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@HeinzMarketing • #CMWorld Getting sales 50 Essential Content Marketing Hacks (Content Marketing World)

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@HeinzMarketing • #CMWorld
Getting sales to use your content
1. How does it help them make money?
2. Get sales leadership to buy-in first
3. Show examples of how it works
4. Teach, train, launch, reinforce, measure &
celebrate
5. Create systems that make it easy

Published in: Business
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