as a tool 
 This research stream deals with the application of social network 
analysis (SNA) (& techniques) as a tool to analyze different aspect 
of a phenomenon within computer information system research 
domain (see Fig. 2 stream 4 and Table 6). 
 For example, SNA is employed to analyze organizational and 
individual collaborative social networks, such as, organizational 
networks (Yang and Tang 2004; Long and Siau 2007), collaborative 
and scientific networks (Oh et al. 2006; Li-chun et al. 2006), individual 
networks (Truex et al. 2011), such as, authors citation networks 
(Johnson and Oppenheim 2007), and editorial- board networks 
(Malin and Carley 2007). Other
Stream 4
Table 6
Discussion 
 In this study, we tried to characterize SMS, as an emerging area of IS research using a 
mixed approach (Khan and Park 2011). 
 Stream 1, was mostly dealing with organizational aspect of social media usage and 
adoption within the information system context. 
 Stream 2, of the SMS research was dealing with non-organizational aspect of the social 
media in the context of the information system research i.e. dealing with the adoption and 
usage of social media systems. 
 Similarly, they found that stream 3 of the research was dealing with technical issues related 
to social media usage in the context of information system research. 
 Finally, stream 4, was concern with the application of social media related tools (Ackland 
2009) to the analysis of the hidden phenomenon within the information system domain.
Concept of sociomation 
 proposed a distinction between socio-technical IS and SMS based 
on the information perception, for example, the main characteristic 
that distinguishes SMS from socio-technical IS (and conventional IS) 
is the concept of sociomation. 
 the more sociomation is shared the greater value/ impact it will 
have (e.g. the value/effect can be measured in terms of attracting 
more followers in an online social space or in terms of having 
greater socio-political impact on society or organizations).
Implications 
(From the practitioners’ point of view) 
 this study calls for special considerations while using social media in 
organizational settings, 
 for example, to take full advantage of social media, fundamental 
principle/properties of sociomation (identified in this study) should be entertained 
i.e. unlike the conventional and socio-technical IS where information is 
bureaucratic, formal, bounded within the intranet, and tightly controlled by 
organizations; in the social media context, information is social, informal, boundary-less 
(i.e. boundary is within the internet well beyond organizational network), 
organizations has less control over it, and more sharing of information may lead to 
higher value/impact. It must noted that they are not suggesting that SMS may/will 
replace socio-technical IS, rather it will complement it. Socio-technical
Implications 
(the researchers’ point of view) 
 this study identified and characterize an emerging research area that will bring in 
revolutionary paradigms for IS research and practical use. 
 In this research, they identified the third wave in computing after conventional and 
socio-technical IS (Bostrom and Heinen 1977; Briggs et al. 2010) that needs to explored 
further in future research. 
 For example, some key questions related to the value/impact of the sociomation need to be 
answered in future research. 
 For example, why some sociomation attract more attention or has more value/impact than 
other? How 
 How can we determine/measure the value/impact of sociomation? 
 How the values of sociomation changes over time? 
 Does it follow increasing or decreasing return principle? To
Limitations 
 The first and foremost is that they analyzed articles that were 
indexed in WoS database only. 
 Thus, they were unable to include several other outlets, namely IS 
conference proceedings, books, mini tracks, and some other journals, 
which may important sources be of IS research, but are not ISI indexed. 
 A second limitation is that when retrieving our sample, they tried to 
employ all the commonly-known keywords related to social media 
phenomena; however, social is a fast evolving phenomenon, thus 
we may have excluded some keywords not in our knowledge-base.
Conclusion 
 The author concluded that: 
“unlike the conventional and socio-technical IS, in the SMS context, 
information is social, informal, boundary-less has less control, and more 
sharing of information may lead to higher value/impact.”

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Social media-based systems: an emerging area of information systems research and practice

  • 1. Presentation of Article Summary NURHAZMAN ABDUL AZIZ (WHA 140004) AHMAD FAHMI FAIZA (WHA 140005) WXGX6101 | 2014 SEMESTER 1 RESEARCH FOUNDATION IN COMPUTER SCIENCES UNIVERSITY OF MALAYA
  • 2. Title of Article  Social media-based systems: an emerging area of information systems research and practice  By: Gohar Feroz Khan School of Industrial Management, Korea University of Technology and Education (KoreaTECH)  Published in Scientometrics (2013) 95: 159-180 DOI 10.1007/s11192-012-0831-5
  • 3. A little bit about this journal…  Scientometrics  ISSN: 0138-9130 (Print) 1588-2861 (Online)  Scientometrics is concerned with the quantitative features and characteristics of science and scientific research. Emphasis is placed on investigations in which the development and mechanism of science are studied by statistical mathematical methods.  The journal publishes original studies, short communications, preliminary reports, review papers, letters to the editor and book reviews on scientometrics. Due to its fully interdisciplinary character, the journal is indispensable to research workers and research administrators .  It provides valuable assistance to librarians and documentalists in central scientific agencies, ministries, research institutes and laboratories.
  • 4. Objective about this article  Review of Social media-based systems (SMS) & Information System (IS) – total of 274 papers between 2003 - 2011  Definition of SMS  Comparison of SMS and older Information Systems.  Findings of current SMS research.  Discussion  Implication  Conclusion
  • 5. Definition of SMS  Social media-based systems (SMS)  “an application of a wider range of social software and social media phenomenon in organizational and non-organization context to facilitate every day interactions”  An example of a Social media-based systems (SMS)  The evolution of customer relationship management system like SalesForce, TigerCRM and SugerCRM.  A couple of elements contribute to the SMS  build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.  this is to achieve the business goals.
  • 6. Comparison of SMS and older ISs. IS research Focus Assumption / Scope Informational Properties Conventional IS Technology; Organization Technology alone can bring efficiency and productivity in a work environment Bureaucratic; Technical Socio-Technical IS Technology; Organization; People Interdependence among technological (e.g. devices, tools, and techniques), social (knowledge, skills, attitudes, and values of workers), and environmental (e.g. customers and suppliers relations and the rules and regulations governing these relations) is required for efficiency and productivity in a work environment. (Eg. Saleforces) Bureaucratic; Formal; Limited sharing; Tightly controlled Social media-based systems Application of a wider range of social software(or computing)and social media phenomenon in an organizational and non-organization context to facilitate timeliness, accuracy, and completeness of information (Eg. Saleforces) Organizational social media-based systems Technology; Organization; People; Social Media Phenomenon Joint optimization of technical, social, and environmental subsystem is required and can be facilitated by embedding social media phenomenon in a work environment to facilitate timeless, accuracy, and completeness of information within formal or bureaucratic arrangements (Eg. McAfee Enterprise 2.0) Social; Informal; More sharing greater value / impact; boundary-less; diverse; limited control Personal social media-based systems Technology; People (Public); Social Media Phenomenon Social media phenomena embodied systems utilized by ordinary citizens to manage their personal and professional information timely, accurately, and conveniently. (Eg. Wikis, Blogs, Facebook) Social; Personal; More sharing greater value / impact; boundary-less; diverse; no control
  • 7. Findings of current SMS research  Methodology used  Article selection – systematic literature review + social network techniques for data analysis.  the data was extracted from  Science Citation Index Expanded (SCI- EXPANDED); Social Sciences Citation Index (SSCI); Arts and Humanities Citation Index (A&HCI) database of the Web of Science (WoS).  its reliable and stable nature among the sources currently available  A total of 274 articles appeared in 53 journals
  • 8. What research query was entered  the following research query was entered in WoS database:  Search Query (as of August 12, 2011) Topic = (‘‘social media’’ OR ‘‘social network analysis’’ OR ‘‘social network’’ Or ‘‘social network site’’ OR ‘‘social network system’’)  Refined by: Web of Science Categories = (COMPUTER SCIENCE INFORMA- TION SYSTEMS) AND Document Type = (ARTICLE) Time-span = 2003–2011. Databases = SCI-EXPANDED, SSCI, A&HCI.
  • 9. The results: using systematic literature review  plays important role in the development of a field  Serve two purposes  First, it may help researchers analyze and synthesize a well established area using an accumulated body of existing research  Secondly, it helps to tackle and characterize an emerging area or issue that would benefit from exposure to potential theoretical bases
  • 10. From the results, they applied Social network Analysis techniques  CLR are useful in revealing some general and visible characteristics of a research field; however, they stand short in revealing hidden structures and properties a research domain (Khan and Park 2011), such as, keyword mapping and burst detection.  Therefore, they employed SNA technique (Wasserman and Faust 1994), alongside CLR, to reveal hidden characteristics of SMS research (i.e. keyword mapping and burst detection) from network point of view not visible otherwise
  • 11. Findings of current SMS research (cont)  Types of SMS research stream 1. Organizational aspect 2. Non-organizational aspect 3. Technical aspect 4. Social as a tool
  • 12. Organizational aspect  The research stream deals with SMS in organizational context (i.e. OSMS). The stream is visible in Fig. 2 (see stream 2 and 3 in Fig. 2 and in Table 5) by the burst terms, for example, organization, business, competition, project, collaboration, and coordination.  The research stream disuses OSMS issues at intra- and inter-organizational organizational scale, for example, inter-firm networks over the web (Jin et al. 2008), inter-organizational systems and firm’s competiveness (Chi et al. 2008), team work and collaboration (Yang and Tang 2004), competition and trust in the online market (Bolton et al. 2008), enterprise social networking (Richter et al. 2011), web-based information system (Cai 2006), infor- mation flow and social network of line-managers (Mackenzie 2003), management of virtual community (Wang and Chen 2004), product selection behavior (Maicas et al. 2009), cultural factors and information sharing in organizations (Shin et al. 2007), privacy (Liang et al. 2011), social capital (Chow and Chan 2008; Lin and Huang 2009), technology adoption (Lin and Huang 2009), trust in e-commerce environment (Hwang and Yuan 2009), knowledge exchange (Lin and Chiou 2010), marketing (Li et al. 2010), and tagging behavior (Angus et al. 2008).
  • 14.
  • 15. Non-organizational aspect  The research stream discuses social information system from ordinary citizen’s perspec-tive; mainly, the research stream discuses adoption and use behavior (Hester 2011; Hsiao 2011; Lee et al. 2011; Yeh et al. 2011; Massari 2010; Sledgianowski and Kulviwat 2009; Wang and Chiang 2009) of PSMS to manage their personal and professional information,  for example, wikis, blogs, and social networking tools, such as, usage of linked-in, Cyworld, and Facebook (see Fig. 2 stream 1 and Table 5) (Hsiao 2011; Lee et al. 2011; Yeh et al. 2011). For
  • 17.
  • 18. Technical aspect  Technical stream of the SMS research looks into the technical aspect of SMS in organizational and non-organizational context (see Fig. 2 stream 5 and Tables 5, 6).  Researchers discuss issues, such as, design, architecture, and algorithms (Alon et al. 2010; Rodriguez et al. 2006; Caverlee et al. 2010; Allen et al. 2010; Shekarpour and Katebi 2010; Shapira and Zabar 2011) related to SMS, for example, clustering algorithms (Bar- Yossef et al. 2006),
  • 20.
  • 22. Social as a tool  This research stream deals with the application of social network analysis (SNA) (& techniques) as a tool to analyze different aspect of a phenomenon within computer information system research domain (see Fig. 2 stream 4 and Table 6).  For example, SNA is employed to analyze organizational and individual collaborative social networks, such as, organizational networks (Yang and Tang 2004; Long and Siau 2007), collaborative and scientific networks (Oh et al. 2006; Li-chun et al. 2006), individual networks (Truex et al. 2011), such as, authors citation networks (Johnson and Oppenheim 2007), and editorial- board networks (Malin and Carley 2007). Other
  • 25. Discussion  In this study, we tried to characterize SMS, as an emerging area of IS research using a mixed approach (Khan and Park 2011).  Stream 1, was mostly dealing with organizational aspect of social media usage and adoption within the information system context.  Stream 2, of the SMS research was dealing with non-organizational aspect of the social media in the context of the information system research i.e. dealing with the adoption and usage of social media systems.  Similarly, they found that stream 3 of the research was dealing with technical issues related to social media usage in the context of information system research.  Finally, stream 4, was concern with the application of social media related tools (Ackland 2009) to the analysis of the hidden phenomenon within the information system domain.
  • 26. Concept of sociomation  proposed a distinction between socio-technical IS and SMS based on the information perception, for example, the main characteristic that distinguishes SMS from socio-technical IS (and conventional IS) is the concept of sociomation.  the more sociomation is shared the greater value/ impact it will have (e.g. the value/effect can be measured in terms of attracting more followers in an online social space or in terms of having greater socio-political impact on society or organizations).
  • 27. Implications (From the practitioners’ point of view)  this study calls for special considerations while using social media in organizational settings,  for example, to take full advantage of social media, fundamental principle/properties of sociomation (identified in this study) should be entertained i.e. unlike the conventional and socio-technical IS where information is bureaucratic, formal, bounded within the intranet, and tightly controlled by organizations; in the social media context, information is social, informal, boundary-less (i.e. boundary is within the internet well beyond organizational network), organizations has less control over it, and more sharing of information may lead to higher value/impact. It must noted that they are not suggesting that SMS may/will replace socio-technical IS, rather it will complement it. Socio-technical
  • 28. Implications (the researchers’ point of view)  this study identified and characterize an emerging research area that will bring in revolutionary paradigms for IS research and practical use.  In this research, they identified the third wave in computing after conventional and socio-technical IS (Bostrom and Heinen 1977; Briggs et al. 2010) that needs to explored further in future research.  For example, some key questions related to the value/impact of the sociomation need to be answered in future research.  For example, why some sociomation attract more attention or has more value/impact than other? How  How can we determine/measure the value/impact of sociomation?  How the values of sociomation changes over time?  Does it follow increasing or decreasing return principle? To
  • 29. Limitations  The first and foremost is that they analyzed articles that were indexed in WoS database only.  Thus, they were unable to include several other outlets, namely IS conference proceedings, books, mini tracks, and some other journals, which may important sources be of IS research, but are not ISI indexed.  A second limitation is that when retrieving our sample, they tried to employ all the commonly-known keywords related to social media phenomena; however, social is a fast evolving phenomenon, thus we may have excluded some keywords not in our knowledge-base.
  • 30. Conclusion  The author concluded that: “unlike the conventional and socio-technical IS, in the SMS context, information is social, informal, boundary-less has less control, and more sharing of information may lead to higher value/impact.”