IT organizations are under more pressure than ever. Stagnant budgets, overwhelming data growth, new user and application demands, increasing regulation, emerging trends around bring-your-own-device, rogue applications, dark data, consumerization of IT, and big data demand a new approach, not more and more of the same technologies sprawling into more and more silos. Object storage is the adaptation required for evolving into the next generation of IT that supports a new world of applications and storage service delivery models. View this webcast, you'll learn to: Embrace cloud while retaining proper stewardship and governance of data. Deliver better, more cost-effective protection of your data. Bring structure to unstructured data so you can better understand it. Enjoy more efficient storage and network utilization. For more information please read our Object Storage Solutions White Paper: http://www.hds.com/assets/pdf/hitachi-solution-profile-object-based-storage.pdf

1. ENVIRONMENTAL
PRESSURES DRIVING
AN EVOLUTION IN FILE
STORAGE
JEFF LUNDBERG
MAY 23, 2012

2. IT organizations are under more pressure than ever. Stagnant budgets, overwhelming
data growth, new user and application demands, increasing regulation, and emerging
trends around bring-your-own-device, rogue applications, dark data, consumerization of
IT and big data demand a new approach, not more and more of the same technologies
sprawling into more and more silos. Object storage is the adaptation required for evolving
into the next generation of IT that can support a new world of applications and storage
service delivery models.
By attending this webcast, you’ll learn to
 Embrace cloud while retaining proper stewardship and governance of data
 Deliver better, more cost effective protection of your data
 Bring structure to unstructured data so you can better understand it
 Enjoy more efficient storage and network utilization
ENVIRONMENTAL PRESSURES DRIVING AN EVOLUTION IN FILE
STORAGE
WEBTECH EDUCATIONAL SERIES

3.  Environmental pressures
 A new breed of IT
 What’s next is already here
 At the center of what’s next
 Beyond what’s next
 Q&A
AGENDA

4. ENVIRONMENTAL PRESSURES DRIVE
CHANGE
Storage is changing
 Growing storage demands
 Cloud economics
 New applications and devices
 New ways to share and analyze
data
Users are changing
 Bring their own devices
 Bring their own apps
 More mobile, less tied to an office

5. A NEW BREED OF I.T.
Adapting to new technologies
puts the power of the cloud in
your hands
 Use the same technologies
as cloud storage providers
 Deliver secure file sync and
share services for users
 Store cloud application data
in-house
 Prepare for what’s next in IT

6. CONCERNS AROUND CLOUD ADOPTION
BRING-YOUR-OWN-DEVICE AND THE CONSUMER CLOUD
Serious corporate data security and governance issues
 Risk of exposing intellectual property
 Violation of regulatory compliance for confidentiality and retention
 No control or audit of content flowing in and out of corporate network

7. UNLOCK THE POWER OF WHAT’S NEXT
Your IT as an innovation center
‒ Accelerate business with fluid information
‒ Facilitate better collaboration
‒ Secure your most valuable assets, your ideas
Your content cloud, your way
‒ Deliver secure file sync and share services
‒ Store cloud application data in-house
‒ Use the same technologies as cloud storage
providers

8. 8
AT THE CENTER OF
WHAT’S NEXT
YOUR FILE DATA

9. Reduce the cost of
storing data?
Reduce the cost of
protecting data?
Empower mobile
users?
Use smart
storage
Protect in-
place
Deploy file
sync and
share
Manage distributed
IT more effectively?
Extend beyond
the data center
Mitigate data risks?
Automate
governance,
simplify search
YOUR FILE DATA – YOUR IDEAS –
ARE YOUR MOST IMPORTANT ASSETS
Gain IT agility?
Build your own
cloud, your
way
BUT DIFFICULT AND COSTLY TO MANAGE
PUT YOUR FILE DATA TO WORK FOR YOU

10. CLOUD ARCHITECTURE BASED ON OBJECT STORAGE
A NEW ERA OF INFORMATION
EVERYWHERE
EDGE
STORAGECONTENT CORE
MOBILE
WORKFORCE
WEB APPS AND DATA
HCP ANYWHERE

11. WHY OBJECT STORAGE IS IMPORTANT
Extend enterprise IT into
the cloud
 S3 application support
 Service provider
branding
 Safe, secure content
access and sharing
CLOUD PRESSURES,
CLOUD RISKS
Give structure to
unstructured data
 Structured queries
 Multiple annotations
 Metadata only
TOO MUCH DATA
TO FIND AND MANAGE
Simplify management via
virtualization
 HCP on VMware
 Tiering to external
storage
 VLAN support
I.T. COMPLEXITY
AND INEFFICIENCY
Ensure reliability and
performance
 Advanced replication
 Performance
enhancements
 Upgraded components
MEETING SLAs,
RPOs, RTOs
WHAT IS NEW IN HITACHI CONTENT PLATFORM

12. KEY FEATURES
Protection and replication
 Self-configuring and self-healing with automated enforcement, failover and integrity checks
 Ensures specified number of replica copies are maintained to tolerate simultaneous points of
failure by maintaining 1 to 4 internal copies, depending on value of data
 Policies enforce document retention, authentication, and file replication combine to secure
valuable digital assets
Encryption of data at rest
 Protects content from being recovered from stolen media using patented “Secret Sharing”
technology
 Transparently encrypts all content, metadata and search index
Immutability and retention
 Write once, read many file system where content is stored in an immutable format with the
ability to set file-level retention
Duplicate elimination
 Find and inspect duplicates
 Remove duplicates, but maintain integrity
File compression
 Reduces the physical size of the data stored in Hitachi Content Platform
 Enables greater storage efficiencies, scalability and enhances TCO

13. INTRODUCING HITACHI CONTENT
PLATFORM ANYWHERE
 User work files available anywhere
 Safely share links, not files
 Data is automatically protected and
easily recovered
 Efficient, automatically managed
storage
 Data is secure, under IT control
SECURE, SIMPLE, SMART FILE SYNC AND SHARE FOR THE ENTERPRISE

14. 14
SECURE
 Safe
‒ On-premises, under your control
‒ Data is always protected and available
‒ Virus scan integration
‒ Wipe data off lost or stolen devices
 Secure
‒ Works with existing security practices
‒ Encrypted at all layers
‒ Enforces device and user passcodes
‒ Shares via secure links
FILE SYNC AND SHARE BUILT FOR THE ENTERPRISE

15.  IT
‒ Save money
‒ Save storage
‒ Save time
‒ Save backup
 Users
‒ Anywhere, any time, any device
access to work files
‒ Control how and when files sync
‒ No device backups to manage
‒ No more full inboxes
‒ No more version confusion
INTELLIGENT AUTOMATION FOR INCREASED EFFICIENCY
SMART
I can sync and share

16. 16
 Easy for IT to deploy and manage
‒ Simple add-on to Hitachi Content
Platform
‒ User self-service registration
‒ Works with existing investments
‒ Compatible with current IT practices
and policies
 Intuitive for users
‒ Familiar look and feel
‒ No user training required
‒ No backups to manage, with easy, self-
service recovery
‒ Easy to manage devices Desktops/LaptopsMobile Devices Browsers
SIMPLE
EASY TO DEPLOY, MANAGE AND USE

17. 17
BEYOND
WHAT’S NEXT
GETTING YOUR FILE DATA
READY

18. Deal with cloud
apps?
Backup data at
scale?
Analyze the right
data?
Bring cloud in-
house
Protect in-
place
Query
metadata
Keep my data
secure?
Your cloud,
Your way
Adapt to change?
Store data
independently
from applications
and media
PREPARING FOR THE FUTURE
Monetize my old
data?
Analyze dark
data
GET READY TO
INNOVATE WITH INFORMATION
BEYOND WHAT’S NEXT

19. SO YOU CAN INNOVATE WITH INFORMATION
ACROSS EVEN DISPARATE INFORMATION TYPES
Starts With Single Virtualization Platform
With Search and Discovery
Across All Data
To Gain Insight and
Innovation
To Feed the Right Data Into
FileBlock
Structured/Unstructured

20. HEALTHCARE, LIFE SCIENCES
THE KNOWLEDGE OF ALL FOR THE TREATMENT OF ONE
RESEARCH EVALUATION TREATMENT CLINICAL TRIALS
= The next cure
= Better patient care

21. KLINIKUM WELS
Primary Site
8 HCP Nodes
2 Search Nodes
2 HDDS Nodes
USP-V
Secondary Site
4 HCP Nodes
1 Search Node
USP V
REPLICATION
Health Portal
Ingest and Consolidate Data From 37 Departments,
26 Specialties
METADATA-BASED REPOSITORY
Metadata Robot
(CDA, PDF and XML)
Adds Metadata and Custom Metadata to Create Context
(information and intelligence)
 The environment
‒ Consolidate content from 37 departments
‒ 30-year compliant preservation
‒ Aggregation, search and metadata
mining
 How they use big data
‒ Intelligent data management
‒ Improving patient care, research and
education capabilities
‒ Reduce cost and complexity of backups
‒ Make data independent of applications
HITACHI CONTENT PLATFORM

22.  ESG Test Drive http://www.hds.com/assets/pdf/hitachi-content-platform-anywhere-esg-lab-overview.pdf
 IDC Spotlight http://www.hds.com/go/hds-cloud-solutions/
 Check out the client app https://itunes.apple.com/app/id577511005
 View a demo https://hds.webex.com/hds/lsr.php?AT=pb&SP=MC&rID=45247982&rKey=6b507b695a547fa0
 Watch the video http://www.youtube.com/watch?v=MkbKkO1lf4I
ADDITIONAL RESOURCES

23. QUESTIONS AND
DISCUSSION

24. UPCOMING WEBTECHS
 Big Data WebTech
‒ Hitachi Data Systems Hadoop Reference Architecture, June 12,
9 a.m. PT, noon ET
Check www.hds.com/webtech for
 Links to the recording, the presentation, and Q&A (available next
week)
 Schedule and registration for upcoming WebTech sessions

25. THANK YOU