A presentation about how lawyers, law firms and individuals can use twitter for learning, sharing, networking and marketing. This was a presentation to Knowledge Network West, the networking and knowledge-sharing group in Bristol UK.

1. Twitter for
Knowledge teams
and
lawyers
Hélène Russell
©TheKnowledgeBusiness

2. Who am I? Who are you?
Hélène
Russell
The
Knowledge
Business
Author
Knowledge
Network
West
Exec-MBA
Solicitor
non-
practising
Follow me @heleneadby
Hashtag for today #KNW

3. What will I cover?
• Why invest the time?
• Possible strategic goals
• What to say & common worries
• Making it manageable
• Who to follow
• Case studies

4. Why invest time on Twitter?
2012
•554,750,000 active users
•58m unique tweets a day
•9,100 tweets per second
•1m accounts added everyday
•Average age 37

5. Strategic Goals
• Firm
• Brand awareness & driving traffic
• Engagement - clients, leads, employees &
suppliers
• Monitor your brand
• Leverage content for marketing
• Individuals
• Learning & current awareness
• Thought leadership
• Networking

6. What to say?
• Be human
• Be social
• Give value

7. Overcoming common worries
• Use your real-world rules
•Be ethical & professional
•Follow firm/Law Society guidance
•Be kind, fair, honest, transparent

8. Make it manageable
• tools
•Hootsuite
•tweetdeck
• scheduling
• hashtags, tweetups, chats
• lists & favourites
• autoresponders
• systems – delicious, favourites etc
• trending topics

9. Who to follow?
• What is your objective?
• Find friends, who to follow, categories
• #ff – follow Friday
• Lists

10. Be strategic
• Focus on why
• Diarise
• Measurement / note successes

11. Case studies
For details of the case studies, please
contact @heleneadby

12. Discussion
For details of the discussion questions,
please contact @heleneadby

13. For training for your law firm or
KM team in social media,
contact Helene on
helene.russell@theknowledgebusiness.co.uk
Group training or desk-based
individual training available.
www.theknowledgebusiness.co.uk

14. Follow me @heleneadby
Follow the group #KNW