Driving social change with digital inclusion: Why & How (June 2013)
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Driving social inclusion through digital inclusion. Some stats about why this is relevant and some ideas of how to do it. Contains the single simple solution to digital exclusion.
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Driving social change with digital inclusion: Why & How (June 2013)
- 1. Section Divider: Heading intro here. Delivering social inclusion through digital inclusion Helen Milner Chief Executive, Online Centres Foundation 5 June 2013
- 2. Why care about digital inclusion? • Social Justice – Equality, improving lives – Attainment for children, employment, saving money (individuals), social isolation • Economic Growth – Welfare Reform moving online – Digital by default & Supporting channel shift – Helping people be more employable – Building new and better digital businesses
- 3. UK online centres users lives – before and after 0% 20% 40% 60% 80% 100% I do not feel concerned about my levels of qualifications, training or skills n=75 I do not feel concerned about my work position n=51 I do not feel concerned about my health n=75 I felt part of my local community I communicated as much as I would have liked with my family I communicated as much as I would like to with friends "Yes" Before "Yes" After “Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health Comparison before and after using the internet
- 4. Who is excluded • 18% of adults have never been online (ONS) • 21% are not regular internet users (BBC), meaning that 1 in 5 do not use the internet. Of those: • 71% are in social group C2DE • 51% aged over 65 • 50% have no qualifications 2012 data
- 5. Interested in the Nevers and the Littles Nevers – Never been on the web Littles – People who use it infrequently or for limited uses
- 6. Age & number of activities Ofcom Internet use and attitudes 2012
- 7. Socio-economic group & activities Data source: Ofcom Internet use & attitudes 2012 19% 35% 50 %47% 34% Ofcom Internet use and attitudes 2012
- 8. Local community organisations Leadership, products, services & support from OCF 1 million people learning 1m people learning & getting online * UK online centres: April 2010 – July 2012
- 9. Increasing participation: Who is getting supported in UK online centres? User survey results January 2013 Socially Excluded 83% Receiving any benefits 57% Unemployed 47% Educated below level 2 50% Household income <£9,999 28% Disabled 29% Aged 65+ 16% Black, Asian & Minority Ethnic Groups 16%
- 10. What do they now do? Progression survey results January 2013 Any positive outcomes 96% Progression to employment/employment activities 65% Voluntary work 11% Move from unemployed to employed 8% Did further learning 50% Did more hobbies 46% Used Government websites 73% Feel more confident going online 93% Overall satisfaction with support given 99%
- 11. Key social outcomes • Happier • More confident • More skilled • More connected to family, friends, and local community • Help people to find work • Help people who are in poor health • Help people who are homeless • Help people to help others
- 12. Clive: Employment • Clive was made redundant at 56. He has now found work • One unemployed person costs the government £8,000 a year • 8% of 1m UK online centres helped got a job = 80,000 people • 80,000 people @ £8,000 each = £640m a year £640m a year
- 13. Roger: Homelessness • Roger was homeless for ten years and is now working and helping others • 2% of UK online centres’ users are homeless = 20,000 of the 1m • Homelessness costs Government £26,000 a year • If all 20,000 moved to homed = £520m in a year £520m a year
- 14. Norah: Health • Since getting online 78 year old Norah has lost weight and her diabetes has much improved • By getting online and reducing her symptoms, Norah alone will be saving the NHS at least £5,000 a year for the rest of her life • If just 1% of UK diabetes sufferers were similar to Norah, saving = £145m a year • Norah has also improved to her arthritis and high blood pressure • …. and can now play the ukulele£145m a year
- 15. Cheryl: Volunteering • Cheryl had been out of work for 15 years and she began learning at her local UK online centre • Since then, she has supported hundreds of people to do more online • Volunteering provides a value of £18 billion to the UK economy each year, each volunteer provides a value of £1,100 • 25,000 volunteers in the UK online centres network who contribute £27.5m a year £27.5m a year
- 16. Need action in all of these areas
- 17. National products and support + Hyperlocal action Top down national programme, integrated products & support Bottom up community action and innovation Digital & Social impact on people’s lives
- 18. 5000 hyper-local UK online centres and access points Centre search and free phone number search www.ukonlinecentres.com/centresearch or 0800 77 1234
- 19. No such thing as a typical centre. All centres do something else (and support digital skills). Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, et al
- 20. Networks within the network • OCF provides tailored support for local centres who specialise on helping certain groups of people who have specific needs. Four specialist networks: – Into Work (to help unemployed people) – Disabled People’s network – Older People’s network – Carer’s Network (to support people caring for others) • Community Capacity Builders are local hubs that OCF helps to develop the digital inclusion support activity of other local organisations – both to engage hard-to-reach people
- 21. Free online courses for digital inclusion, financial inclusion and employability - www.learnmyway.com Optimised for mobile learning
- 23. Also supporting the capability and capacity of community organisations www.communityhowto.com
- 24. BUT, it’s all about a shared goal and dialogue • Centres do not pay OCF to be part of the network • We (the centres and OCF) have a common vision and a common goal to reduce digital exclusion • The thing the centres value the most is ‘feeling part of a network’ • We talk to centres on the telephone every day, reaching around over 300 every week • It’s about behaviour change not about technology
- 25. We do know how to tackle digital inclusion: it’s all about people Getting the people who need support to the people who want to support them
- 26. Please get in touch helen@ukonlinecentres.com @helenmilner on twitter www.ukonlinecentres.com www.learnmyway.com www.communityhowto.com
Editor's Notes
- 1m people get online430,000 shift at least one contact with Gov from f2f or phone to online (43%)1.634m contacts shifted/mth(3.8 average per person per month)£156,864,800 saved in a year based on £8 saved per contact shifted
- Clive was made redundant at 56 and says that without the support of his UK online centre, he would have been long term unemployed. He has now found work. “If it wasn’t for the UK online centre taking the time and trouble to sit with me and help me gain the skills I needed, I’m sure I’d still be unemployed today” One unemployed person costs the government £8,000 a year (Bristol University, 2009) Between April 2010 and March 2012, UK online centres supported 80,000 new people into work. 8% of the 1m said they had got a job as a result of going online 80,000 x £8,000 = these people would save the government £640 million per year http://www.ukonlinecentres.com/media-centre/case-studies/item/1646-a-get-online-week-story-cornwall-man-changes-his-life-after-redundancy-and-is-now-helping-others-do-the-same.html
- Roger Hamilton was homeless when he returned to the UK from Jamaica. He didn’t have the skills he needed to get back into work - and into housing - until he found a local centre that could support him. Luckily, Roger is now working - and supporting others to improve their lives at homelessness charity St Mungo’s. But without the support he received, he would have cost the government £26,000 for each year he was homeless. Roger also helps others to improve their skills, meaning they can get into work and into housing. The annual cost to Government of a person being homeless is £26,000(Business in the Community) Homelessness is a complicated issue, but Roger is just one person, but there are tens of thousands of people who are estimated to be homeless at any one time. 2% of the learners the UK online centres network supports are homeless = 20,000 out of the 1m people supported by UK online centres between 2010 and 2012
- Since getting online at her local UK online centre, 78 year old Norah has lost so much weight using the online forum for the Dukan diet that her diabetes as much improved. In fact, her symptoms have improved so much she is waiting to be assessed to see if she will still need medication. The average person with diabetes costs the NHS £5,000 a year. (Diabetes UK) By getting online and reducing her symptoms, Norah alone will be saving the NHS £5,000 a year for the rest of her life. There are 2.9 million diabetes sufferers in the UK.If just 1% of UK diabetes sufferers saw improvements similar to Norah’s, the NHS would save £145,000,000 a year. Norah also has seen dramatic improvements to her arthritis and high blood pressure. http://www.ukonlinecentres.com/media-centre/case-studies/item/1476-south-yorkshire-widow-finds-the-support-to-change-her-life-online.htmlSee Norah talking about her journey on YouTube: http://bit.ly/TxFKPz
- Cheryl had been out of work for 15 years caring for her husband when she began learning at her local UK online centre. Once she began to feel confident, she decided she wanted to give something back - and so started volunteering, supporting other learners to improve their skills. Since then, she has supported hundreds of people just like her to do more online. Volunteering provides a value of £18 billion to the economy each year, and with 17.1 million people volunteering formally, the means each volunteer provides a value of c£1100. (Volunteering England and NCVO) There are 50,000 volunteers in the UK online centres network who contribute £55m to the UK economy just by giving their time to support others improve their skills and do more online. http://www.ukonlinecentres.com/media-centre/case-studies/item/1221-volunteering-helps-cheryl-find-her-confidence-and-a-new-lease-of-life.html
- Two linked but different approaches. I will now describe a number of precedent studies (across the practice and other sectors) that have measured the impact of a variety of approaches to delivering digital inclusion. These precedents highlight another key issue, that impact is measured in different ways and with differing robustness. Therefore currently, it is sometimes difficult to share the ‘lessons learnt’ and scale impact across different sectors and issues.
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