SlideShare a Scribd company logo
1 of 49
Projectsformba.blogspot.com




               MINOR PROJECT REPORT

            ON: BAJAJ VS. HERO HONDA




                 Department of Business Administration

                     Maharaja Surajmal Institute



Submitted By:                                   Submitted To:


BBA(Banking & Insurance)
Semester III
Roll No:




Projectsformba.blogspot.com                                     1
Projectsformba.blogspot.com



                              CERTIFICATE

This is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fide
project carried out by ……………………, BBA(B&I) student, Maharaja Surajmal Institute
(GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and the
project work has not formed the basis for the award previously for any degree, diploma
or any other similarities.




Date:                                                               Signature
                                                                 (Project Guide)




Projectsformba.blogspot.com                                                    2
Projectsformba.blogspot.com




                            ACKNOWLEDGEMENT


The research on “Comparative Study between Bajaj and Hero Honda” has been given
to me as part of the curriculum in Bachelors Business Administration (banking &
insurance)
I have tried my best to present this information as clearly as possible using basic terms
that I hope will be comprehended by the widest spectrum of researchers, analysts and
students for further studies.
I have completed this study under the able guidance and supervision of Prof. I will be
failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance
and knowledge. I have received from them towards fruitful and timely completion of this
work.
Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/indirect support during the entire course of this project.




Projectsformba.blogspot.com                                                                 3
Projectsformba.blogspot.com


                                   Table of contents


CHAPTER            CHAPTER NAME
NO.

Chapter 1          Introduction
                   1.1 Objectives
                   1.2 Research Methodology
                   1.3 Limitations



Chapter 2          Corporate Overview
                   2.1 Company’s History
                   2.2 Profile
                   2.3 Key Persons
                   2.4 Timeline Of Releases
                   2.5 Marketing Strategies
                   2.6 SWOT Analysis

Chapter 3          Analysis and Interpretation

Chapter 4          Conclusions and Recommendation

                   Bibliography

                   Questionnaire




     Projectsformba.blogspot.com                       4
Projectsformba.blogspot.com




Projectsformba.blogspot.com   5
Projectsformba.blogspot.com




                                CHAPTER 1


                           INTRODUCTION




                              INTRODUCTION

This project is an attempt to give draw out a comparison between Bajaj Auto Ltd & Hero
Honda.
It aims to know perception of consumers regarding bikes, & factors influencing their
choice.


It throws light on the following:-


Projectsformba.blogspot.com                                                         6
Projectsformba.blogspot.com



   1. In 1st Chapter you will find the Objectives, Research Methodology and
       Limitations of the study.


   2. In 2nd chapter you will find an overview of          the company profile, history,
       marketing strategies , & SWOT analysis of Bajaj & Hero Honda.




   3. In 3rd Chapter you will find analysis & interpretations on the project report.


   4. In 4th Chapter you will find conclusion and suggestion on the project.


   5. In the end you will find the various sources I referred for gathering information.




                              OUR OBJECTIVES


1. To know the market share of Bajaj & Hero Honda.


2. To know the perception of customers regarding bikes.


3. To determine the customers satisfaction regarding bikes.




Projectsformba.blogspot.com                                                                7
Projectsformba.blogspot.com


4. To determine the factors influencing the choice of customers regarding bikes.




                        RESEARCH METHODOLOGY

 It is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major




Projectsformba.blogspot.com                                                           8
Projectsformba.blogspot.com


emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.


DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the first
hand data, which are selected a fresh and thus happen to be original in character. Primary
Data was crucial to know various customers and past consumer views about bikes and to
calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which already
have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.


RESEARCH APPROACH
The research approach was used survey method which is a widely used method for data
collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.


SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in New
Delhi & Ncr. These were 20 respondents.




DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.


SCOPE



Projectsformba.blogspot.com                                                             9
Projectsformba.blogspot.com


My project was based on the Comparative Study of Bajaj Vs Hero Honda and data
was taken in New Delhi & Ncr only.




                 LIMITATIONS OF RESEARCH STUDY




   1. Research work was carried out in Delhi & Ncr only the finding may not be
      applicable to the other parts of the country because of social and cultural
      differences.



Projectsformba.blogspot.com                                                         10
Projectsformba.blogspot.com



   2. The sample was collected using connivance-sampling techniques. As such result
      may not give an exact representation of the population.


   3. Shortage of time is also reason for incomprehensiveness.


   4. The views of the people are biased therefore it doesn’t reflect true picture.




                                  CHAPTER 2

Projectsformba.blogspot.com                                                           11
Projectsformba.blogspot.com




                      COMPANY PROFILE




                         HISTORY OF BAJAJ




Projectsformba.blogspot.com                 12
Projectsformba.blogspot.com




                               COMPANY HISTORY


The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spanning automobiles (two-wheelers and three-
wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.


The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two-
and three- wheeler manufacturer and the Bajaj brand is well-known across several
countries in Latin America, Africa, Middle East, South and South East Asia.


Projectsformba.blogspot.com                                                               13
Projectsformba.blogspot.com



Founded in 1926, at the height of India's movement for independence from the British,
the group has an illustrious history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group today, are often traced
back to its birth during those days of relentless devotion to a common cause. Jamnalal
Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In
fact, Gandhiji had adopted him as his son. This close relationship and his deep
involvement in the independence movement did not leave Jamnalal Bajaj with much time
to spend on his newly launched business venture.


His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was
close to Gandhiji and it was only after Independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities.


The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965.
Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up
from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has
expanded from one to and the brand has found a global market. He is one of India's most
distinguished business leaders and internationally respected for his business acumen and
entrepreneurial spirit.




                                   PROFILE


Founder                         Jamnalal Bajaj
Year of Establishment           1926
Industry                        Automotive - Two & Three Wheelers
Business Group                  The Bajaj Group
Listings & its codes            BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence                        Distribution     network      covers     50       countries.


Projectsformba.blogspot.com                                                                14
Projectsformba.blogspot.com


                              Dominant presence in Sri Lanka, Bangladesh, Columbia,
                              Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture                 Kawasaki Heavy Industries of Japan
Registered & Head Office      Akurdi
                              Pune - 411035
                              India
                              Tel.: +(91)-(20)-27472851
                              Fax: +(91)-(20)-27473398
Works                            •   Akurdi, Pune 411035
                                 •   Bajaj Nagar, Waluj Aurangabad 431136

                                 •   Chakan Industrial Area, Chakan, Pune 411501
E-mail                        rahulbajaj@bajajauto.co.in
Website                       www.bajajauto.com




                                 KEY PERSONS



Board of Directors
Rahul Bajaj                    Chairman
Madhur Bajaj                   Vice Chairman & Whole-Time Director
Rajiv Bajaj                    Managing Director
Sanjiv Bajaj                   Executive Director



Projectsformba.blogspot.com                                                        15
Projectsformba.blogspot.com


D.S. Mehta                     Whole-Time Director
Kantikumar R. Podar            Director
Shekhar Bajaj                  Director
D.J. Balaji Rao                Director
J.N. Godrej                    Director
S.H. Khan                      Director
Mrs. Suman Kirloskar           Director
Naresh Chandra                 Director
Nanoo Pamnani                  Director
Manish Kejriwal                Director
P Murari                       Director
Niraj Bajaj                    Director

Committees of the Board
Audit Committee
S.H. Khan                      Chairman
D.J. Balaji Rao
J.N. Godrej
Naresh Chandra
Nanoo Pamnani




             TIMELINE OF RELEASES & ACHIEVMENTS



2009
April          Bajaj Pulsar 150 & 180 upgrade launched
January        Bajaj XCD 135 DTS-Si launched


2008
September      Bajaj Platina 125 DTS-Si launched
August         XCD 125 DTS-Si is largest selling 125cc motorcycle
July           Bajaj Discover 135 DTS-i Upgrade Launched.
June           Pulsar 220 bags IMOTY award



Projectsformba.blogspot.com                                         16
Projectsformba.blogspot.com



2007
December       RE GDi autorickshaw launched
September      XCD 125 DTS-Si launched
August         DTS-Si engine launched
July           Revamping of Organisational structure
June           Pulsar 220 DTS-Fi launched
April          Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand
February       200 cc Pulsar DTS-i launched
January        Bajaj Kristal DTS-i launched


2006
April          Bajaj Platina launched


2005
December       Bajaj Discover launched
June           Bajaj Avenger DTS-i launched
February       Bajaj Wave DTS-i launched


2004
October        Bajaj Discover DTS-i launched
August         New Bajaj Chetak 4 stroke with Wonder Gear launched
May            Bajaj CT100 Launched
January        Bajaj unveils new brand identity, dons new symbol, logo and brandline


2003
October        Pulsar DTS-i is launched.
October        107,115 Motorcycles sold in a month.
July           Bajaj Wind 125,The World Bike, is launched in India.
February       Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive
               motorcycle segment.


2001
November       Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.
January        The Eliminator is launched.


2000           The Bajaj Saffire is introduced.


1999           Caliber motorcycle notches up 100,000 sales in record time of 12
               months.


1998           Production commences at Chakan plant.
June 7th       Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th      Legend, India's first four-stroke scooter rolls out of Akurdi.
October        Spirit launched.


1997           The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are
               introduced.



Projectsformba.blogspot.com                                                                    17
Projectsformba.blogspot.com



1995
November 29    Bajaj Auto is 50.
               Agreements signed with Kubota of Japan for the development of
               diesel engines for three-wheelers and with Tokyo R&D for ungeared
               Scooter and moped development.
               The Bajaj Super Excel is introduced while Bajaj celebrates its ten
               millionth vehicle.
               One million vehicles were produced and sold in this financial year.


1994           The Bajaj Classic is introduced.


1991           The Kawasaki Bajaj 4S Champion is introduced.


1990           The Bajaj Sunny is introduced.


1986           The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are
               introduced.
               500,000 vehicles produced and sold in a single financial year.


1985
November 5     The Waluj plant inaugurated by the erstwhile President of India,
               Shri Giani Zail Singh.
               Production commences at Waluj, Aurangabad in a record time
               of 16 months.
1984
January 19     Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981           The Bajaj M-50 is introduced.
1977           The Rear Engine Autorickshaw is introduced.
               Bajaj Auto achieves production and sales of 100,000 vehicles in
               a single financial year.


1976           The Bajaj Super is introduced.


1975           BAL & Maharashtra Scooters Ltd. joint venture.


1972           The Bajaj Chetak is introduced.


1971           The three-wheeler goods carrier is introduced.


1970           Bajaj Auto rolls out its 100,000th vehicle.


1960           Bajaj Auto becomes a public limited company. Bhoomi Poojan of
               Akurdi Plant.


1959           Bajaj Auto obtains licence from the Government of India to
               manufacture two- and three-wheelers.




Projectsformba.blogspot.com                                                          18
Projectsformba.blogspot.com


1948             Sales in India commence by importing two- and three-wheelers.


1945
November 29      Bajaj Auto comes into existence as M/s Bachraj Trading
                 Corporation Private Limited.




                           MARKETING STRATEGIES

The focus of BAL off late has been on providing the best of the class models at
competitive prices. Most of the Bajaj models come loaded with the latest features within
the price band acceptable by the market. BAL has been the pioneer in stretching
competition into providing latest features in the price segment by updating the low price
bikes with the latest features like disk-brakes, anti-skid technology and dual suspension,
etc.

BAL adopted different marketing strategies for different models, few of them are
discussed below: -


Projectsformba.blogspot.com                                                              19
Projectsformba.blogspot.com


CALIBER - The focus for the Caliber 115 was youth. And though Bajaj made the bike
look bigger and feel more powerful than its predecessor (characteristics that will attract
the average, 25-plus, executive segment bike buyer). Going by the initial market
response, the campaign was clearly a hit in the 5-10 years age bracket. So, the teaser
campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a
trendy motorcycle for the college-goers and the 25 plus executives both at the same time.

PULSAR - Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in
150 cc plus segment. The campaign beared innovative punch line of "Definitely Male"
positioning Pulsar to be a masculine-looking model with an appeal to the performance
sensitive customers. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the
Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes
range in on road prices from around Rs. 62,500 to Rs. 90,500. The Pulsar DTS Fi is the
first bike in the Indian market to have both front and rear disc brakes.

DISCOVER - The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj
Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging
from Rs. 46,000 to Rs. 55000. The Bajaj Discover 135 cc is easy to control, easy on the
pocket, and a good choice between a 125 cc and 150 cc motorbike.




PLATINA : It is the leader in mileage & looks in the 100 cc class. The Bajaj Platina is
resplendent in Platinum silver colour and shiny chrome graphics enhanced by a
contrasting matt black silencer and graphite-tinted engine.The bike has a plush ride
without sacrificing handling. It has an upright riding posture inline with other commuter
bikesCurrently there are two variants of Platina available with engine capacities of 100
and 125 cc. The 100 cc Platina was launched in April 2006 at an ex-showroom price of
Rs 36,000 and crossed sales of 500,000 units within eight months of its launchedPlatina
125 DTS-Si was introduced in September 2008 with sales of more than 30,000 units per
month




Projectsformba.blogspot.com                                                                  20
Projectsformba.blogspot.com


AVENGER - Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high
stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat,
special backrest besides 180cc powerful engine. It is targeted at the upper middle-class
bike lovers. The Avenger now has a single variant, the Bajaj Avenger priced at around
Rs. 70,000.




                               SWOT ANALYSIS

Let's analyze the position of Bajaj in the current market set-up, evaluating its strengths,
weaknesses, threats and opportunities available.


Projectsformba.blogspot.com                                                                   21
Projectsformba.blogspot.com

STRENGTHS :


S Highly experienced management.

S Product design and development capabilities.

S Extensive R & D focus.

S Widespread distribution network.

S High performance products across all categories.

S High export to domestic sales ratio.

S Great financial support network (For financing the automobile)

S High economies of scale.

S High economies of scope.

WEAKNESS :


W Hasn't employed the excess cash for long.

W Still has no established brand to match Hero Honda's Splendor in commuter segment.

W Not a global player in spite of huge volumes.

W Not a globally recognizable brand (unlike the JV partner Kawasaki)




THREATS :


T The competition catches-up any new innovation in no time.



Projectsformba.blogspot.com                                                       22
Projectsformba.blogspot.com


P Threat of cheap imported motorcycles from China.

P Margins getting squeezed from both the directions (Price as well as Cost)

OPPORTUNITIES :


O Double-digit growth in two-wheeler market.

O Untapped market above 180 cc in motorcycles.

O More maturity and movement towards higher-end motorcycles.

O The growing gearless trendy scooters and scooterette market.

O Growing world demand for entry-level motorcycles especially in emerging markets.




Projectsformba.blogspot.com                                                          23
Projectsformba.blogspot.com


                              HISTORY OF
                              HERO HONDA




                              COMPANY HISTORY

“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components


Projectsformba.blogspot.com                                                          24
Projectsformba.blogspot.com


had originally started in the 1940’s and turned into the world’s largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The
Munjals roll their own steel, make free wheel bicycle critical components and have
diversified into different ventures like product design. The Hero Group philosophy is:
“To provide excellent transportation to the common man at easily affordable prices and
to provide total satisfaction in all its spheres of activity”. The Hero group vision is to
build long lasting relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of the Group.

Hero Honda is a joint venture that began in 1984 between the Hero group of India and
Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized
vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero
Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are in Dharuhera
and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low
powered but very fuel efficient.

Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing
16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in the world by sales for
Its Splendor model.




                               COMPANY PROFILE




Projectsformba.blogspot.com                                                            25
Projectsformba.blogspot.com


Hero Honda Motorcycle Ltd.




Type           Public company BSE:HEROHONDA M
Founded        January 19, 1984 in Gurgaon, Haryana, India
Headquarters     Haryana, India
                 Om Prakash Munjal, Founder


                   Mr.    Brijmohan    Lall   Munjal,      Chairman
Key people         Mr.    Toshiaki   Nakagawa,   Joint     Managing
               Director


                  Mr. Pawan Munjal, Managing Director
Industry       Automotive
Products       Motorcycles, Scooters
Revenue         U$ 2.8 billion
Website        http://www.herohonda.com/site/home/home.asp




                                KEY PERSONS



No. Name of the Directors              Designation
1   Mr. Brijmohan Lall Munjal          Chairman & Whole-time Director
2   Mr. Pawan Munjal                   Managing Director
3   Mr. Toshiaki Nakagawa              Jt. Managing Director
4   Mr. Takao Eguchi                   Whole-time Director



Projectsformba.blogspot.com                                             26
Projectsformba.blogspot.com


5    Mr. Satyanand Munjal            Non-executive Director
6    Mr. Om Prakash Munjal           Non-executive Director
7    Mr. Tatsuhiro Oyama             Non-executive Director
8    Mr. Masahiro Takedagawa         Non-executive Director
9    Mr. Narinder Nath Vohra         Non-executive & Independent Director
10   Mr. Pradeep Dinodia             Non-executive & Independent Director
11   Gen.(Retd.) Ved Prakash Malik   Non-executive & Independent Director
12   Mr. Analjit Singh               Non-executive & Independent Director
13   Dr. Pritam Singh                Non-executive & Independent Director
14   Ms. Shobhana Bhartia            Non-executive & Independent Director
15   Dr. Vijay Laxman Kelkar         Non-executive & Independent Director




          TIMELINE OF RELEASES & ACHIEVMENTS




Projectsformba.blogspot.com                                                 27
Projectsformba.blogspot.com




                           MARKETING STRATEGIES

Hero Honda globally known of being the most fuel-efficient and the largest CBZ selling
Indian motorcycle company. This is a relationship so harmonious that Hero Honda has
managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The
company is committed to provide the customer with excellence. A rich background of
producing high value products at reasonable prices led the world's largest manufacturer
of motorcycles to collaborate with the world's largest bicycle manufacturer

CD DAWN :

Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city
conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility.
New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs.
37,000.

SPLENDOR NXG :
The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable.
Stunning looks, economic performance, and a multitude of features backed by Hero
Honda's reliable support network, makes this a good choice for the city commuter. The
Hero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000.
Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several
improvements over the old splendor. Hero Honda Super Splendor is not a bike to race
with, but one you can depend on to get you to your destination and back in the city safely
and economically.

PASSION PLUS :
Hero Honda Passion Plus is a bike meant for the executive city commuter. This improved
version of the Hero Honda Passion comes with several improvements over its earlier



Projectsformba.blogspot.com                                                                28
Projectsformba.blogspot.com


versions and gives an easy ride and easy handling. New bikes have showroom prices of
around Rs. 42,700.




CBZ EXTREME :


Expected to capture the top position in the premium segment with this bike. Price for two
variants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Both
the variants comes with alloy wheel and disc brakes as standard fitment.

Alloy wheels, speedo console, split rear grab rail and bikini fairing all add to the
muscular styling giving it a big bike feel. launched in early. Was the first sports oriented
4-stroke bike. Sporting an original Honda 156.8 cc engine, it made good 12.8PS of power
which was sufficient enough to propel it to 110[120 on Speedo] km/h. The styling of the
bike was a scaled version of the famous Honda CB series. Sufficient mid-range torque
ensured a 0–60 km/h (0-37 mph) in just 5 seconds.

KARIZMA ( R, ZMR) :


The Hero Honda Karizma is the flagship motorcycle of Hero Honda.It was launched in
May 2003 and was replaced by a cosmetic upgrade Karizma R .The bike has been
prominently associated with the reality show MTV Roadies. It currently retails at Rs
82,502. The bike addresses to those who have a passion for speed and styling and head-
turning looks. Karizma sports an all aluminum, undersquare engine (bore 65.5 mm and
stroke 66.2 mm) running a compression ratio of 9:1.The top speed is around 120 km/h
and the 0-60 km/h is achieved around 3.8 seconds. The Karizma is reported to have an



Projectsformba.blogspot.com                                                                29
Projectsformba.blogspot.com


overall fuel economy of 38 km/l (90 mpg or 2.4 l/100 km), with a best of 50 km/l (120
mpg) and a worst of 28 km/l (66 mpg). Hero Honda has launched the revamped version
of its performance motorcycle, the Karizma ZMR. Introduced at a price of
91,000.showroom Delhi. To compete with Bajaj Pulsar 220.


                                SWOT ANALYSIS


STRENGTHS :


    Huge brand equity/reputation among customers.

    Research and development- due to joint venture with Japanese giant – HONDA.

    Models/products in almost every bike segment.

    Healthy growth in profits.

    Ability to understand customer needs & wants.

    Its after sales service.

    Maintenance cost is low.



WEAKNESSES :


    Low cash reserves due to massive dividend payouts

    Virtual absence in the highly lucrative bike segments

    Imports >31% of its spare parts requirements

    Slow to react to market changes- Slow innovation- late entrants into the 125cc
     segment

    Too much dependence on few models.



OPPORTUNITIES :



Projectsformba.blogspot.com                                                             30
Projectsformba.blogspot.com



    125cc bike segment - This segment is yet to pick pace

    Exports market is yet to be properly exploited. HHML
     can still make it




    Ads appealing to youth can do wonders for the
     company

    Cruiser bike segment is unexplored by HHML.

      Discounts & loans offered lead to great demand.



THREATS :



    All major bike makers in the world are lining up for India.

    The growth in two-wheeler market is slowing down.

    Absence in 150cc could harm the growth plans of HHML as future lies in the
     150cc and 125cc markets.

    Low cash reserves.

    HHML is losing a foothold in the exports market which is now dominated by
     Bajaj .




Projectsformba.blogspot.com                                                       31
Projectsformba.blogspot.com




                              CHAPTER 3

             ANALYSIS & INTERPRETAION




Projectsformba.blogspot.com               32
Projectsformba.blogspot.com




        FACTORS INFLUENCING SALES OF TWO WHEELERS


FEATURES : It plays major role in sale on any bikes. Today people are more attracted
towards the features of bikes and are ready to spend huge amount of money on buying a
handset having huge numbers of features.
E.g. Hero Honda karizma


PRICE : Price also plays a major role. Companies need to place their products in such a
way that it can differentiate itself from others by its price. If price of bike is kept low and
more features are provided to customers than company can create market for itself.


AVAILABILITY : Products need to be available easily. Customers don’t like to travel
much to buy bikes. They prefer to get their bikes from nearest showrooms so in order to
be market leader companies should make sure that there products are easily available to
customers.


AFTER SALES SERVICE : Companies should make sure that they provide good after
sale service to their customers and there problems are rectified as soon as possible. The
turnaround time should be very less that customers don’t have to wait too long for their
problems so to be solved.


QUALITY : The quality of products should be very good. Today’s customers want value
for money if that is not provided than company will find it difficult to position itself in
the market.


Projectsformba.blogspot.com                                                                   33
Projectsformba.blogspot.com




Projectsformba.blogspot.com   34
Projectsformba.blogspot.com




 Q1) Which bike do you have?

 Hero Honda             47
 Bajaj                  38
 Any other              15



                                        Hero honda
                                        Bajaj
                                        Any other




 Q2) Which Model do you Have?

 Hero Honda                              Bajaj
  Splender               21             CT 100               7
   Passion               13            Discover              12
   Karizma                7             Pulsar               11
  Any other               6            Any other             8
                   14
                   12
   No of Persons




                                                     Bajaj
                   10
                                                     CT 100
                   8
                                                     Discover
                   6
                                                     Pulsar
                   4
                                                     Any other
                   2
                   0
                              1
                         Model Nam e




Projectsformba.blogspot.com                                       35
Projectsformba.blogspot.com




 Q3) In which family Income level do you Fall?

 100000-200000                         22
 200000-300000                         45
 300000-400000                         23
 above 400000                          10

                   50
                   40                            100000-200000
   No of Persons




                   30                            200000-300000
                   20                            300000-400000
                   10                            above 400000

                   0
                              1
                        Income level



 Q4) For how long do you own a bike?

 0-1 year                         34
 1-2 year                         29
 2-3 year                         26
 above 3 year                     11




Projectsformba.blogspot.com                                      36
Projectsformba.blogspot.com




              40

              30
     No of                                      0-1 year
            20
    Persons                                     1-2 year
            10                                  2-3 year
               0                                above 3 year
                              1
                         No of years




 Q5) For what purpose do you use your Motor Bike?

                      Hero Honda        Bajaj
 Office Purpose            9              4
 Personal purpose         13             15
 Joy Purpose              19             16
 Other                     6              3




Projectsformba.blogspot.com                                    37
Projectsformba.blogspot.com




                   20

                   15
                                                          Hero Honda
   No of Persons



                   10
                                                          Bajaj
                   5

                   0
                         Office Personal  Joy     Other
                        Purpose purpose Purpose
                                      Purpose




 Q6) How do you come to know about this Motor Bike?

                             Hero Honda           Bajaj
 Newspaper                        4                2

 Television                      23                16

 Magazine                        2                 1

 Friends &
 Relative                        18                19




Projectsformba.blogspot.com                                            38
Projectsformba.blogspot.com




   No of Persons
                   25

                   20
                                                      New spaper
                   15                                 Television
                   10                                 Magzine
                                                      Friends & Relative
                   5

                   0
                        Hero Honda        Bajaj
                            Nam e of Com pany




 Q7) Does Advertisement Influence your decision
 in choosing a Motor Bike?

 Yes                                            87%
 No                                             5%
 Cant say                                       8%




                                                                           Yes
                                                                           No
                                                                           Cant say




 Q8) Do you have full knowledge about Bikes before
 buying?

                          Hero Honda                   Bajaj

 Yes                            25                       23

 No                             22                       15




Projectsformba.blogspot.com                                                           39
Projectsformba.blogspot.com




                    30
                    25
    No of persons


                    20
                                                            Yes
                    15
                                                            No
                    10
                    5
                    0
                         Hero Honda                 Bajaj
                                   Com pany Nam e




 Q9) Which Factor below Influence your decision?

                          Hero Honda        Bajaj

 Price                       72%            78%
 Mileage                     78%            64%
 Quality                     65%            48%
 Resale Value                40%            28%



Projectsformba.blogspot.com                                       40
Projectsformba.blogspot.com


 Status symbol                10%          7%




                    100%

                    80%                                   Price
    No of Persons




                                                          Mileage
                    60%
                                                          Quality
                    40%
                                                          Resale Value
                    20%                                   Status symbol

                     0%
                           Hero Honda           Bajaj
                                 Com pany Nam e




 Q10) How would you rate the following factors of Bikes
 with respect to different company?

                           Hero Honda           Bajaj

 Mileage                      74%               72%
 Price                        68%               65%
 Pick up                      70%               80%


Projectsformba.blogspot.com                                         41
Projectsformba.blogspot.com


 Maintenance                   58%                62%
 Look & Shape                  85%                80%
 Brand Image                   53%                55%




                   100%
                   80%                                     Mileage
   No of Persons




                   60%                                     Price
                   40%                                     Pick up
                   20%                                     Maintenance
                    0%                                     Look & Shape
                          Hero Honda      Bajaj            Brande Image
                               Company Name




 Q11) If new Bike with good features comes in, then would you
 like to change your bike?

                           Hero Honda              Bajaj

 Yes                           19                   21
 No                            17                   14
 Cant say                      11                    3



Projectsformba.blogspot.com                                               42
Projectsformba.blogspot.com




                   25

                   20

                   15                            Hero Honda
   No of Persons




                   10                            Bajaj

                   5

                   0
                        Yes    No     Cant say
                              Views




Projectsformba.blogspot.com                                   43
Projectsformba.blogspot.com




                                CHAPTER 4

       CONCLUSION & RECOMMENDATIONS




                                  CONCLUSION


1. Hero Honda is considered to be most fuel-efficient bike on Indian roads,& have better
   quality, higher resale as compared to Bajaj Bikes.


2. Bajaj Service & Spare parts are available throughout India in local markets also,&
   Bajaj bikes have comparatively low maintenance cost in contrast to hero Honda
   bikes.



Projectsformba.blogspot.com                                                          44
Projectsformba.blogspot.com



3. While buying a motorcycle, economy is the main consideration in form of
     maintenance cost, fuel efficiency.


4. Majority of the respondent had bought their motorcycle more than 3 years.


5. Market leader Hero Honda has lost more than 3 per cent of its market share in the
motorcycle segment to its nearest rival Bajaj Auto.


6. Bikes such as Bajaj Pulsar, Hero Honda Hunk,Karizma are purchased by young
generation 18 to 30 because they prefer stylish looks and rest of the models of Hero
Honda are purchased more by daily users who needs more average of bikes than looks.




                               RECOMMENDATIONS


1.          BAL should adopt a deliberate strategy of focusing on executive and premium
            segment motorcycles and three-wheelers, and is reducing its dependence on
            lower-end of motorcycles and scooters segment.
2.          Bajaj Auto Ltd needs to tap the export market more efficiently as there is a
            huge potential to make India as the world's two-wheelers production base. For
            this, it needs to look for joint ventures abroad.



Projectsformba.blogspot.com                                                           45
Projectsformba.blogspot.com



3.         Hero Honda should think about fuel efficiency in case of upper segment
           bikes.


4.         More service centers should be opened for Hero Honda Bikes.


5.         Maintenance cost and the availability of the spare parts should also be given
           due importance by Hero Honda.


6.         They Should also introduce some good finance/discount schemes for students.




                                BIBLIOGRAPHY




     1. www.herohonda.com

     2. www.google.com

     3. www.bajaj.com



Projectsformba.blogspot.com                                                          46
Projectsformba.blogspot.com



   4. www.twowheeler.com

   5. www.extrememachines.com

   6. www.wikepedia.com

   7. www.bikeindia.com

   8. www.overdive.com




                          QUESTIONNAIRE

NAME: - ………………………………………………

CONTACT NO ……………………………………….

AGE:-                         15-20   20-25

                              30-40   Above 40



Projectsformba.blogspot.com                      47
Projectsformba.blogspot.com

OCCUPATION:-                   Businessman               Employee

                               Student                  Other

Q1) Which Bike do you have?

           Hero Honda            Bajaj Bajaj             Any Other


Q2) Which Model do you have?

Hero Honda: -                  Splendor                     Passion

                               Karizma                      Other

Bajaj: -                       CT 100                        Discover

                               Pulsar                       Other

Q3) In which Family Income do you Fall?

                               100000-200000                200000-300000

                               300000-400000                Above 400000

Q4) For how long do you own a Bike?

                               0-1 year                     1-2 year

                               2-3 year                     above 3 years


Q5) For what purpose do you use your Motor Bike?

                               Office Purpose               Personal Purpose

                               Joy Purpose                  Other


Q6) How do you come to know about this Motor Bike?

                               Newspaper                       Television

                               Magazines                       Friends/Relatives

Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

                  Yes                           No                      Can’t say

Q8) Do you have full knowledge about Bikes before buying?



Projectsformba.blogspot.com                                                         48
Projectsformba.blogspot.com

                  Yes                          No

Q9) Which factor below influence your decision?


                  Price                       Mileage                 Quality

                  Resale Value         Status Symbol

Q10) How would you rate the following factors of bikes with respect to different companies?
                                               Hero Honda               Bajaj

                  Mileage

                  Price

                  Pick up

                  Maintenance

                  Look/Shape

                  Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

                  Yes                          No                      Can’t say

Q12) Any Suggestions for Company
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………

Date:                                                                           (Signature)




Projectsformba.blogspot.com                                                                   49

More Related Content

What's hot

A project report of international business enviornment on comparative study o...
A project report of international business enviornment on comparative study o...A project report of international business enviornment on comparative study o...
A project report of international business enviornment on comparative study o...Projects Kart
 
A project report on automobile industry
A project report on automobile industryA project report on automobile industry
A project report on automobile industryProjects Kart
 
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.Jamshed Khan
 
Sales and Marketing of BAJAJ auto Grand Project By Najeeb & Mushique
Sales and Marketing of BAJAJ auto  Grand Project By Najeeb & MushiqueSales and Marketing of BAJAJ auto  Grand Project By Najeeb & Mushique
Sales and Marketing of BAJAJ auto Grand Project By Najeeb & MushiqueNajeebhemat Malikzia
 
Project on financial statement analysis of hero moto corp ltd.
Project on financial statement analysis of hero moto corp ltd.Project on financial statement analysis of hero moto corp ltd.
Project on financial statement analysis of hero moto corp ltd.CHIRANJIBI BISOI
 
Bajaj Auto Financial Analysis
Bajaj Auto Financial AnalysisBajaj Auto Financial Analysis
Bajaj Auto Financial Analysisyush313
 
Bajaj project final
Bajaj project finalBajaj project final
Bajaj project finalShiv Kumar
 
AN IMMERSION STUDY REPORT ON BAJAJ AUTO LIMITED
AN IMMERSION STUDY REPORT ON  BAJAJ AUTO LIMITEDAN IMMERSION STUDY REPORT ON  BAJAJ AUTO LIMITED
AN IMMERSION STUDY REPORT ON BAJAJ AUTO LIMITEDshah kunal
 
A study on customer satisfaction towards honda activa
A study on customer satisfaction towards honda activaA study on customer satisfaction towards honda activa
A study on customer satisfaction towards honda activaHardik Ranpariya
 
A project report on consumer satisfaction level of bajaj bike project report
A project report on consumer satisfaction level of bajaj bike project reportA project report on consumer satisfaction level of bajaj bike project report
A project report on consumer satisfaction level of bajaj bike project reportBabasab Patil
 
Financial analysis of Hero Motorcorp'13 ppt
Financial analysis of Hero Motorcorp'13 pptFinancial analysis of Hero Motorcorp'13 ppt
Financial analysis of Hero Motorcorp'13 pptSakshi Garg
 

What's hot (20)

A project report of international business enviornment on comparative study o...
A project report of international business enviornment on comparative study o...A project report of international business enviornment on comparative study o...
A project report of international business enviornment on comparative study o...
 
Bajaj
BajajBajaj
Bajaj
 
A project report on automobile industry
A project report on automobile industryA project report on automobile industry
A project report on automobile industry
 
Bajaj vs yamaha
Bajaj vs yamahaBajaj vs yamaha
Bajaj vs yamaha
 
Bajaj
BajajBajaj
Bajaj
 
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.
Project on Comparative Analysis of Bajaj Auto & Hero MotoCorp.
 
PROJECT WORK ON TVS
PROJECT WORK ON TVSPROJECT WORK ON TVS
PROJECT WORK ON TVS
 
Sales and Marketing of BAJAJ auto Grand Project By Najeeb & Mushique
Sales and Marketing of BAJAJ auto  Grand Project By Najeeb & MushiqueSales and Marketing of BAJAJ auto  Grand Project By Najeeb & Mushique
Sales and Marketing of BAJAJ auto Grand Project By Najeeb & Mushique
 
Project on financial statement analysis of hero moto corp ltd.
Project on financial statement analysis of hero moto corp ltd.Project on financial statement analysis of hero moto corp ltd.
Project on financial statement analysis of hero moto corp ltd.
 
Bajaj Auto Financial Analysis
Bajaj Auto Financial AnalysisBajaj Auto Financial Analysis
Bajaj Auto Financial Analysis
 
A presentation on Hero MotoCorp
A presentation on Hero MotoCorpA presentation on Hero MotoCorp
A presentation on Hero MotoCorp
 
Bajaj Auto
Bajaj AutoBajaj Auto
Bajaj Auto
 
Bajaj auto
Bajaj autoBajaj auto
Bajaj auto
 
Bajaj
BajajBajaj
Bajaj
 
Bajaj project final
Bajaj project finalBajaj project final
Bajaj project final
 
Hero Moto Corp
Hero Moto CorpHero Moto Corp
Hero Moto Corp
 
AN IMMERSION STUDY REPORT ON BAJAJ AUTO LIMITED
AN IMMERSION STUDY REPORT ON  BAJAJ AUTO LIMITEDAN IMMERSION STUDY REPORT ON  BAJAJ AUTO LIMITED
AN IMMERSION STUDY REPORT ON BAJAJ AUTO LIMITED
 
A study on customer satisfaction towards honda activa
A study on customer satisfaction towards honda activaA study on customer satisfaction towards honda activa
A study on customer satisfaction towards honda activa
 
A project report on consumer satisfaction level of bajaj bike project report
A project report on consumer satisfaction level of bajaj bike project reportA project report on consumer satisfaction level of bajaj bike project report
A project report on consumer satisfaction level of bajaj bike project report
 
Financial analysis of Hero Motorcorp'13 ppt
Financial analysis of Hero Motorcorp'13 pptFinancial analysis of Hero Motorcorp'13 ppt
Financial analysis of Hero Motorcorp'13 ppt
 

Similar to A comparative analysis on bajaj vs hero honda

Summer training project for finance
Summer training project for financeSummer training project for finance
Summer training project for financejaiswal123456789
 
Summer intership project bajaj finserv
Summer intership project bajaj finservSummer intership project bajaj finserv
Summer intership project bajaj finservAmbiyaJagirdar
 
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)Jain Monika
 
MINOR PROJECT REPORT.docx
MINOR PROJECT REPORT.docxMINOR PROJECT REPORT.docx
MINOR PROJECT REPORT.docxrhythmpokhriyal
 
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdfDR BHADRAPPA HARALAYYA
 
Impact of Advertisements on Investors at HDFC Standard Life Insurance
Impact of Advertisements on Investors at HDFC Standard Life InsuranceImpact of Advertisements on Investors at HDFC Standard Life Insurance
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
 
0601073 perception mapping of competitors product in the mind of customers
0601073 perception mapping of competitors product in the mind of customers 0601073 perception mapping of competitors product in the mind of customers
0601073 perception mapping of competitors product in the mind of customers Supa Buoy
 
marketing strategies and consumer behaviour study for Mahindra Bolero
marketing strategies and consumer behaviour study for Mahindra Boleromarketing strategies and consumer behaviour study for Mahindra Bolero
marketing strategies and consumer behaviour study for Mahindra BoleroARBA khan
 
Tannu mrk mgt project (repaired)
Tannu mrk mgt project (repaired)Tannu mrk mgt project (repaired)
Tannu mrk mgt project (repaired)Swarnima Tiwari
 
Customer awareness and effectiveness @ hero honda project report
Customer awareness and effectiveness @ hero honda project reportCustomer awareness and effectiveness @ hero honda project report
Customer awareness and effectiveness @ hero honda project reportBabasab Patil
 
project report honda
project report hondaproject report honda
project report hondaBHOMA RAM
 
Consumer satisfaction level of bajaj bike project report
Consumer satisfaction level of bajaj bike project reportConsumer satisfaction level of bajaj bike project report
Consumer satisfaction level of bajaj bike project reportBabasab Patil
 
Capstone project_Pratim Roy PGDM_1838(1)
Capstone project_Pratim Roy PGDM_1838(1)Capstone project_Pratim Roy PGDM_1838(1)
Capstone project_Pratim Roy PGDM_1838(1)pratim roy
 

Similar to A comparative analysis on bajaj vs hero honda (20)

Shashank project
Shashank projectShashank project
Shashank project
 
Shashank project
Shashank projectShashank project
Shashank project
 
Summer training project for finance
Summer training project for financeSummer training project for finance
Summer training project for finance
 
Summer intership project bajaj finserv
Summer intership project bajaj finservSummer intership project bajaj finserv
Summer intership project bajaj finserv
 
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)
Sip final project (26 7-2014)dhru moto corp,bardoli(dipak patel)
 
MINOR PROJECT REPORT.docx
MINOR PROJECT REPORT.docxMINOR PROJECT REPORT.docx
MINOR PROJECT REPORT.docx
 
summer project part 1
summer project part 1summer project part 1
summer project part 1
 
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf
1703270 PAPER Study on Promotion Mix Strategy Towards Big Bazaar Bidar.pdf
 
Report_Minha.pdf
Report_Minha.pdfReport_Minha.pdf
Report_Minha.pdf
 
Impact of Advertisements on Investors at HDFC Standard Life Insurance
Impact of Advertisements on Investors at HDFC Standard Life InsuranceImpact of Advertisements on Investors at HDFC Standard Life Insurance
Impact of Advertisements on Investors at HDFC Standard Life Insurance
 
0601073 perception mapping of competitors product in the mind of customers
0601073 perception mapping of competitors product in the mind of customers 0601073 perception mapping of competitors product in the mind of customers
0601073 perception mapping of competitors product in the mind of customers
 
marketing strategies and consumer behaviour study for Mahindra Bolero
marketing strategies and consumer behaviour study for Mahindra Boleromarketing strategies and consumer behaviour study for Mahindra Bolero
marketing strategies and consumer behaviour study for Mahindra Bolero
 
Tannu mrk mgt project (repaired)
Tannu mrk mgt project (repaired)Tannu mrk mgt project (repaired)
Tannu mrk mgt project (repaired)
 
Customer awareness and effectiveness @ hero honda project report
Customer awareness and effectiveness @ hero honda project reportCustomer awareness and effectiveness @ hero honda project report
Customer awareness and effectiveness @ hero honda project report
 
project report honda
project report hondaproject report honda
project report honda
 
Consumer satisfaction level of bajaj bike project report
Consumer satisfaction level of bajaj bike project reportConsumer satisfaction level of bajaj bike project report
Consumer satisfaction level of bajaj bike project report
 
Project guidelines for mba
Project guidelines for mbaProject guidelines for mba
Project guidelines for mba
 
Capstone project_Pratim Roy PGDM_1838(1)
Capstone project_Pratim Roy PGDM_1838(1)Capstone project_Pratim Roy PGDM_1838(1)
Capstone project_Pratim Roy PGDM_1838(1)
 
Mkt337 agency report fcb bitopi
Mkt337 agency report fcb bitopiMkt337 agency report fcb bitopi
Mkt337 agency report fcb bitopi
 
B kash
B kashB kash
B kash
 

More from Projects Kart

Organization Study at Saldana Coffee
Organization Study at Saldana CoffeeOrganization Study at Saldana Coffee
Organization Study at Saldana CoffeeProjects Kart
 
Organization Study at Nirani Sugars
Organization Study at Nirani SugarsOrganization Study at Nirani Sugars
Organization Study at Nirani SugarsProjects Kart
 
Organization Study at Gem Sugars
Organization Study at Gem SugarsOrganization Study at Gem Sugars
Organization Study at Gem SugarsProjects Kart
 
Organization Study at Coffee Day
Organization Study at Coffee DayOrganization Study at Coffee Day
Organization Study at Coffee DayProjects Kart
 
A Study on Sugar Industry at Chamundeshwari Sugar
A Study on Sugar Industry at Chamundeshwari SugarA Study on Sugar Industry at Chamundeshwari Sugar
A Study on Sugar Industry at Chamundeshwari SugarProjects Kart
 
Study on Inventory Management at Reid & Taylor (India) Ltd
Study on Inventory Management at Reid & Taylor (India) LtdStudy on Inventory Management at Reid & Taylor (India) Ltd
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
 
Study on Working Capital Management at PNB
Study on Working Capital Management at PNBStudy on Working Capital Management at PNB
Study on Working Capital Management at PNBProjects Kart
 
Study on Mutual Fund is the Better Investment Plan
Study on Mutual Fund is the Better Investment PlanStudy on Mutual Fund is the Better Investment Plan
Study on Mutual Fund is the Better Investment PlanProjects Kart
 
Study on Store Environment and Merchandising Mix at Big Bazaar
Study on Store Environment and Merchandising Mix at Big BazaarStudy on Store Environment and Merchandising Mix at Big Bazaar
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
 
Initial Public Offers and Due Diligence
Initial Public Offers and Due DiligenceInitial Public Offers and Due Diligence
Initial Public Offers and Due DiligenceProjects Kart
 
Influence of ADR on Underlying Stock Prices
Influence of ADR on Underlying Stock PricesInfluence of ADR on Underlying Stock Prices
Influence of ADR on Underlying Stock PricesProjects Kart
 
Impact of ERP on Organizational Functions in Retail Sector
Impact of ERP on Organizational Functions in Retail SectorImpact of ERP on Organizational Functions in Retail Sector
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
 
The Impact of Creativity and Wow Factor in Advertising
The Impact of Creativity and Wow Factor in AdvertisingThe Impact of Creativity and Wow Factor in Advertising
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
 
Impact of Advertising on Customers in Tata Motors
Impact of Advertising on Customers in Tata MotorsImpact of Advertising on Customers in Tata Motors
Impact of Advertising on Customers in Tata MotorsProjects Kart
 
Recruitment and Selection at Aviva Life Insurance
Recruitment and Selection at Aviva Life InsuranceRecruitment and Selection at Aviva Life Insurance
Recruitment and Selection at Aviva Life InsuranceProjects Kart
 
Financial Freedom through Reverse Mortgage
Financial Freedom through Reverse MortgageFinancial Freedom through Reverse Mortgage
Financial Freedom through Reverse MortgageProjects Kart
 
Financial Analysis on Recession Period at M&M Tractors
Financial Analysis on Recession Period at M&M TractorsFinancial Analysis on Recession Period at M&M Tractors
Financial Analysis on Recession Period at M&M TractorsProjects Kart
 
Effective Supply Chain Management as a Strategic Advantage
Effective Supply Chain Management as a Strategic AdvantageEffective Supply Chain Management as a Strategic Advantage
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
 
Brand Awareness of Spencer's and Comparative Analysis with Big Bazaar
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarBrand Awareness of Spencer's and Comparative Analysis with Big Bazaar
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarProjects Kart
 
A Study on Employee Job Satisfaction at KMF
A Study on Employee Job Satisfaction at KMFA Study on Employee Job Satisfaction at KMF
A Study on Employee Job Satisfaction at KMFProjects Kart
 

More from Projects Kart (20)

Organization Study at Saldana Coffee
Organization Study at Saldana CoffeeOrganization Study at Saldana Coffee
Organization Study at Saldana Coffee
 
Organization Study at Nirani Sugars
Organization Study at Nirani SugarsOrganization Study at Nirani Sugars
Organization Study at Nirani Sugars
 
Organization Study at Gem Sugars
Organization Study at Gem SugarsOrganization Study at Gem Sugars
Organization Study at Gem Sugars
 
Organization Study at Coffee Day
Organization Study at Coffee DayOrganization Study at Coffee Day
Organization Study at Coffee Day
 
A Study on Sugar Industry at Chamundeshwari Sugar
A Study on Sugar Industry at Chamundeshwari SugarA Study on Sugar Industry at Chamundeshwari Sugar
A Study on Sugar Industry at Chamundeshwari Sugar
 
Study on Inventory Management at Reid & Taylor (India) Ltd
Study on Inventory Management at Reid & Taylor (India) LtdStudy on Inventory Management at Reid & Taylor (India) Ltd
Study on Inventory Management at Reid & Taylor (India) Ltd
 
Study on Working Capital Management at PNB
Study on Working Capital Management at PNBStudy on Working Capital Management at PNB
Study on Working Capital Management at PNB
 
Study on Mutual Fund is the Better Investment Plan
Study on Mutual Fund is the Better Investment PlanStudy on Mutual Fund is the Better Investment Plan
Study on Mutual Fund is the Better Investment Plan
 
Study on Store Environment and Merchandising Mix at Big Bazaar
Study on Store Environment and Merchandising Mix at Big BazaarStudy on Store Environment and Merchandising Mix at Big Bazaar
Study on Store Environment and Merchandising Mix at Big Bazaar
 
Initial Public Offers and Due Diligence
Initial Public Offers and Due DiligenceInitial Public Offers and Due Diligence
Initial Public Offers and Due Diligence
 
Influence of ADR on Underlying Stock Prices
Influence of ADR on Underlying Stock PricesInfluence of ADR on Underlying Stock Prices
Influence of ADR on Underlying Stock Prices
 
Impact of ERP on Organizational Functions in Retail Sector
Impact of ERP on Organizational Functions in Retail SectorImpact of ERP on Organizational Functions in Retail Sector
Impact of ERP on Organizational Functions in Retail Sector
 
The Impact of Creativity and Wow Factor in Advertising
The Impact of Creativity and Wow Factor in AdvertisingThe Impact of Creativity and Wow Factor in Advertising
The Impact of Creativity and Wow Factor in Advertising
 
Impact of Advertising on Customers in Tata Motors
Impact of Advertising on Customers in Tata MotorsImpact of Advertising on Customers in Tata Motors
Impact of Advertising on Customers in Tata Motors
 
Recruitment and Selection at Aviva Life Insurance
Recruitment and Selection at Aviva Life InsuranceRecruitment and Selection at Aviva Life Insurance
Recruitment and Selection at Aviva Life Insurance
 
Financial Freedom through Reverse Mortgage
Financial Freedom through Reverse MortgageFinancial Freedom through Reverse Mortgage
Financial Freedom through Reverse Mortgage
 
Financial Analysis on Recession Period at M&M Tractors
Financial Analysis on Recession Period at M&M TractorsFinancial Analysis on Recession Period at M&M Tractors
Financial Analysis on Recession Period at M&M Tractors
 
Effective Supply Chain Management as a Strategic Advantage
Effective Supply Chain Management as a Strategic AdvantageEffective Supply Chain Management as a Strategic Advantage
Effective Supply Chain Management as a Strategic Advantage
 
Brand Awareness of Spencer's and Comparative Analysis with Big Bazaar
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarBrand Awareness of Spencer's and Comparative Analysis with Big Bazaar
Brand Awareness of Spencer's and Comparative Analysis with Big Bazaar
 
A Study on Employee Job Satisfaction at KMF
A Study on Employee Job Satisfaction at KMFA Study on Employee Job Satisfaction at KMF
A Study on Employee Job Satisfaction at KMF
 

Recently uploaded

Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 

Recently uploaded (20)

Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 

A comparative analysis on bajaj vs hero honda

  • 1. Projectsformba.blogspot.com MINOR PROJECT REPORT ON: BAJAJ VS. HERO HONDA Department of Business Administration Maharaja Surajmal Institute Submitted By: Submitted To: BBA(Banking & Insurance) Semester III Roll No: Projectsformba.blogspot.com 1
  • 2. Projectsformba.blogspot.com CERTIFICATE This is to certify that the project work entitled BAJAJ Vs. HERO HONDA is a bona fide project carried out by ……………………, BBA(B&I) student, Maharaja Surajmal Institute (GGSIPU) in Delhi for the fulfillment of the requirements of the BBA program and the project work has not formed the basis for the award previously for any degree, diploma or any other similarities. Date: Signature (Project Guide) Projectsformba.blogspot.com 2
  • 3. Projectsformba.blogspot.com ACKNOWLEDGEMENT The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in Bachelors Business Administration (banking & insurance) I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Prof. I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. Projectsformba.blogspot.com 3
  • 4. Projectsformba.blogspot.com Table of contents CHAPTER CHAPTER NAME NO. Chapter 1 Introduction 1.1 Objectives 1.2 Research Methodology 1.3 Limitations Chapter 2 Corporate Overview 2.1 Company’s History 2.2 Profile 2.3 Key Persons 2.4 Timeline Of Releases 2.5 Marketing Strategies 2.6 SWOT Analysis Chapter 3 Analysis and Interpretation Chapter 4 Conclusions and Recommendation Bibliography Questionnaire Projectsformba.blogspot.com 4
  • 6. Projectsformba.blogspot.com CHAPTER 1 INTRODUCTION INTRODUCTION This project is an attempt to give draw out a comparison between Bajaj Auto Ltd & Hero Honda. It aims to know perception of consumers regarding bikes, & factors influencing their choice. It throws light on the following:- Projectsformba.blogspot.com 6
  • 7. Projectsformba.blogspot.com 1. In 1st Chapter you will find the Objectives, Research Methodology and Limitations of the study. 2. In 2nd chapter you will find an overview of the company profile, history, marketing strategies , & SWOT analysis of Bajaj & Hero Honda. 3. In 3rd Chapter you will find analysis & interpretations on the project report. 4. In 4th Chapter you will find conclusion and suggestion on the project. 5. In the end you will find the various sources I referred for gathering information. OUR OBJECTIVES 1. To know the market share of Bajaj & Hero Honda. 2. To know the perception of customers regarding bikes. 3. To determine the customers satisfaction regarding bikes. Projectsformba.blogspot.com 7
  • 8. Projectsformba.blogspot.com 4. To determine the factors influencing the choice of customers regarding bikes. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major Projectsformba.blogspot.com 8
  • 9. Projectsformba.blogspot.com emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in New Delhi & Ncr. These were 20 respondents. DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE Projectsformba.blogspot.com 9
  • 10. Projectsformba.blogspot.com My project was based on the Comparative Study of Bajaj Vs Hero Honda and data was taken in New Delhi & Ncr only. LIMITATIONS OF RESEARCH STUDY 1. Research work was carried out in Delhi & Ncr only the finding may not be applicable to the other parts of the country because of social and cultural differences. Projectsformba.blogspot.com 10
  • 11. Projectsformba.blogspot.com 2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. 3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesn’t reflect true picture. CHAPTER 2 Projectsformba.blogspot.com 11
  • 12. Projectsformba.blogspot.com COMPANY PROFILE HISTORY OF BAJAJ Projectsformba.blogspot.com 12
  • 13. Projectsformba.blogspot.com COMPANY HISTORY The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three- wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Projectsformba.blogspot.com 13
  • 14. Projectsformba.blogspot.com Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. PROFILE Founder Jamnalal Bajaj Year of Establishment 1926 Industry Automotive - Two & Three Wheelers Business Group The Bajaj Group Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO Presence Distribution network covers 50 countries. Projectsformba.blogspot.com 14
  • 15. Projectsformba.blogspot.com Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 Works • Akurdi, Pune 411035 • Bajaj Nagar, Waluj Aurangabad 431136 • Chakan Industrial Area, Chakan, Pune 411501 E-mail rahulbajaj@bajajauto.co.in Website www.bajajauto.com KEY PERSONS Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman & Whole-Time Director Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director Projectsformba.blogspot.com 15
  • 16. Projectsformba.blogspot.com D.S. Mehta Whole-Time Director Kantikumar R. Podar Director Shekhar Bajaj Director D.J. Balaji Rao Director J.N. Godrej Director S.H. Khan Director Mrs. Suman Kirloskar Director Naresh Chandra Director Nanoo Pamnani Director Manish Kejriwal Director P Murari Director Niraj Bajaj Director Committees of the Board Audit Committee S.H. Khan Chairman D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani TIMELINE OF RELEASES & ACHIEVMENTS 2009 April Bajaj Pulsar 150 & 180 upgrade launched January Bajaj XCD 135 DTS-Si launched 2008 September Bajaj Platina 125 DTS-Si launched August XCD 125 DTS-Si is largest selling 125cc motorcycle July Bajaj Discover 135 DTS-i Upgrade Launched. June Pulsar 220 bags IMOTY award Projectsformba.blogspot.com 16
  • 17. Projectsformba.blogspot.com 2007 December RE GDi autorickshaw launched September XCD 125 DTS-Si launched August DTS-Si engine launched July Revamping of Organisational structure June Pulsar 220 DTS-Fi launched April Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand February 200 cc Pulsar DTS-i launched January Bajaj Kristal DTS-i launched 2006 April Bajaj Platina launched 2005 December Bajaj Discover launched June Bajaj Avenger DTS-i launched February Bajaj Wave DTS-i launched 2004 October Bajaj Discover DTS-i launched August New Bajaj Chetak 4 stroke with Wonder Gear launched May Bajaj CT100 Launched January Bajaj unveils new brand identity, dons new symbol, logo and brandline 2003 October Pulsar DTS-i is launched. October 107,115 Motorcycles sold in a month. July Bajaj Wind 125,The World Bike, is launched in India. February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment. 2001 November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'. January The Eliminator is launched. 2000 The Bajaj Saffire is introduced. 1999 Caliber motorcycle notches up 100,000 sales in record time of 12 months. 1998 Production commences at Chakan plant. June 7th Kawasaki Bajaj Caliber rolls out of Waluj. July 25th Legend, India's first four-stroke scooter rolls out of Akurdi. October Spirit launched. 1997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced. Projectsformba.blogspot.com 17
  • 18. Projectsformba.blogspot.com 1995 November 29 Bajaj Auto is 50. Agreements signed with Kubota of Japan for the development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year. 1994 The Bajaj Classic is introduced. 1991 The Kawasaki Bajaj 4S Champion is introduced. 1990 The Bajaj Sunny is introduced. 1986 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced. 500,000 vehicles produced and sold in a single financial year. 1985 November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh. Production commences at Waluj, Aurangabad in a record time of 16 months. 1984 January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad. 1981 The Bajaj M-50 is introduced. 1977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971 The three-wheeler goods carrier is introduced. 1970 Bajaj Auto rolls out its 100,000th vehicle. 1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant. 1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers. Projectsformba.blogspot.com 18
  • 19. Projectsformba.blogspot.com 1948 Sales in India commence by importing two- and three-wheelers. 1945 November 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited. MARKETING STRATEGIES The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc. BAL adopted different marketing strategies for different models, few of them are discussed below: - Projectsformba.blogspot.com 19
  • 20. Projectsformba.blogspot.com CALIBER - The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel more powerful than its predecessor (characteristics that will attract the average, 25-plus, executive segment bike buyer). Going by the initial market response, the campaign was clearly a hit in the 5-10 years age bracket. So, the teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time. PULSAR - Pulsar was launched in direct competition to the Hero Honda's 'CBZ' model in 150 cc plus segment. The campaign beared innovative punch line of "Definitely Male" positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. Pulsar currently offers four varieties the Bajaj Pulsar 150 cc,the Bajaj Pulsar 180 cc,the Bajaj Pulsar 200 cc,and the Bajaj Pulsar 220cc. Bajaj Pulsar bikes range in on road prices from around Rs. 62,500 to Rs. 90,500. The Pulsar DTS Fi is the first bike in the Indian market to have both front and rear disc brakes. DISCOVER - The Bajaj Discover has two variants with 110 cc and 135cc engine. Bajaj Discover targets the middle class two wheeler consumers with Bajaj bike prices ranging from Rs. 46,000 to Rs. 55000. The Bajaj Discover 135 cc is easy to control, easy on the pocket, and a good choice between a 125 cc and 150 cc motorbike. PLATINA : It is the leader in mileage & looks in the 100 cc class. The Bajaj Platina is resplendent in Platinum silver colour and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite-tinted engine.The bike has a plush ride without sacrificing handling. It has an upright riding posture inline with other commuter bikesCurrently there are two variants of Platina available with engine capacities of 100 and 125 cc. The 100 cc Platina was launched in April 2006 at an ex-showroom price of Rs 36,000 and crossed sales of 500,000 units within eight months of its launchedPlatina 125 DTS-Si was introduced in September 2008 with sales of more than 30,000 units per month Projectsformba.blogspot.com 20
  • 21. Projectsformba.blogspot.com AVENGER - Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. It is targeted at the upper middle-class bike lovers. The Avenger now has a single variant, the Bajaj Avenger priced at around Rs. 70,000. SWOT ANALYSIS Let's analyze the position of Bajaj in the current market set-up, evaluating its strengths, weaknesses, threats and opportunities available. Projectsformba.blogspot.com 21
  • 22. Projectsformba.blogspot.com STRENGTHS : S Highly experienced management. S Product design and development capabilities. S Extensive R & D focus. S Widespread distribution network. S High performance products across all categories. S High export to domestic sales ratio. S Great financial support network (For financing the automobile) S High economies of scale. S High economies of scope. WEAKNESS : W Hasn't employed the excess cash for long. W Still has no established brand to match Hero Honda's Splendor in commuter segment. W Not a global player in spite of huge volumes. W Not a globally recognizable brand (unlike the JV partner Kawasaki) THREATS : T The competition catches-up any new innovation in no time. Projectsformba.blogspot.com 22
  • 23. Projectsformba.blogspot.com P Threat of cheap imported motorcycles from China. P Margins getting squeezed from both the directions (Price as well as Cost) OPPORTUNITIES : O Double-digit growth in two-wheeler market. O Untapped market above 180 cc in motorcycles. O More maturity and movement towards higher-end motorcycles. O The growing gearless trendy scooters and scooterette market. O Growing world demand for entry-level motorcycles especially in emerging markets. Projectsformba.blogspot.com 23
  • 24. Projectsformba.blogspot.com HISTORY OF HERO HONDA COMPANY HISTORY “Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components Projectsformba.blogspot.com 24
  • 25. Projectsformba.blogspot.com had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation, way of life and work culture of the Group. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world's largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. COMPANY PROFILE Projectsformba.blogspot.com 25
  • 26. Projectsformba.blogspot.com Hero Honda Motorcycle Ltd. Type Public company BSE:HEROHONDA M Founded January 19, 1984 in Gurgaon, Haryana, India Headquarters Haryana, India Om Prakash Munjal, Founder Mr. Brijmohan Lall Munjal, Chairman Key people Mr. Toshiaki Nakagawa, Joint Managing Director Mr. Pawan Munjal, Managing Director Industry Automotive Products Motorcycles, Scooters Revenue U$ 2.8 billion Website http://www.herohonda.com/site/home/home.asp KEY PERSONS No. Name of the Directors Designation 1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director 2 Mr. Pawan Munjal Managing Director 3 Mr. Toshiaki Nakagawa Jt. Managing Director 4 Mr. Takao Eguchi Whole-time Director Projectsformba.blogspot.com 26
  • 27. Projectsformba.blogspot.com 5 Mr. Satyanand Munjal Non-executive Director 6 Mr. Om Prakash Munjal Non-executive Director 7 Mr. Tatsuhiro Oyama Non-executive Director 8 Mr. Masahiro Takedagawa Non-executive Director 9 Mr. Narinder Nath Vohra Non-executive & Independent Director 10 Mr. Pradeep Dinodia Non-executive & Independent Director 11 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director 12 Mr. Analjit Singh Non-executive & Independent Director 13 Dr. Pritam Singh Non-executive & Independent Director 14 Ms. Shobhana Bhartia Non-executive & Independent Director 15 Dr. Vijay Laxman Kelkar Non-executive & Independent Director TIMELINE OF RELEASES & ACHIEVMENTS Projectsformba.blogspot.com 27
  • 28. Projectsformba.blogspot.com MARKETING STRATEGIES Hero Honda globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer CD DAWN : Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility. New bikes have showroom prices of around Rs. 32,000 and on-road prices of around Rs. 37,000. SPLENDOR NXG : The Hero Honda Splendor NXG is a new age bike in Hero Honda's 100 cc stable. Stunning looks, economic performance, and a multitude of features backed by Hero Honda's reliable support network, makes this a good choice for the city commuter. The Hero Honda Splendor NXG is now available at a showroom price of around Rs. 42,000. Hero Honda Splendor Plus is one of the largest selling bikes in India. It sports several improvements over the old splendor. Hero Honda Super Splendor is not a bike to race with, but one you can depend on to get you to your destination and back in the city safely and economically. PASSION PLUS : Hero Honda Passion Plus is a bike meant for the executive city commuter. This improved version of the Hero Honda Passion comes with several improvements over its earlier Projectsformba.blogspot.com 28
  • 29. Projectsformba.blogspot.com versions and gives an easy ride and easy handling. New bikes have showroom prices of around Rs. 42,700. CBZ EXTREME : Expected to capture the top position in the premium segment with this bike. Price for two variants of kick-start and self-start for CBZ X-treme is Rs 54,000 and Rs 56,000. Both the variants comes with alloy wheel and disc brakes as standard fitment. Alloy wheels, speedo console, split rear grab rail and bikini fairing all add to the muscular styling giving it a big bike feel. launched in early. Was the first sports oriented 4-stroke bike. Sporting an original Honda 156.8 cc engine, it made good 12.8PS of power which was sufficient enough to propel it to 110[120 on Speedo] km/h. The styling of the bike was a scaled version of the famous Honda CB series. Sufficient mid-range torque ensured a 0–60 km/h (0-37 mph) in just 5 seconds. KARIZMA ( R, ZMR) : The Hero Honda Karizma is the flagship motorcycle of Hero Honda.It was launched in May 2003 and was replaced by a cosmetic upgrade Karizma R .The bike has been prominently associated with the reality show MTV Roadies. It currently retails at Rs 82,502. The bike addresses to those who have a passion for speed and styling and head- turning looks. Karizma sports an all aluminum, undersquare engine (bore 65.5 mm and stroke 66.2 mm) running a compression ratio of 9:1.The top speed is around 120 km/h and the 0-60 km/h is achieved around 3.8 seconds. The Karizma is reported to have an Projectsformba.blogspot.com 29
  • 30. Projectsformba.blogspot.com overall fuel economy of 38 km/l (90 mpg or 2.4 l/100 km), with a best of 50 km/l (120 mpg) and a worst of 28 km/l (66 mpg). Hero Honda has launched the revamped version of its performance motorcycle, the Karizma ZMR. Introduced at a price of 91,000.showroom Delhi. To compete with Bajaj Pulsar 220. SWOT ANALYSIS STRENGTHS :  Huge brand equity/reputation among customers.  Research and development- due to joint venture with Japanese giant – HONDA.  Models/products in almost every bike segment.  Healthy growth in profits.  Ability to understand customer needs & wants.  Its after sales service.  Maintenance cost is low. WEAKNESSES :  Low cash reserves due to massive dividend payouts  Virtual absence in the highly lucrative bike segments  Imports >31% of its spare parts requirements  Slow to react to market changes- Slow innovation- late entrants into the 125cc segment  Too much dependence on few models. OPPORTUNITIES : Projectsformba.blogspot.com 30
  • 31. Projectsformba.blogspot.com  125cc bike segment - This segment is yet to pick pace  Exports market is yet to be properly exploited. HHML can still make it  Ads appealing to youth can do wonders for the company  Cruiser bike segment is unexplored by HHML.  Discounts & loans offered lead to great demand. THREATS :  All major bike makers in the world are lining up for India.  The growth in two-wheeler market is slowing down.  Absence in 150cc could harm the growth plans of HHML as future lies in the 150cc and 125cc markets.  Low cash reserves.  HHML is losing a foothold in the exports market which is now dominated by Bajaj . Projectsformba.blogspot.com 31
  • 32. Projectsformba.blogspot.com CHAPTER 3 ANALYSIS & INTERPRETAION Projectsformba.blogspot.com 32
  • 33. Projectsformba.blogspot.com FACTORS INFLUENCING SALES OF TWO WHEELERS FEATURES : It plays major role in sale on any bikes. Today people are more attracted towards the features of bikes and are ready to spend huge amount of money on buying a handset having huge numbers of features. E.g. Hero Honda karizma PRICE : Price also plays a major role. Companies need to place their products in such a way that it can differentiate itself from others by its price. If price of bike is kept low and more features are provided to customers than company can create market for itself. AVAILABILITY : Products need to be available easily. Customers don’t like to travel much to buy bikes. They prefer to get their bikes from nearest showrooms so in order to be market leader companies should make sure that there products are easily available to customers. AFTER SALES SERVICE : Companies should make sure that they provide good after sale service to their customers and there problems are rectified as soon as possible. The turnaround time should be very less that customers don’t have to wait too long for their problems so to be solved. QUALITY : The quality of products should be very good. Today’s customers want value for money if that is not provided than company will find it difficult to position itself in the market. Projectsformba.blogspot.com 33
  • 35. Projectsformba.blogspot.com Q1) Which bike do you have? Hero Honda 47 Bajaj 38 Any other 15 Hero honda Bajaj Any other Q2) Which Model do you Have? Hero Honda Bajaj Splender 21 CT 100 7 Passion 13 Discover 12 Karizma 7 Pulsar 11 Any other 6 Any other 8 14 12 No of Persons Bajaj 10 CT 100 8 Discover 6 Pulsar 4 Any other 2 0 1 Model Nam e Projectsformba.blogspot.com 35
  • 36. Projectsformba.blogspot.com Q3) In which family Income level do you Fall? 100000-200000 22 200000-300000 45 300000-400000 23 above 400000 10 50 40 100000-200000 No of Persons 30 200000-300000 20 300000-400000 10 above 400000 0 1 Income level Q4) For how long do you own a bike? 0-1 year 34 1-2 year 29 2-3 year 26 above 3 year 11 Projectsformba.blogspot.com 36
  • 37. Projectsformba.blogspot.com 40 30 No of 0-1 year 20 Persons 1-2 year 10 2-3 year 0 above 3 year 1 No of years Q5) For what purpose do you use your Motor Bike? Hero Honda Bajaj Office Purpose 9 4 Personal purpose 13 15 Joy Purpose 19 16 Other 6 3 Projectsformba.blogspot.com 37
  • 38. Projectsformba.blogspot.com 20 15 Hero Honda No of Persons 10 Bajaj 5 0 Office Personal Joy Other Purpose purpose Purpose Purpose Q6) How do you come to know about this Motor Bike? Hero Honda Bajaj Newspaper 4 2 Television 23 16 Magazine 2 1 Friends & Relative 18 19 Projectsformba.blogspot.com 38
  • 39. Projectsformba.blogspot.com No of Persons 25 20 New spaper 15 Television 10 Magzine Friends & Relative 5 0 Hero Honda Bajaj Nam e of Com pany Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes 87% No 5% Cant say 8% Yes No Cant say Q8) Do you have full knowledge about Bikes before buying? Hero Honda Bajaj Yes 25 23 No 22 15 Projectsformba.blogspot.com 39
  • 40. Projectsformba.blogspot.com 30 25 No of persons 20 Yes 15 No 10 5 0 Hero Honda Bajaj Com pany Nam e Q9) Which Factor below Influence your decision? Hero Honda Bajaj Price 72% 78% Mileage 78% 64% Quality 65% 48% Resale Value 40% 28% Projectsformba.blogspot.com 40
  • 41. Projectsformba.blogspot.com Status symbol 10% 7% 100% 80% Price No of Persons Mileage 60% Quality 40% Resale Value 20% Status symbol 0% Hero Honda Bajaj Com pany Nam e Q10) How would you rate the following factors of Bikes with respect to different company? Hero Honda Bajaj Mileage 74% 72% Price 68% 65% Pick up 70% 80% Projectsformba.blogspot.com 41
  • 42. Projectsformba.blogspot.com Maintenance 58% 62% Look & Shape 85% 80% Brand Image 53% 55% 100% 80% Mileage No of Persons 60% Price 40% Pick up 20% Maintenance 0% Look & Shape Hero Honda Bajaj Brande Image Company Name Q11) If new Bike with good features comes in, then would you like to change your bike? Hero Honda Bajaj Yes 19 21 No 17 14 Cant say 11 3 Projectsformba.blogspot.com 42
  • 43. Projectsformba.blogspot.com 25 20 15 Hero Honda No of Persons 10 Bajaj 5 0 Yes No Cant say Views Projectsformba.blogspot.com 43
  • 44. Projectsformba.blogspot.com CHAPTER 4 CONCLUSION & RECOMMENDATIONS CONCLUSION 1. Hero Honda is considered to be most fuel-efficient bike on Indian roads,& have better quality, higher resale as compared to Bajaj Bikes. 2. Bajaj Service & Spare parts are available throughout India in local markets also,& Bajaj bikes have comparatively low maintenance cost in contrast to hero Honda bikes. Projectsformba.blogspot.com 44
  • 45. Projectsformba.blogspot.com 3. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. 4. Majority of the respondent had bought their motorcycle more than 3 years. 5. Market leader Hero Honda has lost more than 3 per cent of its market share in the motorcycle segment to its nearest rival Bajaj Auto. 6. Bikes such as Bajaj Pulsar, Hero Honda Hunk,Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks. RECOMMENDATIONS 1. BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and is reducing its dependence on lower-end of motorcycles and scooters segment. 2. Bajaj Auto Ltd needs to tap the export market more efficiently as there is a huge potential to make India as the world's two-wheelers production base. For this, it needs to look for joint ventures abroad. Projectsformba.blogspot.com 45
  • 46. Projectsformba.blogspot.com 3. Hero Honda should think about fuel efficiency in case of upper segment bikes. 4. More service centers should be opened for Hero Honda Bikes. 5. Maintenance cost and the availability of the spare parts should also be given due importance by Hero Honda. 6. They Should also introduce some good finance/discount schemes for students. BIBLIOGRAPHY 1. www.herohonda.com 2. www.google.com 3. www.bajaj.com Projectsformba.blogspot.com 46
  • 47. Projectsformba.blogspot.com 4. www.twowheeler.com 5. www.extrememachines.com 6. www.wikepedia.com 7. www.bikeindia.com 8. www.overdive.com QUESTIONNAIRE NAME: - ……………………………………………… CONTACT NO ………………………………………. AGE:- 15-20 20-25 30-40 Above 40 Projectsformba.blogspot.com 47
  • 48. Projectsformba.blogspot.com OCCUPATION:- Businessman Employee Student Other Q1) Which Bike do you have? Hero Honda Bajaj Bajaj Any Other Q2) Which Model do you have? Hero Honda: - Splendor Passion Karizma Other Bajaj: - CT 100 Discover Pulsar Other Q3) In which Family Income do you Fall? 100000-200000 200000-300000 300000-400000 Above 400000 Q4) For how long do you own a Bike? 0-1 year 1-2 year 2-3 year above 3 years Q5) For what purpose do you use your Motor Bike? Office Purpose Personal Purpose Joy Purpose Other Q6) How do you come to know about this Motor Bike? Newspaper Television Magazines Friends/Relatives Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t say Q8) Do you have full knowledge about Bikes before buying? Projectsformba.blogspot.com 48
  • 49. Projectsformba.blogspot.com Yes No Q9) Which factor below influence your decision? Price Mileage Quality Resale Value Status Symbol Q10) How would you rate the following factors of bikes with respect to different companies? Hero Honda Bajaj Mileage Price Pick up Maintenance Look/Shape Brand Image Q11) In new bike with good feature comes in, then would you like to change your bikes? Yes No Can’t say Q12) Any Suggestions for Company ……………………………………………………………………………………………………… ……………………………………………………………………………………………………… ……………………………………………………………………………………………… Date: (Signature) Projectsformba.blogspot.com 49