While many people are looking to Big Data to solve a lot of healthcare’s data problems, Big Data won’t offer a lot of solutions for a while to come. For one, healthcare doesn’t have “Big” data; there just isn’t the volume, velocity, or variety seen in other industries such as banking where Big Data has been used successfully. For another, Big Data seems to be the answer to almost every question from cancer to Alzheimer’s, and that’s blinding us to the reality of healthcare analytics. A big way toward answering healthcare’s problems would be to improve data literacy among not only consumers, but physicians and administrators as well. Learning to ask the right questions about the data and learning how to read data correctly will get us further down the road to improvement than the latest buzzword (in this case, “Big Data”) ever will.