Consider Interstitials When Mobile-Friendly-ing Your Site For Google
1. Consider Interstitials When Mobile-Friendly-ing Your Site
For Google
When you're prepping your site for the mobile-friendly algorithm update Google's rolling out on April
21, don't forget to consider http://www.seowebdesign.pl/ a key element of the user experience --
interstitials.
Many mobile Web sites begin users' visits by presenting them with an interstitial page
http://www.youtube.com/watch?v=3ueQ_F4b4P8 instead of sending them to the intended piece of
content, with the goal of getting the user to do a specific action. In the examples below, Zulily wants
users to sign up while Indiegogo asks users to download its app.
2.
3. Users typically find these pages quite annoying. But when businesses are weighing the benefits of
promoting their app or spurring sign-ups versus the user experience, the interstitials often win out.
However, with Google's new focus on the mobile user experience, it may be time to reconsider the
use of disruptive interstitials. Read my full column on the subject on Marketing Land.
Some opinions expressed in this article may be those of a guest author and not necessarily Search
Engine Land. Staff authors are listed here.
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About The Author
Mark Munroe recently founded SEORadar.com, a new company focused on helping sites avoid and
solve technical SEO disasters. Mark has spent the prior 12 years deeply involved with SEO focused
on large, technically complex sites such as Wine.com, Usedcars.com, EverydayHealth and most
recently as the Director of SEO for Trulia.
(Some images used under license from Shutterstock.com.)
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