Pricing Strategy
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The presentation is about Pricing Strategy. An important concept in Marketing, it is a tool which is used for deciding what the price of the product should be and what are the factors that influnce the price of the product, etc.
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Pricing Strategy
Editor's Notes
- This is an example of the ‘Cash Flow’ price objective. Critical Thinking Question : What is Amart trying to do with this ad? Do you think it would attract a great deal of interest? Why? Answer : Amart is trying to attract potential customers within a defined and short period of time, to clear stock and increase cash flow. Yes – it is likely that the low price per pair, coupled with the offer of 2 pairs for $80, will be highly attractive to buyers who are flexible in their purchase preferences (i.e.. not brand-loyal to competitive runners) and have funds to spend immediately. It should induce many to bring forward their purchase intentions.