Learn how a leading health plan partnered with HealthFitness to expand its wellness programming, drive engagement, integrate member experience and deliver better data and reporting to employers.

1. IGNITING
ENGAGEMENT
HEALTH PLAN CLIENT PROFILE
IN WELLNESS➜

2. with over 250,000 members and
340+ employer groups set in
motion an innovative approach
to wellness services, and needed
the right wellness partner to
move it to the next level of
engagement and integration.
HEALTH PLAN
members
340+employer groups
250,000
Innovative
approach to wellness
services
A LEADING

3. UNIQUE
This health plan’s
commitment to wellness is
It embeds wellness solutions into all of its fully
insured products as well as offers wellness
options to self-funded employers.

4. UNIQUE
This health plan’s
commitment to wellness is
It embeds wellness solutions into all of its fully
insured products as well as offers wellness
options to self-funded employers.
It has an infrastructure in place to support wellness
with 12 employer-facing wellness consultants, who
work directly with clients to consult, plan and
promote a portfolio of wellness services.

5. HEALTHFITNESS BEGAN A PARTNERSHIP
WITH THIS HEALTH PLAN TO:
IN 2012
expand
programming
integrate
member experience
drive
engagement
deliver better
data & reporting
to employers

6. THE
ENGAGEMENT
CHALLENGE
Prior to the HealthFitness partnership, the
health plan used multiple vendors for its
wellness platform, biometric screenings,
lifestyle management coaching, incentives,
and health education seminars.
platform screenings coaching incentives seminars

7. that brought operational consistency,
higher quality and member satisfaction
both within the health plan service area
as well as nationally.
THE
HEALTH PLAN
ALSO WANTED
A PROVEN PARTNER

8. Today, HealthFitness serves as a
single-source provider of the people,
processes and technology needed for
this health plan, engaging more
members in ongoing healthy actions.
SOLUTIONS
THAT WORK
➜ ➜ ➜ ➜ ➜

9. designated team
HEALTHFITNESS
SOLUTIONS
platform
health
assessment
health
coaching
health
advising
screenings
seminars

10. We hired a network of 263
on-call biometric screeners
and 36 health educators to
provide services in the health
plan service area. The team
also includes strategic
account managers and
customer service.
A DESIGNATED
TEAM
biometric
screeners
Designated
Teamhealth
educators
account
managers
customer
service

11. The platform serves as the hub
for the member experience and it
can be configured for each
employer client.
PLATFORM
e.g., local programming, on-site
screening scheduling and incentives.

12. HEALTH
ASSESSMENT
The health assessment is delivered online,
on-site via an iPad and paper, and available in
both English and Spanish. Overall annual
utilization of the health assessment is 34%,
which is industry-leading participation for a
health plan across a large population.
2014 MEMBER
SNAPSHOT
Completed the
health assessment:
On-site
Paper
30,950
76,603
45,338
Online
Total:
ONLINE ON-SITE AVAILABLE
IN ENGLISH
& SPANISH
iPad & paper
ENG/SPN
315

13. We use custom-designed operations and
tablet technology to shorten on-site
screening times, improve data quality
and enrich the participant experience.
2014 MEMBER
SNAPSHOT
Screening events
1051
Participants
76,397
Participants who completed
the health assessment at the
worksite:
70.4%
SCREENINGS

14. HEALTH
COACHING
2014 MEMBER
SNAPSHOT
New enrollments in
health coaching:
Members with lower wellness scores from
the health assessment are eligible for health
coaching, which uses Persona™, a proprietary
behavior change model, to personalize the
experience to each participant’s motivation
level and risks.
6,586

15. HEALTH
ADVISING
We use a unique engagement
process to explain health
assessment and biometric
screening results, gauge
readiness to change and
connect members with
appropriate resources to
take the next healthy action,
which may include our health
coaching program.
2014 MEMBER
SNAPSHOT
Enrolled in coaching
based on health
advisor conversation
65,620
10%
Received
health advising
30%of the population
Advised

16. SEMINARS
Our educational seminars
provide practical, science-based
information to help raise
awareness of healthy choices
and reduce health risks. We
added 36 health educators to
deliver seminars on-site, via
webinar and on-demand;
seminars are available in
one-hour or in 4-week to
8+ week series.
2014 MEMBER
SNAPSHOT
On-site seminars
delivered:
100
538
Series classes
delivered:
Total number
of seminar participants:
265
Webinars delivered:
12,158

17. THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered by other health plans:
Industry leading levels
of engagement.
1

18. THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered by other health plans:
Industry leading levels
of engagement.
Comprehensive scope of
wellness services.
1 2

19. THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered by other health plans:
Industry leading levels
of engagement.
Comprehensive scope of
wellness services.
Strong on-site presence
with wellness consultants,
health educators and
biometric screeners.
1 2 3

20. &
➜ ➜ ➜ ➜ ➜ HealthFitness’ ability to
effectively deliver on
these success factors has
paved the way for this
health plan to continue
to lead the industry with
its innovative prevention
and wellness program.

21. HealthFitness, a Trustmark company, is an award-winning, URAC- and
NCQA accredited provider of health management, corporate fitness and
condition management solutions.
And we are experts at engaging more people in ongoing healthy actions.
Connect with us today to start a conversation about how we can help
you ignite engagement with your wellness solution.
Persona is a trademark of Healh Fitness Corporation.
© 2015 Health Fitness Corporation
800.639.7913 | www.healthfitness.com
ABOUT
HEALTHFITNESS
➜