20 Proven Tactics to Increase Video Engagement & Conversion

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Presentation deck at Video Experience Day during Uberflip's Content Experience (ConEx) 2019 event in Toronto, August 20, 2019

Business

@heinzmarketing
20 Proven Tactics to Increase Your
Video Engagement & Conversion
Matt Heinz
Founder & President, Heinz Marketing Inc

@heinzmarketing
Housekeeping
• The deck is yours
• Freebies if you want them:
• Our email marketing hacks
• Our content marketing hacks
• Our latest research with Vidyard on “practice vs preach”
• Bring me a business card or mail me at matt@heinzmarketing.com
• Also, bacon…

@heinzmarketing
I am serious about the bacon

@heinzmarketing
The elephant in the room…

@heinzmarketing
Tactics Carrot Top Style

@heinzmarketing
1. Shorter videos, buyer use cases

@heinzmarketing
6. Talking points vs scripts

@heinzmarketing
7. Can I “get it” on mute?

@heinzmarketing
8. Monologue vs “show” production

@heinzmarketing
9. A video creative brief

@heinzmarketing
10. The 3x3 research method
• Up to three things
• Up to three minutes

@heinzmarketing
11. Video apprehension amnesty day

@heinzmarketing
12. Quick Questions (h/t @allen)

@heinzmarketing
13. Public domain video snippets

@heinzmarketing
17. Remote video interview tech kit

@heinzmarketing
18. Faster is not always better

@heinzmarketing
19. Custom digital backgrounds

@heinzmarketing
20. Start a swipe file (or community, or Slack
channel, or email string, or….)

@heinzmarketing
What’s missing?!
(hint: this is interactive content time!)

@heinzmarketing
Housekeeping Reminder
• The deck is yours
• Freebies if you want them:
• Our email marketing hacks
• Our content marketing hacks
• Our latest research with Vidyard on personalization & video performance
• Bring me a business card or mail me at matt@heinzmarketing.com
• Also, bacon…

@heinzmarketing
Thank you!
Matt Heinz
President, Heinz Marketing
@heinzmarketing
matt@heinzmarketing.com

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20 Proven Tactics to Increase Video Engagement & Conversion

1. @heinzmarketing 20 Proven Tactics to Increase Your Video Engagement & Conversion Matt Heinz Founder & President, Heinz Marketing Inc

2. @heinzmarketing Housekeeping • The deck is yours • Freebies if you want them: • Our email marketing hacks • Our content marketing hacks • Our latest research with Vidyard on “practice vs preach” • Bring me a business card or mail me at matt@heinzmarketing.com • Also, bacon…

3. @heinzmarketing I am serious about the bacon

4. @heinzmarketing The elephant in the room…

5. @heinzmarketing Tactics Carrot Top Style

6. @heinzmarketing 1. Shorter videos, buyer use cases

7. @heinzmarketing 1. Shorter videos, buyer use cases

8. @heinzmarketing 2. Relevant props

9. @heinzmarketing 3. Irrelevant props

10. @heinzmarketing 4. Lighting

11. @heinzmarketing 4. Lighting

12. @heinzmarketing 5. Exec involvement

13. @heinzmarketing 6. Talking points vs scripts

14. @heinzmarketing 7. Can I “get it” on mute?

15. @heinzmarketing 8. Monologue vs “show” production

16. @heinzmarketing 9. A video creative brief

17. @heinzmarketing 10. The 3x3 research method • Up to three things • Up to three minutes

18. @heinzmarketing 11. Video apprehension amnesty day

19. @heinzmarketing 12. Quick Questions (h/t @allen)

20. @heinzmarketing 13. Public domain video snippets

21. @heinzmarketing 14. Easter eggs

22. @heinzmarketing 15. Smaller audiences

23. @heinzmarketing 16. Celebrities

24. @heinzmarketing 17. Remote video interview tech kit

25. @heinzmarketing 18. Faster is not always better

26. @heinzmarketing 19. Custom digital backgrounds

27. @heinzmarketing 20. Start a swipe file (or community, or Slack channel, or email string, or….)

28. @heinzmarketing What’s missing?! (hint: this is interactive content time!)

29. @heinzmarketing Housekeeping Reminder • The deck is yours • Freebies if you want them: • Our email marketing hacks • Our content marketing hacks • Our latest research with Vidyard on personalization & video performance • Bring me a business card or mail me at matt@heinzmarketing.com • Also, bacon…

30. @heinzmarketing

31. @heinzmarketing Questions?

32. @heinzmarketing Thank you! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com

Editor's Notes

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