Telling Great Stories to Advance Your Cause
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Learn how to find compelling stories about the people your nonprofit is helping, create a story bank to pull in stories from clients and volunteers, and use your stories for maximum effect. This presentation will give you tools to build stories that will not only spearhead your fundraising and advocacy efforts, but also strengthen your organization's culture and reinforce its values.
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Telling Great Stories to Advance Your Cause
- 1. Telling Great Stories to Advance Your Cause Heather Yandow Third Space Studio
- 2. Today’s Agenda Gather advice on storytelling Write and share your story Discuss how to collect and use stories
- 4. Andy Goodman’s ‘sacred bundle’ How we started Your emblematic successes Striving-to-improve Where we are going story Nature of our challenge Your values
- 5. Three Story Types 1. The Challenge Plot 2. The Connection Plot 3. The Creativity Plot
- 6. Challenge Plot 1. The Challenge Plot 2. The Connection Plot 3. The Creativity Plot
- 7. Connectivity Plot 1. The Challenge Plot 2. The Connection Plot 3. The Creativity Plot
- 8. Creativity Plot 1. The Challenge Plot 2. The Connection Plot 3. The Creativity Plot
- 9. Clear Structure From “The Too-Much-Too-Soon Problem” by Andy Goodman in free range thinking
- 10. 6 Sentences for Storytelling 1. Once upon a time there was ___. 2. Every day, ___. 3. One day ___. 4. Because of that, ___. 5. Because of that, ___. 6. Until finally ___. From Emma Coat’s “22 #storybasics I’ve picked up in my time at Pixar” http://storyshots.tumblr.com/post/25032057278/22-storybasics-ive-picked- up-in-my-time-at-pixar
- 11. Heather’s Golden Rules 1. It’s not about you…but it is about somebody. 2. Drop the jargon. 3. Tell the truth. 4. Bring a tear to their eye. 5. Make the ‘so what’ clear.
- 12. Writing Your Story Goal is to write a two minute story Start by being clear about the audience and message Write for seven minutes Share with a partner for feedback
- 13. Sharing Your Story It’s time for the speed round Two minutes to share your story Two minutes for feedback Switch to your partner
- 14. Sharing Your Story Share your story (2 min) Receive storytelling consulting and feedback (2 min) Partner shares their story (2 min) Receive storytelling consulting and feedback (2 min)
- 15. Using Stories From Storytelling and Social Change: A Strategy Guide for Grantmakers by Paul VanDeCarr
- 16. Learn
- 17. Organize
- 18. Educate
- 19. Advocate
- 20. Collecting Stories Staff Sharing at staff meetings One-on-one interviews Story bank in Google Docs Board Sharing at a Board meetings Through one-on-one visits Supporters Online: Facebook, website, Instagram, Tell Us Your Story page In person at events
- 21. Keep Learning About Storytelling
- 22. Thank You! Heather Yandow Third Space Studio heather@thirdspacestudio.com 919.780.4117 www.thirdspacestudio.com
Editor's Notes
- Clinically proven to work
- Everyone knows by heart: Board, staff, volunteers homework
- This is the classic underdog, rags to riches, or sheer willpower triumphing over adversity. The key element of the Challenge plot is that the obstacles seem daunting to the protagonists. E.g., Subway's Jared losing 245 pounds.
- A story about people who develop a relationship that bridges a gap -- racial, class, ethnic, religious, demographic, or otherwise. E.g., the Mean Joe Greene commercial of the 1970s where he make friends with a scrawny young white kid. All connection plots inspire us in social ways. They make us want to help others, but more tolerant of others, work with others, love others.
- This involves someone making a mental breakthrough, solving a long-standing puzzle, or attacking a problem in an innovative way.
- Know the punchline Andy: Who is this story about? What does he want? What’s in his way? So what does he do? And in the end?
- Pixar: Up, Toystory, Cars, Wall-E
- Andy: people identify with people
- Helps communities assess needs and strengths and evaluate a program throughout its life. Project summary: Method of gathering “micro-narratives” from large numbers of people in areas where partner organizations work in order to yield qualitative data for program assessment and growth. Also serves the field of international development.
- Builds strength and leadership within an organization or movement, and serves as a means of exchanging strategies for social change. Project summary: Leadership framework devised by organizer and Harvard professor Marshall Ganz, adapted as a template by the 2008 Obama campaign for its volunteer teams, and now used by organizations worldwide. The New Organizing Institute has drawn heavily on Ganz’s framework for its Public Narrative trainings and tools.
- Engages a variety of large audiences or publics in civic dialogue and public education. High school students and others report and write nonfiction stories from New Orleans, publish them in high-quality books, and earn royalties. Promotes media justice, and fosters civic dialogue on issues facing New Orleans.
- Engages diverse civic actors for large-scale constituency building, fundraising, and policy advocacy. The Here I Am campaign is a global call on world leaders to save millions of lives by supporting a fully funded Global Fund to Fight AIDS, Tuberculosis and Malaria. Here I Am brings the voices of people that are directly affected by AIDS, tuberculosis (TB) and malaria into dialogue about decisions that affect their lives and lives of millions of others in their countries. Through video testimonies from all over the world, campaign ambassadors, online actions and on-the-ground mobilizations, the Here I Am campaign is building collective power to end three of the world’s most deadly diseases.