The document discusses the importance of executive sponsorship for healthcare analytics programs. It argues that having the right executive sponsor, who is a high-level member of the C-suite, strongly correlates with the success of an analytics program. An effective sponsor understands the strategic value of data, can promote the analytics program across the organization, and ensures it has the resources needed to achieve goals like improved clinical outcomes. Selecting the appropriate executive sponsor is identified as a key factor for organizations to leverage data as a strategic asset.