Stripe’s Krithika Muthukumar discusses how to make even the minutiae of product launches as engaging and easy to understand for your users as actually using the product itself.

1. Krithika Muthukumar
Product Marketing
Effective launches

4. Code Iterate Beta Ship

5. Excitement! Adoption! ??? Profit!

6. Code Iterate Beta Ship

13. Business value of delight
Personalization
Creating connections

14. Business value of delight
Personalization
Creating connections

15. Potential
Core

16. Potential
Surprise
Core

20. “I never have used a Stripe
product…nor will I have any
need to in the near future but I
will always click a new product
announcement from them.”

21. Business value of delight
Personalization
Creating connections

22. Business value of delight
Personalization → Target ○ Anticipate
Creating connections

23. Business value of delight
Personalization → Target ○ Anticipate
Creating connections

25. 68% open rate
10% clickthrough rate

26. 0
2500
5000
7500
10000
All Targeted
20 186

27. Business value of delight
Personalization → Target ○ Anticipate
Creating connections

31. Hello {{firstname}}

32. 80% open rate
22 replies
2 job apps

33. Business value of delight
Personalization → Target ○ Anticipate
Creating connections

37. $1384 donated

40. Why are you launching?
Beta test your marketing
Build marketing into launch

41. Why are you launching?
Beta test your marketing
Build marketing into launch

42. Why are you launching?
Beta test your marketing
Build marketing into launch

43. Code Iterate Beta Ship

44. Code
Iterate Beta Ship
Marketing

45. @krithix