A roundup of the tools and resources you need to scale your business and grow a customer-first company.

1. 121
Customer Acquisition
TOOLS, BLOGS, AND
GUIDES
For Entrepreneurs

2. There’s one phrase all early-stage
startups hear on repeat:
Customer Acquisition

3. Unfortunately, it’s easy to waste
money on the wrong channels.

4. Unfortunately, it’s easy to waste
money on the wrong channels.
(especially when you can be outspent by the big
guys)

5. With more time and talent than money to
spend, acquiring new customers means
investing in inbound marketing to pull
your customers in.

6. To guide your strategy, we collected
127 tools, articles, and guides across
seven customer acquisition channels.

7. CONTENT
MARKETING

8. Content marketing
is among the top chosen
channels for cash-poor
startups. Here are all the
tools, blogs, and lessons
to know about.

9. Content Marketing Tools

10. Content Marketing Blogs
Copyblogger
Velocity
Partners
HubSpot
Marketing
Blog
Content
Strategist
Content
Marketing
Institute

11. Content Marketing Guides
The 25 Principles that Power the Help Scout Blog
Rand Fishkin’s Methods for Increasing Blog Traffic
How to Create a Content Marketing Strategy
Priceonomic’s Content Handbook
Hiten Shah’s Content Marketing Playbook

12. Startups Need to Rise Above Crappy Content Deluge
75 Inspiration Content Marketing Examples
Building a B2C2B Content Strategy

13. SEO

14. The great part about
creating content is that all
of those shares & links will
help you rank in search
engines, great place for
potential customers to
organically find you.

15. SEO Tools
Keywords
Open Site Explorer

16. Content Marketing Blogs
AJ
Kohn
MOZ
Blog
Ross
Hudgens
Bill
Slawski
Brian
Dean

17. SEO Guides
Google’s SEO Start Guide
Beginner’s Guide to SEO
The Advanced Guide to SEO
The Periodic Table Of SEO Ranking Factors
SEO Copywriting Guide

18. Search Engine Ranking Factors Guide
Simplifying SEO Guide
Perfecting On-Page Optimization
An SEO-Driven Approach To Content Marketing

19. EMAIL
MARKETING

20. Do you know what smart
entrepreneurs do with
the traffic they receive
from inbound marketing
content and SEO? They
build an email list.

21. Email Marketing Tools

22. Email Marketing Blogs
AWeber Litmus Mailchimp
Marketing
Sherpa
Constant
Contact

23. Email Marketing Guides
The Email Marketing Essentials
List Building for Blogs: Only Guide You’ll Ever Need
50 Awesome Posts on Email Marketing
The Ultimate List of Email Marketing Statistics
Use Email to Figure Out What People Want to Buy

24. COPYWRITIN
G

25. Choosing the right words
is an important part of how
your business sells online,
so invest a little time in
learning about powerful
wordsmithing.

26. Copywriting Tools
Typography
Calculator
ZenWriter IA Writer

27. Copywriting Blogs
CopyHackers
Men
With
Pens
Copyblogger
Business
Casual
Copywriting
Breaking
Copy

28. Copywriting Blogs
CopyHackers
Men
With
Pens
Copyblogger
Business
Casual
Copywriting
Breaking
Copy
Speaking of blogs, did you know we
have one ripe with more content?
Click here to start reading >>

29. Copywriting Guides
How to Write Magnetic Headlines
The Copywriter’s Handbook
Complete List of Copywriting Formulas
Your World Before Our Product
7 Scientifically-Backed Copywriting Tips

30. 10 Ways to Write DAMN Good Copy
Burning Down Your Old Landing Page
10 Smart People Talk Copywriting for Conversions

31. CRO

32. When your website starts
getting traffic, do something
with it! Optimizing certain
elements of your site can help
increase leads & sales with
the traffic that you already
have.

33. Conversion Rate Optimization Tools
VISUAL WEB
OPTIMIZER

34. Conversion Rate Optimization Blogs
Conversion
XL
Conversion
Rate
Experts
Unbounce
Which
Test Won?
KISSmetrics

35. CRO Guides
The Conversion Rate Optimization Rulebook
50 Awesome Posts on Conversion Rate Optimization
29 Case Studies on CRO
7 Usability Mistakes that Will Kill Your Sales
Which Color is Best for Conversions?

36. 16 Fresh Pieces of Conversion Advice
How To Become A Customer Acquisition Expert
7 Pricing Mistakes that Can Seriously Stifle Sales

37. SOCIAL
MEDIA

38. There is a lot of ongoing
hype surrounding social
media marketing. Social
media isn’t all that useful
on its own … but it’s the
gasoline that fires & spreads
your online content.

39. Social Media Marketing Tools

40. Social Media Marketing Blogs
Sprout
Social
Social
Media
Examiner
SocialFresh
Social
Media
Explorer
Buffer App

41. Social Media Marketing Guides
A Comprehensive List of Social Media Demographics
Don’t Be a Social Media Cheater
40 Tips on Being a Genuine Social Media Rockstar
The Marketer’s Guide to LinkedIn
The Marketer’s Guide to Facebook

42. 30 Tips For Publishing Perfect Social Media Posts
The Marketer’s Guide to Twitter

43. ANALYTIC
S

44. Building an online business
without analytics is like
driving with your eyes closed.
If you don’t know what’s
working (or what’s not!),
where people are visiting,
and how your pages are
performing, then you’re
headed toward failure.

45. Analytics Tools

46. Analytics Blogs
Analytics
Talk
Annie
Cushing
KISSmetrics
Avinash
Kaushik
CrazyEgg

47. Analytics Guides
50 Resources for Making the Most of Google Analytics
Why You Should Throw Away These Vanity Metrics
The Ultimate Guide to Google Webmaster Tools
Advanced Google Analytics Tips & Tricks
How to Find Your Most Valuable Pages

48. Got 15 Minutes? Run These Reports
9 Metrics Your Startup Should Be Tracking

49. You now have 121 tools,
blogs, and lessons in
your toolbox. Now it’s
time to start building.

50. Let us help!
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grow a customer-first
company.
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