Panel presentation: "WATIFY: Modernisation of Europe’s Industry", 30th Bled eConference, 19. June 2017, Bled, Slovenia

1. Digitalization and SME:
Vision vs. Reality
PANEL
WATIFY: Modernisation of Europe’s Industry
30th Bled eConference, 19. June 2017
Hans-Dieter Zimmermann
(www.hdzimmermann.net, @hdzimmermann)

2. Agenda
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Digitalization – the Vision
Digitalization – the Status Quo
Digitalization – Challenges for SME

3. Digitalization – the Vision
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4. The 4th Industrial Revolution
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«It is characterized
by a fusion of
technologies that is
blurring the lines
between the
physical, digital, and
biological spheres.»
weforum.org

5. Digitalization …
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[McKinsey:Ninequestionstohelpyougetyour
digitaltransformationright(2015)]

6. Digitalization …
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«It is characterized by a fusion of technologies that is blurring the
lines between the physical, digital, and biological spheres.»
Gartner (2014)

7. Digitalization – the Status Quo
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8. Digital Maturity Check 2017 (Switzerland)
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(N=452)
Berghaus,S.,Back,A.,&Kaltenrieder,B.(2017).DigitalMaturity
&TransformationReport2017.St.Gallen,Schweiz

9. Digital Maturity Check 2017 (Switzerland)
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Analyzing 9 different dimensions
The smaller the company the lower the maturity level
 Companies with 1-50 employees have the lowest maturity level
 Companies 10’000+ employees have the highest maturity level
 Dimension Strategy shows the biggest difference in the degree of
fulfillment between small and big companies
 Main challenges in dimensions
 Customer experience
 Process digitalization
Berghaus,S.,Back,A.,&Kaltenrieder,B.(2017).DigitalMaturity
&TransformationReport2017.St.Gallen,Schweiz

10. Digitalization Approach
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Berghaus,S.,Back,A.,&Kaltenrieder,B.(2017).DigitalMaturity
&TransformationReport2017.St.Gallen,Schweiz

11. Digitalization Approach
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Higher Maturity Level Companies
 Top Down
 Innovation focus
 Digitalization strategy, top management driven, defined priorities
Lower Maturity Level Companies
 IT-focused
 Bottom Up
 No clear business focus, no priorities, no strategy
Berghaus,S.,Back,A.,&Kaltenrieder,B.(2017).DigitalMaturity
&TransformationReport2017.St.Gallen,Schweiz

12. Digitalization – Challenges for SME
Project:
Digitalization Navigator (DigiNav)
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13. KMU digital –
Supporting regional SME in coping with digitalization
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 Lab initiated by Internationale Bodensee Hochschule IBH
 7 University partners from Austria, Germany and Switzerland
 3 distinct projects

14. SME
 Identifying areas of activity with low risk and high potential
DigiNav: Digitalization Navigator

15. Five Priorities and Workshops
 WP1 Digital Process Integration
 WP2 Business Model & Strategy
 WP3 Service Transformation & Engineering
 WP4 Digitalization of Production
 WP5 HRM, Personnel Development & Training
Apply &
Verify
Digital Navigation
Manual
DigiNav: Digitalization Navigator Approach

16. DigiNav: Digitalization Navigator –
Process Integration Challenges
Internal Focus
 Process definition & documentation
 Manual process steps
 ERP systems
 IS supporting processes
 Missing data
 Data quality
 IS landscape

17. DigiNav: Digitalization Navigator –
Process Integration Challenges
Customer Focus
 Process integration
 eShops (… integration)
 Product Information systems
 CRM systems
 Mobile Apps
Supplier Focus
 Planning data
 Process integration
 Automated processes
 Manual intervention

18. Conclusions

19. Conclusions from a SME Point of View
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General need for digital transformation recognized
(Very) limited resources to cope with digitalization challenges
Need for setting the basic foundations first

20. Thank you for your attention!

21. Contact
Dr. Hans-Dieter Zimmermann
FHS St. Gallen University of Applied Sciences
Institute for Information and Process Management IPM-FHS
Rosenbergstrasse 59, 9001 St. Gallen, Schwitzerland
Tel. +41 71 226 17 52
hansdieter.zimmermann@fhsg.ch
www.esociety.net , @FHS_eSociety
www.fhsg.ch/ipm
www.hdzimmermann.net, blog.hdzimmermann.net, @hdzimmermann
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