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@TwitterHandle • #CMWorld@ HeinzMarketing • 50 Essential Content Marketing Hacks (Content Marketing World)


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@TwitterHandle • #CMWorld@ HeinzMarketing • #CMWorld
A widening gap between investment & ROI
According to CEB:
• 45% of B2B marketing budgets go to content
• 84% of marketers expect to increase content spend
• Only 45% of marketers think content marketing is
• 66% of marketers can’t connect content metrics &
business metrics

Published in: Business
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