Sales Enablement Agility To Boost Product Growth | BoldPM Insights | Ottawa ProductCamp 2021
An online discussion on how to perform agile sales enablement for greater product growth and adoption. An engaging discussion about how to boost product growth and adoption by increasing sales enablement agility. Sales enablement is the new growth for most mid-market product-centric companies post pandemic. This session identifies insights, methods, and tools used by leading companies to significantly increase product growth and adoption through agile sales enablement. Sales enablement has rapidly evolved into a strategic, go-to-market function. What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated cross-functional teams funded within the sales organization. The transition in sales enablement has been fueled by the realization that to achieve predictable revenue, occasional training is not enough. Instead, the modern sales enablement movement is driving innovation that can provide programs that are always-on, fully transparent, data-driven, and optimizable in real time. This session helps you discover how to inspire your product sales teams to: * Understand Buyer Needs – including industry trends, common business problems, and the competitive options available to buyers to solve their issues. * Sell New Products – get up to speed quickly on recently launched products. * Deal with Objections – learn how to respond to common objections with answers that have been proven to put the buyer at ease and change their thinking about a key issue. * Pitch with Confidence – having the knowledge and tools they need inspires rep confidence. * Produce Faster – new reps start producing in less time with a solid Sales Enablement program. * Equip Champions – with content that buyers can use to internally sell your solution for you. Speaker: Hector Del Castillo, Chief Product Officer, BoldPM Connect: https://linkd.in/hdelcastillo About BoldPM A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable products customers love to increase product profitability and accelerate business growth. If you are looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat. Connect: linkd.in/hdelcastillo
