2. BackgroundBackground
Pooja Ganeriwala is the founder of Shanessa
Initiated in December 2005, its projects mainly revolve around
the all-round development of lesser privileged children
Completely voluntary body initiated by an informal group of
students
3. BackgroundBackground
Has 20 volunteers (all students) in the age group of 16 yrs to
25 yrs
Teaching Centre is at Laxminarayan Temple, Santacruz (W).
Activity Centre at Andheri (E)
Currently 30 lesser-privileged kids are being taken care
4. MissionMission
We are here to make a difference, to reach out and show that we
care & love, in whatever little capacity we can…
…We're here…
…not just to make resolutions, IMPLEMENT them!…
…not just to talk, ACT!...
…not just to hear, LISTEN !...
…not just to exist, LIVE !...
…We're here to bring smiles
5. VisionVision
To spread love and joy among lesser-privileged children by
empowering them with skills and knowledge in a way that will
enable them to become independent in future, lead a good life
and become respectable citizens by following the values of
compassion and commitment
6. ProductProduct
Providing them with informal education
Conducting regular medical check-ups and taking care of their
nutritional requirements.
Referring them to the concerned NGO’s in special cases like
HIV-infection, mentally/physically challenged, orphan
7. ProductProduct
Arranging for educational visits and fun picnics, celebrating
festivals and organizing events
Running workshops for developing skills in making cards,
bags, calendars, photo frames, showpieces, bangles etc.
Assigning mentor’s to individual/small groups
8. PricePrice
Volunteers can give time and energy for 7 to 8 hours on
holidays and 1 to 2 hours on weekdays
5 volunteers to handle the administrative responsibilities
50% of the remaining volunteers will focus on their
educational and skill developmental activities
9. PricePrice
The remaining 50% volunteers will focus on the marketing
factor like generation of funds and sponsorship for other
essential requirements
In addition, each month a workshop, picnic, fun activity will be
conducted
10. PlacePlace
Schools/colleges for their infrastructure (St. Anthony’s Boys
High School , SNDT University, St. Charles Girls’ High School
Podar High School, which and other nearby areas)
Parks, grounds, places of worship in that area for conducting
workshops, picnics and other activities
11. PromotionPromotion
Invite Celebrities, Politicians as Chief Guests for the various
cultural functions and events
Approach local Politicians, Corporate Officers, Celebrities for
voluntary monetary help
Performing plays, group songs/dances in school/college
functions/festivals, places of worship
12. PromotionPromotion
Selling cards, bags, calendars, photo frames, showpieces,
bangles etc to generate funds and awareness
Associate with other NGO's & organizations to increase
awareness of social issues
Media coverage and editorials for events (mass and local)
13. PromotionPromotion
Stalls in schools and colleges for monetary and voluntary
favors
Internet and word of mouth awareness by the volunteers, their
families/friends
Donation boxes in shops, PCO’s and public places
14. Loss by not MarketingLoss by not Marketing
Potential donors, sponsors
Expansion, long term growth & brand building
Widespread acceptance and more awareness about the
cause and organization
15. Thank YouThank You
if you have the knowledge
let others light a candle by it
www.shanessa.co.in
