This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education. I showcased some examples of using technology and the Internet in my marketing lectures.

1. #DIGITALEDUCATION
Presentation by:
@heleenmills

2. • Reasoning.
• Case: Social Media.
• Case: Blogging.

3. MILLENNIALS.

4. WIRED.
HYPER-TASK.

6. SINGLE COMMUNICATION STREAM
CAUSES…

7. DISENGAGED STUDENTS

8. DISENGAGED STUDENTS

10. IF YOU CAN’T FIGHT
THE CELLPHONE,
WORK WITH THE
CELLPHONE.

11. DIGITAL MEDIA AIDS
COMMUNICATION &
ENGAGEMENT

12. DIGITAL
QUOTIENT

13. GRADUATE
ATTRIBUTES

14. PREPARE OUR
STUDENTS FOR A
HIGHLY TECH
ORIENTATED SOCIETY.

15. 7 June 2012
19%
52%
5%
23%
Brand Manager Internet PR Research
SOUTH AFRICAN JOB MARKET

16. SO, WHAT ABOUT
FACEBOOK?

17. PRIVATE
PERSONAL SPACE
NOT SEARCHABLE

18. TWITTER.

19. My lunch looks SO divine! #yum

20. Stuck in traffic on a Friday.

21. TWITTER
THE MOST WIDELY USED
EDUCATIONAL TECHNOLOGY TODAY.

22. #

23. PUBLIC
WORLD WIDE
SEARCHABLE
ONLINE CV

24. TEXTBOOK THEORY
BECOMES RELEVANT IN A
GLOBAL PERSPECTIVE.
THEORY STARTS TO LIVE.

32. #marketing214
#marketing244

33. MATIES
MARKETING 244
BLOG

36. BLOG TRAFFIC

37. BLOG TRAFFIC
Most views per day: 11,179
Total views in 2 months: 102,568
Total comments in 2 months:1,094

40. BLOG ENTRY TRAFFIC
1st place: 16,000 + views
2nd place: 13,000 + views
3rd place: 8,000 + views

41. “REFERRERS”
• FACEBOOK: 29 000+ views
• REDDIT, TWITTER, STUMBLEUPON,
GOOGLE+, PINTEREST

45. The dogmas of the quiet past are inadequate
to the stormy present.
The occasion is piled high with difficulty, and
we must rise with the occasion.
As our case is new, so we must think anew
and act anew.
We must disenthrall ourselves and then we
shall save our country.
Abraham Lincoln,
Dec 1862

46. ANY QUESTIONS?
@heleenmills
hmills@sun.ac.za

47. #jointheconversation