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التسويق الإلكترونى

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التسويق الالتكرونى

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التسويق الإلكترونى

  1. 1. -----Digital Economy Electronic commerce Information Technology Electronic commerce Enter-net-commerce E-commerce I-commerce Ebusiness
  2. 2. Internet Based Marketing External marketing Internal Marketing Interactive Marketing Mass service
  3. 3. G2G G2B G2C B2G B2B B2C B2G C2B C2C G2G G2B G2C
  4. 4. B2G B2B B2C B2G C2B C2C B2B B2C P(Product,Price,Place,Promotion Product
  5. 5. Place
  6. 6. Promotion Java Gif Gif
  7. 7. Pricing
  8. 8. --------------------- –----------------------------------------
  9. 9. www.dell.com Dell --–--ebay www.ebay.com    Shop bots
  10. 10. E- Infra-structure publicly accessible Access --
  11. 11. websites HTML (Hyper Text Markup word wide web(www Language Talent shop hots Cat room Hyper links Commercial Protection Protocols IETF -
  12. 12. - HTTP (Hypertext Transfer Protocol - First Virtual Holdings Net Cash - Net bill - Carnegie SSL (Secure Socket Layers - Coupons Net Cash SSL (Protocol Netscape,IBM,GTE,SAIC Secure Electronic SET SET E-mail Host Domain Names www.c4arab.com./url IP Address url www www c4arab root domain com -
  13. 13. org,net,mil,gov,edu,com domain name server friendly@scs-net.org scs-net org E-mail friendly - server proxy.scs.net browser - Internet Explorer, Mozilla Firefox, Safari, Opera, and Netscape -
  14. 14. - --------
  15. 15. ISP)Internet Service Providers Portals Links -
  16. 16. - - -
  17. 17. uaemail.com -- - - eBusiness Public Key Infrastructure (PKI Third Party Secure
  18. 18. - -
  19. 19. Click Wrap Contract --
  20. 20. Certificates Encrypted e-business Certification Authority Authentication Digital Signature Global Sign verisingn
  21. 21. Mass promotion Online
  22. 22. E-money
  23. 23. E-market SET SSL Internet-banking Credit Card transaction over the Net Bill Electronic ----------------------Cyber Cash inc internet SET Virtual Smart card)SC Bank Wallet
  24. 24. - - chip
  25. 25. -- -  BHS BHS      Smart card Online
  26. 26. Offline --– -
  27. 27. -
  28. 28. - www.ebilco.ae www.ebil/ebi/index www.ebil/meb/index.html www.bankgsm.com www.nbd.co.ae " target="_blank">www.nbd.co.ae www.unb.co.ae www.audi.com.lb www.nbk.com www.creditibanais.com.lb www.netcommerce.com.lb www.bibank.com www.mashreqbank.com www.qatarbank.com.lb -
  29. 29. --- e-business e-banking e-com
  30. 30. --- - -
  31. 31. -- - Denial of service DNS -
  32. 32. --- SNIFFER SNIFFER -
  33. 33. IP IP SPOOFING
  34. 34. PIN Server SET SSL SSL WORM
  35. 35. ---------
  36. 36. -
  37. 37. - - - - R&D)Recherche et developpement -
  38. 38. Portals Links - - Infra-structure ISDN GSM DSL Fiber Optic -
  39. 39. - - - -
  40. 40. - --
  41. 41. -
  42. 42. - portals Links -
  43. 43. - - - www Virtual Reality ISO 9046 TC-8 ASMO449 AIDMO www EDI FACT EDI
  44. 44. HTML Expert Systems Networking Links - AIDMO Term net TC5 TC8 ISO info term - - - -
  45. 45. - - -

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