Hundreds of apps are released in a year and some are lucky enough to land themselves in the new apps section. This position gives them the opportunity to attract and gain attention of millions of app buyers all around the world. But is the initial push towards appearing on the app store launch screen enough to ensure that the app is a success?

1. Five ways to
get
top ratings for
your apps

2. Build a good app
The first and foremost way to ensure that the app gets
top ratings is to ensure that it is a really good mobile
app.
In layman’s terms a good app needs to be:
● built for a reason other than just pure marketing,
but adds value to the consumers using it.
● has simple-to-use UI and UX, which makes it an
instant hit with the users
● is bug free and has been thoroughly tested
before releasing into the market

3. Understand your users
Understanding your users is very essential to
ensure that the mobile app gets best rating
possible.
• Understand the difference between Enterprise
and Consumer app requirements.
• Understand user requirements and make it
simple to use.
• Make apps fun, instead of “Unable to connect”
use something like “Are you sure you have the
wifi on?”

4. Spread the word
Building an app and releasing it into the market
is not enough to ensure that the app gets the
best rating and download numbers.
• 100’s of Apps released daily, only few get
noticed or featured.
• Generate a lot of buzz to let tech bloggers,
other developers and users to look forward to
download the app when it is available.
• More buzz generated means app store
reviewers could possibly hear about your app
and feature it.

5. Listen to your customers
We live in an age when a complaint is a few taps
away on a digital keyboard, it could be the app
store reviews or social media sites like twitter.
• Keep an eye on what your users are saying on
app store and everywhere online.
• Take feedback constructively and reply to users
to let them know you care.
• It is ok to say NO to some requests which do
not fit into your app’s vision and strategy.

6. Update regularly
Another way to ensure that users always give you
the best rating and reviews is to ensure that you
update your app regularly.
• Competitors will always launch apps which can do
better than yours, so keep updating and adding
features to stay relevant for the users.
• Updating allows you to add features which you
could not add in the initial release.
• Users who notice regular updates use it for longer
period as well as provide better reviews.

7. Thanks for viewing our presentation, we hope you have enjoyed
the tips to get top ratings for your apps.
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Ray Clarke
With over 20 years in the design industry, Ray ensures our products are easy to use,
look the part, and are fit for purpose for their end users. Originally trained as an
industrial designer and has worked in the production of physical and digital products
internationally for many well known brands and licenses.