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Planning & designing mobile apps for
   business webinar diagram pack




                            James Dellow, Headshift Asia Pacific
                                                     May 2012
MOBILE WORKPLACE 2012


   71%                             are looking
                                   at the role of
                                                         Share of Internet data traffic by
                                                         smartphones & tablets in 20161:
                                               110110100010101010101000101010101001011010110010101001010101101000
                                                                                                                                                         58.3%
                                   custom apps
                                                                                  IT managers who think they
                                   for their
                                                                                  must overcome the security
                                   business4
    -----
          -                                                                       challenges of BYOD before
         ---



                                                                                                                                                                    !
     ---
      -----
            -
                                                                                  allowing it3:

                                         1/3
                                                    of tablets will be

                                                                                                                                     73%
                                                    sold directly to
                                                    business by 20165:


      1 in 3                                                                                                                                             IT DEPARTMENT

   use three or more
   computing                                                            2 in 5                                  college students & younger
                                                                                                                employees would accept a lower-
   devices at work2                                                                                             paying job with device choice, social
                                                                                                                media access, and mobility2

                         28% of workers are already using personal devices at work                                                                                  6

1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.
   http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
                                                                                                                                                                        James Dellow
2. Cisco Connected World Technology Report (2011). http://www.cisco.com/en/US/netsol/ns1120/index.html
                                                                                                                                                                        Headshift Asia Pacific
3. BYOD gives competitive advantage, say IT managers, BT Plc. https://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=741139D3-592C-426E-9904-EB4540663C19        May 2012
4. 2012 State of Mobility Survey, Symantec. http://www.symantec.com/content/en/us/about/media/pdfs/b-state_of_mobility_survey_2012.en-us.pdf
5. Forrester: 375 million tablets will be sold globally in 2016. http://www.forrester.com/Forrester+375+Million+Tablets+Will+Be+Sold+Globally+In+2016/-/E-PRE3384
6. IT Embraces Bring-Your-Own Devices, Citrix. https://www.citrix.com/lang/English/lp/lp_2314315.asp
1       Understand              2             Plan                  3         Implement


                                                                                         Apply a user
               Understand the next             Make key decisions
                                                                                     experience and user-
                generation mobile               and develop the
                                                                                        centred design
                   workplace                     business case
                                                                                          approach



                                        ?               Select a roadmap option:

                                                Quick      Pilot    Prioritised   Complete    Strategic




          !                          Develop mobile IT infrastructure
                   Limited                                                                      Better
                   support                                                                     support




                                              IT architecture
       Drivers:
                                                                                                           Outcome:
Technology innovation
                                                                                                        A next generation
    Social media
                                                                                                        mobile workplace
   Generation shift
                                                                                         James Dellow, Headshift Asia Pacific
                                                                                                                  May 2012
Time, Place and Context: A Hypothetical Knowledge Worker

    HOME                        AT WORK                                       AWAY FROM THE OFFICE




                                                                                                                         Partial attention
   At home                             Moving from one
 (out of hours)                                                      At a hotel
                                       activity to another

                                                                                           Attending a
                                          Attending an
                                                                At the airport            conference or
                                        informal meeting
                                                                                              event

Travelling to and       Co-located
                                           Attending a        Waiting in line for
  from place of         co-workers                                                           Site visit
                                         formal meeting        coffee or lunch
      work

                                                                                          With a client,
 Working from         Working at a        Working in a
                                                                                           customer or
    home                 desk             private area
                                                                                         business partner                   Full attention
                                                                     --
                                                               -----
                                                                ---- ---
                                                                       --
                                                                 -----
                                                                          -
                                                                  - -----




                                     Co-workers or business
                                       partners working
                                          elsewhere
                                                                                                James Dellow, Headshift Asia Pacific
                                                                                                                         May 2012
Summary of mobile device attributes

                                                                                         Rich media &
    Hardware           Connectivity      User interfaces        Sensors
                                                                                           graphics

 The underlying       The capabilities   The different      The additional             Specific
 hardware and         of the device to   interfaces that    sensors in the             features in the
 key features         connect to         are provided to    device that                mobile device
 that define the       mobile             the user for       allow it to                for input and
 potential            telephone          interacting with   interact or                output of rich
 capabilities of      networks,          the device’s       detect changes             media content
 the device,          computer           features,          in the user’s              (in addition to
 including the        networks (LAN,     functionality      external                   screen
 operating            Web) and other     and apps           environment                dimensions and
 system               devices                                                          resolution)

                                                              Companion                     3rd party
                                                               devices                     accessories

                                                            Includes other             Includes
                           Tablet                           devices that are           accessories that
          ‘Phablet’                                         used in                    interface
Smartphone
                                                            combination                directly with the
                                                            with the mobile            mobile device,
                                                            device                     e.g.
          Screen attributes
                                                                                       headphones



                                                                          James Dellow, Headshift Asia Pacific
                                                                                                   May 2012
Mobile device attributes

User interfaces         Hardware                               Connectivity                                       Sensors
                        Operating
 Touchscreen                                    Telephony                     Wifi               Barometer                   GPS & compass
                         system

  Keyboard               Chipset              Mobile data                 Bluetooth           Proximity sensor                Accelerometer

                        Memory &                                           Device               Near field
Predictive text                                   Infrared                                                                   Three-axis gyro
                         storage                                         connectors           communication

    Stylus          Power & battery                                           Rich media & graphics
                                               Graphics                  Rich media          Rich media
                                                                                                                                 TV & radio
                                              acceleration                playback            recording
    Voice               Ruggedness
                                                                                               Front & back                    Ambient light
                                                                              3D
                         Biometric                    --
                                                                                                 cameras                         sensor
   Gesture                                      -----
                                                 ---- ---
                          security                -----
                                                        --
                                                           -
                                                   - -----

                                                                                                 3rd party                       Companion
                          Weight                                                                accessories                       devices


   Screen orientation              Primarily portrait                 Portrait or landscape         Portrait or landscape

   Example screen                  iPhone 4S                          Samsung Galaxy Note           BlackBerry Playbook
   dimensions                      ‣ 3.5 inch (diagonal)              ‣ 5.3 inch (diagonal)         ‣ 7 inch (diagonal)
                                   ‣ 960x640 pixel                    ‣ 1280x800 pixel              ‣ 1024x600 pixel
                                     resolution                         resolution                    resolution

                                                                                                    James Dellow, Headshift Asia Pacific
                                                                                                                             May 2012
Four critical success factors for enterprise mobile app design



                              User control
                           and personalisation

                           The user must have
                           ownership and autonomy
                           over how they use the app
    Collaboration                                               Relevance
The app must allow the                                   The functionality of the app
user to be connected to                                  must be relevant to the
other people and the                  -
                                                         work process or practice at
                                -----
systems that support the         -----
                                  --
                                       -
                                     ----
                                            Anne
                                                         the times and places of use
work process or practice




                               Time and place
                            As time and place of use
                            is negotiated by the user,
                            the app must be
                            beneficial to both the user
                            and the business                       Based on: Kearney, M., Shuck, S., Burden, K. &
                                                                   Aubusson, P. 2012, "Viewing mobile learning from a
                                                                   pedagogical perspective" in Research in Learning
                                                                   Technology, Vol 20.

                                                                   Anne Bartlett-Bragg/James Dellow
                                                                   Headshift Asia Pacific - May 2012
Building the business case for workforce mobile apps
  1. Is the organisation ready?                    2. Why create an app?                      3. What will it achieve?
                 Current state                        App business case                       Link purpose to measures
How are remote or mobile                       Will the app improve basic                                              Enhanced or
workers currently supported?                   connectivity?                               Better personal
                                                                                                                        innovative
                                                                                            productivity
What strategic role does IT play in            Will the app improve or create                                             service
the organisation?                              new ways to collaborate?
                                                                                           Specific business            Information
How are competitors using mobile               Will the app benefit a specific role
                                                                                               process                 management
computing internally?                          or activity?
Is the post-personal computer a                How does the app address the                                           Knowledge
challenge or opportunity?                      consumerisation of IT?                       Collaboration            management &
                                                                                                                       learning

                                                                                             Employee               Other emergent
                                                                                            engagement                 purpose
I need access
 on the road

                        Why can’t I use                                                      4. What are the
                         my iPhone?                                                             use cases?
                                                                      Bring-your-own-
        --
  -----
           -
   - -----
    ---- ---
      -----
            --                                                         device policy
                                                              =
                             I already have
                                                  Risks   !
                             an app for that
                                                                  Mobile IT architecture




 Consumerisation of IT
                                                                                                 James Dellow, Headshift Asia Pacific
                                                                                                                          May 2012
Options                                     Time and effort



                      Quick




                                                                                           Set S.M.A.R.T. goals
                       Pilot                        Evaluate?                           for enterprise mobile apps



        ?           Prioritised                                            Reevaluate?




   Baseline or
advanced benefits?   Complete
   Time,quality
     & cost?

                                                        1st                    2nd
                    Strategic     Pilot              iteration              iteration



                                      Mobile IT infrastructure
                                                                                   James Dellow, Headshift Asia Pacific
                                                                                                            May 2012

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Mobile apps webinar diagram pack

  • 1. Planning & designing mobile apps for business webinar diagram pack James Dellow, Headshift Asia Pacific May 2012
  • 2. MOBILE WORKPLACE 2012 71% are looking at the role of Share of Internet data traffic by smartphones & tablets in 20161: 110110100010101010101000101010101001011010110010101001010101101000 58.3% custom apps IT managers who think they for their must overcome the security business4 ----- - challenges of BYOD before --- ! --- ----- - allowing it3: 1/3 of tablets will be 73% sold directly to business by 20165: 1 in 3 IT DEPARTMENT use three or more computing 2 in 5 college students & younger employees would accept a lower- devices at work2 paying job with device choice, social media access, and mobility2 28% of workers are already using personal devices at work 6 1. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html James Dellow 2. Cisco Connected World Technology Report (2011). http://www.cisco.com/en/US/netsol/ns1120/index.html Headshift Asia Pacific 3. BYOD gives competitive advantage, say IT managers, BT Plc. https://www.btplc.com/News/Articles/Showarticle.cfm?ArticleID=741139D3-592C-426E-9904-EB4540663C19 May 2012 4. 2012 State of Mobility Survey, Symantec. http://www.symantec.com/content/en/us/about/media/pdfs/b-state_of_mobility_survey_2012.en-us.pdf 5. Forrester: 375 million tablets will be sold globally in 2016. http://www.forrester.com/Forrester+375+Million+Tablets+Will+Be+Sold+Globally+In+2016/-/E-PRE3384 6. IT Embraces Bring-Your-Own Devices, Citrix. https://www.citrix.com/lang/English/lp/lp_2314315.asp
  • 3. 1 Understand 2 Plan 3 Implement Apply a user Understand the next Make key decisions experience and user- generation mobile and develop the centred design workplace business case approach ? Select a roadmap option: Quick Pilot Prioritised Complete Strategic ! Develop mobile IT infrastructure Limited Better support support IT architecture Drivers: Outcome: Technology innovation A next generation Social media mobile workplace Generation shift James Dellow, Headshift Asia Pacific May 2012
  • 4. Time, Place and Context: A Hypothetical Knowledge Worker HOME AT WORK AWAY FROM THE OFFICE Partial attention At home Moving from one (out of hours) At a hotel activity to another Attending a Attending an At the airport conference or informal meeting event Travelling to and Co-located Attending a Waiting in line for from place of co-workers Site visit formal meeting coffee or lunch work With a client, Working from Working at a Working in a customer or home desk private area business partner Full attention -- ----- ---- --- -- ----- - - ----- Co-workers or business partners working elsewhere James Dellow, Headshift Asia Pacific May 2012
  • 5. Summary of mobile device attributes Rich media & Hardware Connectivity User interfaces Sensors graphics The underlying The capabilities The different The additional Specific hardware and of the device to interfaces that sensors in the features in the key features connect to are provided to device that mobile device that define the mobile the user for allow it to for input and potential telephone interacting with interact or output of rich capabilities of networks, the device’s detect changes media content the device, computer features, in the user’s (in addition to including the networks (LAN, functionality external screen operating Web) and other and apps environment dimensions and system devices resolution) Companion 3rd party devices accessories Includes other Includes Tablet devices that are accessories that ‘Phablet’ used in interface Smartphone combination directly with the with the mobile mobile device, device e.g. Screen attributes headphones James Dellow, Headshift Asia Pacific May 2012
  • 6. Mobile device attributes User interfaces Hardware Connectivity Sensors Operating Touchscreen Telephony Wifi Barometer GPS & compass system Keyboard Chipset Mobile data Bluetooth Proximity sensor Accelerometer Memory & Device Near field Predictive text Infrared Three-axis gyro storage connectors communication Stylus Power & battery Rich media & graphics Graphics Rich media Rich media TV & radio acceleration playback recording Voice Ruggedness Front & back Ambient light 3D Biometric -- cameras sensor Gesture ----- ---- --- security ----- -- - - ----- 3rd party Companion Weight accessories devices Screen orientation Primarily portrait Portrait or landscape Portrait or landscape Example screen iPhone 4S Samsung Galaxy Note BlackBerry Playbook dimensions ‣ 3.5 inch (diagonal) ‣ 5.3 inch (diagonal) ‣ 7 inch (diagonal) ‣ 960x640 pixel ‣ 1280x800 pixel ‣ 1024x600 pixel resolution resolution resolution James Dellow, Headshift Asia Pacific May 2012
  • 7. Four critical success factors for enterprise mobile app design User control and personalisation The user must have ownership and autonomy over how they use the app Collaboration Relevance The app must allow the The functionality of the app user to be connected to must be relevant to the other people and the - work process or practice at ----- systems that support the ----- -- - ---- Anne the times and places of use work process or practice Time and place As time and place of use is negotiated by the user, the app must be beneficial to both the user and the business Based on: Kearney, M., Shuck, S., Burden, K. & Aubusson, P. 2012, "Viewing mobile learning from a pedagogical perspective" in Research in Learning Technology, Vol 20. Anne Bartlett-Bragg/James Dellow Headshift Asia Pacific - May 2012
  • 8. Building the business case for workforce mobile apps 1. Is the organisation ready? 2. Why create an app? 3. What will it achieve? Current state App business case Link purpose to measures How are remote or mobile Will the app improve basic Enhanced or workers currently supported? connectivity? Better personal innovative productivity What strategic role does IT play in Will the app improve or create service the organisation? new ways to collaborate? Specific business Information How are competitors using mobile Will the app benefit a specific role process management computing internally? or activity? Is the post-personal computer a How does the app address the Knowledge challenge or opportunity? consumerisation of IT? Collaboration management & learning Employee Other emergent engagement purpose I need access on the road Why can’t I use 4. What are the my iPhone? use cases? Bring-your-own- -- ----- - - ----- ---- --- ----- -- device policy = I already have Risks ! an app for that Mobile IT architecture Consumerisation of IT James Dellow, Headshift Asia Pacific May 2012
  • 9. Options Time and effort Quick Set S.M.A.R.T. goals Pilot Evaluate? for enterprise mobile apps ? Prioritised Reevaluate? Baseline or advanced benefits? Complete Time,quality & cost? 1st 2nd Strategic Pilot iteration iteration Mobile IT infrastructure James Dellow, Headshift Asia Pacific May 2012