A comparative study of retail banking strategies adopted by various private sector bank (compared with axis bank to other banks i.e. icici bank & hdfc bank)

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Comparative Study of Retail Banking
Strategies Adopted by Various Private.
Sector Bank (Compared with AXIS BANK to
Other banks i.e. ICICI BANK & HDFC BANK).

PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY
IN PARTIAL FULFILMENT OF THE REQUIRMENTS
FOR THE DRGREE OF MASTER OF BUSINESS
ADMINSTRATION SPECIALIZED WITH
MARKETING MANGEMENT

BY

Enrolment No:-

Under supervision of

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION
ANNAMALAINAGAR
2009


-:SYNOPSIS:-

1. Title of the Project: -

Comparative Study of Retail Banking Strategies Adopted by
Various Pvt. Sector Bank (Compared with AXIS BANK to Other banks i.e.
ICICI BANK & HDFC BANK).

2. Statement of the Problem:-

The Retail Banking refers to banking which banking
institutions execute transaction directly with consumers, rather than corporation
of other banks. Services offered include- savings and Checking accounts,
mortgages, personal loans, debit cards, credit cards and so forth.

Types of Banking:-

Commercial bank has two meanings.

• Commercial bank is the term used for a normal bank to distinguish it from an
investment bank (After the great depression the US Congress required that the
banks only engaged in banking activities, where as investment bank were
limited to capital market activities. This separation is no longer mandatory).

• Commercial Bank can also refer to a bank or a division of a bank that deals
with deposit and loans from corporation or large business, as deposit to normal
individual members of the public. These process are called Retail Banking.

• Community Development Bank are regulated bank that provided financial
services as credit to undeserved market or population.

• Pvt. Bank manages the assets of high net worth individuals.

• Off Share Bank are banks located in jurisdiction with low taxation and
regulation. Many Off Share Bank are essentials are Pvt. Bank.

• Savings Bank accepts savings deposit


3. Objects of the Study:-

a) To analysis various factors concerning of Retail Banking.

b) To analysis and interpret the additional Services business
through Retail Banking.

c) To analysis growth of banking business.

d) To highlight the development in Retail Banking.

e) To come with conclusion, findings, and suggestions.

4. Research Methodology :-

The study will be based primary data as well as secondary data
But the role of secondary data will be higher.

Primary data will be collected through interview and structured
questionnaire.

Secondary data will be collected from records/reports/statements
Of various bank.

Suitable statistical techniques will be applied for processing the
Collected data.


DECLARATION

I herby declare that the project entitled “Comparative Study
of Retail Banking Strategies Adopted by Various Pvt.
Sector Bank (Compared with AXIS BANK to Other banks
i.e. ICICI BANK & HDFC BANK).” Submitted for the
Degree of Master of Business Administration; specialized
with Marketing Management, is my original work and the
project has not formed the basis for the award of any degree,
diploma, associate ship, fellowship or Similar other titles. It
has not been submitted to any University or Institution for the
award of any degree or diploma.

Signature of the Student
Place:-
Date :-


CERTIFICATE

Certified that the Project ““Comparative Study of Retail
Banking Strategies Adopted by Various Pvt. Sector Bank
(Compared with AXIS BANK to Other banks i.e. ICICI
BANK & HDFC BANK)” is a record of research work done by
…………………… during the period of his study under my
supervision, and the project has not previously formed the basis
for the award of any degree, diploma, associate ship, fellowship
or similar other titles and that it is an independent work by done
by him.

Signature of Supervisor
Place: Name:
Date:- Address with Seal:-


CONTENTS
CHAPTER PAGE NO.

--------------------------------------------------------------------------------------------------------------------------------------

Preface 1

Acknowledgement 2

List of Tables 3

List of Figures 4

1. Chapterisation

i. Introduction

ii. Objectives of the Study

iii. Methodology

iv. Limitation of the Study

2. Retail Banking

Concept of Retail Banking

Marketing

3. The Banks

AXIS BANK

HDFC BANK

ICICI BANK

Retail Strategy of Different Banks

Product Features at a glance

4. Conclusion, Findings

5. Feed back of Customer of Various Banks

6. Performa of the Feed back Form

7. Bibliography


PREFACE

The Project title is “Comparative Study of Retail Banking
Strategies Adopted by Various Private Sector Banks” based on
marketing of banking strategies.

In the project I have tried to compare various strategies
taken by different banks in retail banking. For the analytical
purpose I have taken AXIS BANK, HDFC BANK and ICICI
BANK. During the study I have find all the retail banking
strategies of the various Private Banks which are not suits the
customer according to their needs.

For this purpose I have made a through study and
conversation with different designated bankers and as well as
bank customers. I have tried to find the problem which is
faced by the bank customer as well as banks and showed the
path to solve the problem for smooth sailing of the banking
industry.

I am obliged to …………………….. , Bazar Channel
Manager (Lubes), East of Bharat Petroleum Corporation Ltd.
for her valuable contribution to supervise me in the project.


ACKNOWLEDGEMENT

……………………………, Bazar Channel Manager (Lubes),
East Manager of Bharat Petroleum Corporation Ltd.

……………………, Trainer HDFC BANK

……………………., Deputy Manager, HDFC BANK

…………………………., Branch Sales Manager, AXIS BANK


LIST OF TABLES
•

•


LIST OF FIGURES

Savings accounts are accounts maintained by retail financial institutions that pay
interest but can not be used directly as money (by, for example, writing a cheque).
These accounts let customers set aside a portion of their liquid assets while earning
a monetary return.

Mortgage is the transfer of an interest in property (or the equivalent in law - a
charge) to a lender as a security for a debt - usually a loan of money. While a
mortgage in itself is not a debt, it is the lender's security for a debt. It is a transfer
of an interest in land (or the equivalent) from the owner to the mortgage lender, on
the condition that this interest will be returned to the owner when the terms of the
mortgage have been satisfied or performed. In other words, the mortgage is a
security for the loan that the lender makes to the borrower.

Personal Loan is two types, (1) Unsecured Loans (2) Secured Loans

Unsecured loans are based solely upon the borrower's credit rating. As a result,
they are often much more difficult to get than a secured loan, which also factors in
the borrower's income. An unsecured loan is considered much cheaper and carries
less risk to the borrower. However, when an unsecured loan is granted, it does not
necessarily have to be based on a credit score. For example, if your friend lends


you money without any collateral, meaning something of worth that can be
repossessed if the loan isn't repaid, then your credit score has zero to do with it, but
rather the value of your friendship is at stake. Therefore the real meaning of an
unsecured loan is that it is not backed by any object of value and is lent to you
based on your good name. For financial institutional purposes, they may want to
look at your credit score because they are not your friend and it is strictly a
business transaction, therefore your good name may be associated with your
historical payment history on prior debt, reflecting in your credit score. There are
three types of unsecured loans. First there is a personal unsecured loan, meaning a
loan that you individually are responsible for the repayment of, second is an
unsecured business loan which leaves the business responsible for the repayment,
and finally there is an unsecured business loan with a personal guarantee. With the
latter, although the borrower is the business, you as an individual will be the
payer of last resort if the business defaults on the loan.

A secured loan is a loan in which the borrower pledges some asset (e.g. a car or
property) as collateral for the loan, which then becomes a secured debt owed to
the creditor who gives the loan. The debt is thus secured against the collateral — in
the event that the borrower defaults, the creditor takes possession of the asset used
as collateral and may sell it to satisfy the debt by regaining the amount originally
lent to the borrower. From the creditor's perspective this is a category of debt in
which a lender has been granted a portion of the bundle of rights to specified
property. The opposite of secured debt/loan is unsecured debt, which is not
connected to any specific piece of property and instead the creditor may satisfy the
debt against the borrower rather than just the borrower's collateral.

A debit card (also known as a bank card or check card) is a plastic card which
provides an alternative payment method to cash when making purchases.
Functionally, it can be called an electronic check, as the funds are withdrawn
directly from either the bank account (often referred to as a check card), or from
the remaining balance on the card. In some cases, the cards are designed
exclusively for use on the Internet, and so there is no physical card.

A credit card is part of a system of payments named after the small plastic card
issued to users of the system. It is a card entitling its holder to buy goods and
services based on the holders promise to pay for these goods and services. The
issuer of the card grants a line of credit to the consumer (or the user) from which
the user can borrow money for payment to a merchant or as a cash advance to the
user.


ACCOUNT CLOSING: An account can be closed by an account holder after
applying in writing to this effect to the bank. When an account is closed, all unused
cheque forms are required to be returned to the bank. The passbook should be got
completed up to the last transaction of closing the account. A banker is not entitled
to arbitrarily close any account. However, in case of unsatisfactory transactions,
the banker has right to close the customer‘s account after giving him a
reasonable notice enabling him to clear his outstanding dues relating to
his account.

ACCOUNT INTRODUCTION: For opening a bank account,
introduction from someone known to the bank (like an existing account
holder) or a satisfactory reference (like Passport, Identity card, Ration
Card, etc.) is required so as to establish the identity and genuineness of
the person/party in whose name the account is being opened. In the absence
of proper introduction, the bank may not get the statutory protection under Section
131 of the Negotiable Instrument Act of 1881. Another important requirement of
opening of an account is a photograph of the account holder(s), which is to be
placed on record.

ACCOUNT PAYEE: These are the words added to the crossing on a cheque,
which means that the cheque be collected, and proceeds deposited, only in the
payee’s account. These words, however, do not affect the negotiability of a cheque.

AVERAGE DAILY BALANCE: It is the balance of an account, which is
recorded daily for a given period and then totaled. The total figure so arrived is
divided by the number of days in the period to arrive at an average daily balance.

BANK BALANCE: Bank balance is the amount of money standing to the credit
or debit of a bank account.

BANK CHARGES: This term is used for the charges levied by a bank for the
various services it renders to its customers. These may relate to collection of out-
station cheques, bills of exchange and hundies, fees charged for safe custody
deposits, incidental charges on current accounts, etc.

BANK DRAFT: A bank draft is a cheque drawn by a bank on one of its own
branches or correspondents requesting the latter to pay the specified sum of money
to the person named in the draft. Bank drafts provide convenient method of
remitting money from one place to another.


BANK STATEMENT: A bank statement is a record of all transactions, giving
date wise, each debit and credit entry, whether in the form of cash or cheque,
transfer, etc.

CHEQUE -The term ‘cheque’ is defined under Section 6 of the Negotiable
Instruments Act, 'as a bill of exchange drawn on a specified banker and not
expressed to be payable otherwise than on demand. A further analysis of the
Section reveals the following characteristics:

INTRODUCTION

Brief history of Indian Banking

Banking in India is as old as the hills. It flourished even in ancient Vedic times.
Money was accepted o deposit and given in the form of advances. During the
Mogul period, the indigenous bankers played a very important role in lending
money and financing of foreign trade and commerce. They were also engaged in
the profitable business of money-changing. Every town, big or small had a ‘sheth’,
also known as ‘shah’, ‘shroff’ or ‘chettiar’ who performed a number of banking
functions.

In the first half of the nineteenth century, the East India Company established three
banks: The Bank of Bengal in 1809, The Bank of Bombay in 1840, and The Bank
of Madras in 1843. These three banks, also known as Presidency Banks, were
independent units and functioned well.

In the wake of the Swadeshi movement, a number of banks with Indian
management were established in the country. The Punjub National Bank Ltd. Was
founded in 1895; The Bank of India Ltd. In 1906; The Canara Bank Ltd. In 1906;

The Reserve Bank of India was constituted in 1935 under the Reserve Bank of
India Act, 1934, to “regulate the issue of bank notes and the keeping of reserves
with a view to securing monetary stability in India and generally to operate the
currency and credit system of the country to its advantage”. The Bank is


performing a number of functions as a central banking authority including the
issuing of bank notes.

DEFINATION OF BANKING

As per the Banking Regulation Act, 1949, which reads as under?
5 (b) “Banking means the accepting, for the purpose of lending or investment,
of deposits of money from the public, repayable on demand or otherwise, and
withdrawable by cheque, draft, order or otherwise.
(c) “Banking company means any company which transacts the business of
banking in India”.

Dr. H. L. Hart says,” A banker is one who, in the ordinary course of his business,
honours cheques drawn upon him by persons from and for whom he receives
money on current accounts.”

Banks’ Functions

Besides the functions stated in the previous paragraphs, viz.
the acceptance of deposits of various types for the purpose of lending or for
investment, banks are permitted to engage in some other forms of business, such as
collection of cheques, bills and other instrument, remittance of funds, opening
letters of credit, issuing travelers cheques, accepting articles for safe custody,
letting out safe deposit lockers, purchase and sale of securities etc., issuing
indemnities and guarantees etc., acting as executors and trustees, underwriting the
issue of shares, debentures etc. (Section 6 of the Banking Regulation Act, 1949).


The above amendment has placed beyond doubt the meaning of the words ‘Bank’,
‘Banker’, ‘Banking’.

OBJECTIVES OF THE STUDY

1. To analysis various factors concerning of Retail Banking.

2. To analysis and interpret the additional Services business
through Retail Banking.

3. To analysis growth of banking business.

4. To highlight the development in Retail Banking.

5. To come with conclusion, findings, and suggestions.


Methodology :-

The study will be based primary data as well as secondary
Data. But the role of secondary data will be higher.
Now at first knowing what is Primary Data and what is
Secondary data.
Primary data are generated in an investigation according to
The needs of the problem in hand.
Secondary data can be defined as data collected by some
One else for purpose other than solving the problem being
Investigated. Primary data will be collected through interview and structured
questionnaire.
A questionnaire is a method of obtaining specific information about a defined
problem so that the data after analysis and interpretation, results in a better
appreciation of the problem.
A questionnaire form which has to be completed by an interviewer is often
referred as a schedule.
Secondary data will be collected from records/reports/statements
Of various bank.


Secondary

Sources

Internal External
Information Information
System System

Sales Information
Accounting From
Force Miscellaneous
Published
Original
Records Records
Reports Research Research

Limitations of the Study

The Project had several limitations due to some constraints, due to the market
condition, Limitations during the course of the project are:-

i. Some of the respondents did not answer as they were

Busy hence the right information could not be obtained.

ii. Since the researcher was not familiar with the area of
operation the study took more time than what it actually
deserves.


RETAIL BANKING

Concept of Retail Banking

Retail banking is a banking service that is geared primarily toward individual
consumers. Retail banking is usually made available by commercial banks, as well
as smaller community banks. Unlike wholesale banking, retail banking focuses
strictly on consumer markets. Retail banking entities provide a wide range of
personal banking services, including offering savings and checking accounts, bill
paying services, as well as debit and credit cards. Through retail banking,
consumers may also obtain mortgages and personal loans. Although retail banking
is, for the most part, mass-market driven, many retail banking products may also
extend to small and medium sized businesses. Today much of retail banking is
streamlined electronically via Automated Teller Machines (ATMs), or through
virtual retail banking known as online banking.

DEFINATION OF RETAIL BANKING


Retail banking is typical mass-market banking where individual customers use
local branches of larger commercial banks. Services offered include: savings and
checking accounts, mortgages, personal loans, debit cards, credit cards, and so
forth.

Banking Dictionary: Retail Banking

Banking services offered to the general public. Retail banking services are a group
of financial services that includes installment loans, residential mortgages, equity
credit loans, deposit services, and individual retirement accounts. In contrast with
Wholesale Banking or corporate banking, retail banking is a high volume business
with many service providers competing for market share. Some retail banking
services, for example, credit cards, are among the most profitable services offered
by financial institution. retail banking is typical mass-market banking where
individual customers use local branches of larger commercial banks. Services
offered include: savings and checking accounts, mortgages, personal loans, debit
cards, credit cards, and so forth.

Types of Banking
• Commercial bank has two possible meanings:
o Commercial bank is the term used for a normal bank to distinguish it
from an investment bank. (After the great depression, the U.S.
Congress required that banks only engage in banking activities,
whereas investment banks were limited to capital markets activities.
This separation is no longer mandatory.)
o Commercial bank can also refer to a bank or a division of a bank that
mostly deals with deposits and loans from corporations or large
businesses, as opposed to normal individual members of the public
(retail banking).
• Community development bank are regulated banks that provide financial
services and credit to underserved markets or populations.
• Private banks manage the assets of high net worth individuals.
o Offshore banks are banks located in jurisdictions with low taxation
and regulation. Many offshore banks are essentially private banks.
• Savings bank accept savings deposits.

Postal savings banks are savings banks associated with national postal systems.


MARKETING

Concept of Marketing from the difference between the Sales and Marketing. The
Marketing Concept was born out of the awareness that the business should start
with the determination of consumer wants and end with the satisfaction of those
wants. The concept puts the consumer at both the beginning and the end of the
business cycle. It stipulates that any business should be organized around the
marketing function and its task should be one of anticipating, stimulating and
meeting customers’ needs. The customer, anticipating, stimulating and meeting
customers’ needs. The customer, not the corporation, has to be the centre of the
business universe. A business can’t succeed by succeed by supplying products and
services that are not designed to serve the needs of the customers.

As P.F. Drucker says, The Marketing Concept has four major distinguishing
features:

Consumer Orientation-

An overwhelming emphasis on the consumer and his need is the first
distinguishing of the marketing concept. The concept enables the firm to look at its
business from the point of view of the consumer. The importance of the consumer
can be seen clearly in the following words of Drucker: “ The purpose of any
business is to create a customer. It is the customer who determines what a business
is. It is the customer who determines what a business is. It is the customer and he
alone, who, through being willing to pay for a good service, converts economic
resources in to wealth, things into goods. What a business thinks it produces is not
of first importance- especially not to feature of the business and to its success.
What the customer thinks he is buying- what the considers value, is determines
what a business is, what it produces and whether it will prosper”.

Integrated Management, with Marketing as the Fulcrum:

Integrated management here means that all the different functions of the business
must be tightly integrated with one another, keeping marketing as the pivot. This is
essential because every function has a bearing on the consumer and the aim is to


see that all the functions make a favorable impact on the consumer. For this to
happen, all functions have to be integrated and properly aligned with marketing.

Consumer Satisfaction:

Integrated management action explained above, is a means, not an end in itself. It
is the means for fulfilling the needs of the consumer. And this leads us to the third
major distinguishing feature of the marketing concept, namely, consumer
satisfaction. The marketing concept emphasis that it is not enough if a firm has
Consumer orientation, it is essential that such an orientation leads to consumer
satisfaction.

Realization of All Organizational Goals, Including Profit

Consumer satisfaction too, is not an end in itself. The marketing concept does not
preach that a firm must generate consumer satisfaction and forgot its own interests.
Instead, it teats consumer, satisfaction as the pathway to the attainment of the goals
of the organization. The undergoing approach is: If a firm has succeeded in
generating consumer satisfaction, it implies that the firm has given a quality
product, offered competitive price and prompt services, and has succeed in creating
good image.

Marketing as is known deals with all those processes required to put the products
in the hands of the ultimate consumer. On Marketing a pithy definition has been
given by the Father of Marketing Management Philip Kotler as “Marketing is the
delivery of the consumer satisfaction at a profit.” Thus one of the essential
parameters that judge the effectiveness of marketing exercise is the effect it has on
the organization’s bottom.”


THE BANKS:-


ABOUT AXIS BANK
Axis Bank was the first of the new private banks to have begun operations in 1994,
after the Government of India allowed new private banks to be established. The Bank
was promoted jointly by the Administrator of the specified undertaking of the Unit
Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General
Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e.
National Insurance Company Ltd., The New India Assurance Company Ltd., The
Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank today is capitalized to the extent of Rs. 358.97 crores with the public
holding (other than promoters) at 57.59%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai. Presently, the Bank has a very wide network of more than 729 branch
offices and Extension Counters. The Bank has a network of over 3171 ATMs
providing 24 hrs a day banking convenience to its customers. This is one of the
largest ATM networks in the country.

The Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve excellence.


The Housing Development Finance Corporation Limited (HDFC) was amongst the
first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to
set up a bank in the private sector, as part of the RBI's liberalization of the Indian
Banking Industry in 1994. The bank was incorporated in August 1994 in the name
of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995.

The last twelve years have been very fulfilling. We can of course wax eloquent
about it in so many ways, but they say, figures don't lie, so we will let the figures
do all the talking. They will give you a fair idea of how we have grown in the past
few years.

HDFC Bank began operations in 1995 with a simple mission: to be a "World-
class Indian Bank". We realized that only a single-minded focus on product
quality and service excellence would help us get there. Today, we are proud to say
that we are well on our way towards that goal.

HDFC Bank Managing Director Aditya Puri is the CNN-IBN Indian of the Year
2008 in the Business category. Given in six categories - Politics, Sports, Business,
Entertainment, Public Service, and Global Indian - these awards ”recognize,
celebrate and honour Indians who have contributed to our country and in turn have
strengthened our society and contributed to building Brand India in 2008,“ says the
official CNN-IBN website.


ICICI Bank is India's second-largest bank with total assets of Rs. 3,849.70 billion
(US$ 82 billion) at September 30, 2008 and profit after tax Rs. 17.42 billion for the
half year ended September 30, 2008. The Bank has a network of about 1,400
branches and 4,530 ATMs in India and presence in 18 countries. ICICI Bank offers
a wide range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialized
subsidiaries and affiliates in the areas of investment banking, life and non-life
insurance, venture capital and asset management.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts
(ADRs) are listed on the New York Stock Exchange (NYSE).

History

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI
Bank was reduced to 46% through a public offering of shares in India in fiscal
1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000,
ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation
in fiscal 2001, and secondary market sales by ICICI to institutional investors in
fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the
World Bank, the Government of India and representatives of Indian industry. The
principal objective was to create a development financial institution for providing
medium-term and long-term project financing to Indian businesses.

The Features of Savings Account of AXIS
BANK.
Zero Balance Savings Account
Save at Zero


Saving Money is now easier

Presenting, Axis Bank's Zero Balance Savings Account. At Axis Bank it has been
our constant endeavor to create products specifically catering to your needs. The
account while offering you a whole range of services also addresses your latent
need of having an account without the hassle of maintaining an average quarterly
balance.

Features
• No Average Quarterly Balance requirement
• Free International Debit Card with an Accidental Insurance cover up to Rs 2
lakhs* (charges for the primary holder are waived) Free mobile banking facility
Access though more than 675 branches and more than 2800 ATMs.At-Par cheque
facility with the clearing limit of Rs 50,000. 24x7 Telebanking & Internet banking
Free quarterly statements.

* Conditions Apply
1. Initial funding of Rs. 5,500.
2. Account maintenance fee of Rs. 500 per annum

•

Easy Access Savings Account
Presenting, Axis Bank's Easy Access Savings Account. The account is an endeavor


by the Bank to understand the consumers' needs and redefine banking to suit your
requirements for a truly comfortable banking experience. Easy Access Savings
Account gives you instant access to your money anywhere, anytime. Possessing a
range of unmatched features, it has been devised to better suit the convenience of our
eclectic client base.

•

You can avail of all these services with a minimum quarterly average balance of Rs. 5,000
in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers.

At-par cheque ATM Network Anywhere Banking Telebanking iConnect
Mobile Banking Quarterly account statement Quarterly interest @ 3.5 % p.a.
• You can avail of all these services with a minimum quarterly average balance of Rs. 5,000
in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000 in rural centers.

PRIME SAVINGS A/C
At Axis Bank, always strived to pace our products with the growing needs of our
customers. The Prime Savings account has therefore been created with your specific
financial requirements in mind.

Wider accessibility

As a Prime Savings account holder, you enjoy access to a wide network of over 671
branches and one of the largest ATM networks in India giving you easy access to your
account from almost any corner of the country. To simplify daily banking, your Prime
Savings account comes with an international photo-signature Debit Card. This unique card
comes with withdrawal limit of Rs. 40,000 per day, facilitating transfer of funds, deposits
of cash/ cheques and payment of insurance premium (LIC). Your Debit Card also comes
with a comprehensive insurance cover inclusive of zero lost card liability, purchase


protection and personal accident insurance up to 2 lacks.

More comfort

Through our 24 hr Internet Banking and Tele Banking services, you can enjoy the ease of
banking from home or office. Through these comprehensive services, you can access a
range of facilities including online funds transfer, requests for a new chequebook,
Financial Advisory Services (FAS), online shopping and information on mutual funds.

Enhanced privileges

The Prime Savings Account eases your banking experience by providing you a passbook
and monthly statement of account to keep you updated on all your transactions and assist
you better in managing your finances.

Smart Privilege Account For the woman of today

In today's busy world it's tough being a working woman. Right from shuttling between a
job and family to taking care of her finances she has to be on her toes all the time. Keeping
this in mind, we at Axis Bank have designed a savings account best suited for the woman
of today. With the Smart Privilege Account, you can manage your money and your life
and as well as enjoy a host of lifestyle privileges. Furthermore Axis Bank's Smart Privilege
Account ensures that you have enough time for all the important things in life.

Jewellery Insurance on Debit Card Round-the-Clock access through ATMs
Anywhere Banking At-par cheque facility Monthly Account Statement .Additional
discounts on loans iConnectTM.
The Complete online banking experience: Its the age of Wi-Fi. All your banking needs
should be on your fingertips, with our i-connect you can check your account status,
transfer funds, place online request for a new cheque book and many more features
without even having to visit an Axis Bank branch.

• Financial Advisory Services: Our Financial Advisor will assist you with your financial
planning and help you to earn maximum returns on your savings .Just live the feeling of
walking into a store and getting amazing discounts not available to others. As you are a
valued customer for us, we shall endeavour to provide you with discounts at various


outlets, periodically. All you have to do is use your new Smart Privilege Debit Card and
avail of discounts at these outlets. Details of such tie-ups will be sent to you on a regular
basis.

Senior Privilege

Axis Bank's Senior Citizen Savings Account has been designed keeping in mind the fact
that a senior citizen's banking requirements are wholly different and require special
consideration.

Axis Bank introduced Senior Citizen ID card for our Senior Privilege patrons. Let us
briefly introduce the wide range of advantages it hold for you.

Avail of Great benefits with Senior Citizen ID card
ID card acts as an age proof. Enabling you to redeem every advantage that you are eligible
for. This card will soon help you avail of certain never-before Senior-citizen benefits at
various stores, service providers and installation across the nation.
Banking Privileges
Dedicated Relationship Managers. Free At-Par Cheque book .
Free international VISA Debit Card for Primary and Joint accont holders.
Free Monthly Statement of Accounts and Free Passbook . Free Issuance of Pay Orders or
Demand Drafts drawn on
Axis Bank branches. Free Inward Remittances. Free Outward Remittances once a year.
Faster credits to foreign cheques providing you prompt. Availability of funds remitted by
your near and dear . Ones abroad. Cheque pickup and Cash delivery services. Anywhere
Banking. Telebanking . Free Mobile Banking.
iConnect . Customized Loan Offerings. Complimentary Financial Planning.
Silver Health - Medical Insurance for Senior Citizens.

Azaadi - No Frills Account

Presenting, Axis Bank's Azaadi Account. A savings account that doesn't require a
•
minimum balance. Experience a host of unparalleled features and heightened convenience
with Azaadi Account. You qualify for Azaadi if The sum total of all credits to your
account does not exceed Rs 1 lac during the Financial year,
•
• You do not intend to maintain an account balance higher than Rs 50,000 at any given
instant, and documentation as required ordinarily for fulfilling of account opening norms.


Product Features
Zero Balance Savings Account: No need to maintain a fixed, mandatory amount in your
account.

Pension Savings Account

Pension Savings Bank Account, from Axis Bank is specifically, designed for Pensioner's
(Existing & Prospective) of Central Govt.
Civil Ministries/ Departments & Defence Ministry keeping in mind the fact that a
Pensioner's banking requirements are wholly different .

• Timely communication to the customer on receipt of the PPO No delays in
commencement of pension disbursals - The Bank is handling the disbursement of Pension
under a Centralized Pension Disbursement Module wherein the Pensioner records are
credited centrally through its Centralized Pension Payment Hub (CCPH) at Mumbai.
• Timely issue of Form- 16A for tax deducted at source in the immediately previous
financial year. The Bank is authorized by RBI and Central Pension Accounting Office
(CPAO) for disbursement of Central Civil Pension through its 218 authorized branches
across the country.

PERSONAL LOAN of AXIS BANK

Special loans for doctors, chartered accountants . Engineers, architects, CS and ICWA.
Loans are available from Rs 1 lac to Rs 20 lacs.Repayment tenures from 12 to 60 months
Attractive interest rates. A balance transfer facility available for those who want to retire
any higher cost debt. Loans available against repayment track record of any existing auto,
personal or home loan. Zero balance SB account facility for personal loan customers.
Simple procedure, minimal documentation and quick approval.

CREDIT CARDS OF AXIS BANK

● PLATINUM CREDIT CARD-
Platinum Privileges- Highest Level of Security. Premium Wrist Watch. 5% savings on
fuel spends. Accelerated Rewards Program. Platinum Value Chart.

Additional Platinum Benefits- Concierge Service. Access to VIP Airport Lounges.
Comprehensive Insurance Cover. Exclusive Platinum Cover.

● GOLD PLUS CREDIT CARD-


Exclusive Benefits- Holiday Voucher worth Rs. 2000 or Hotel voucher worth Rs. 1000
from Akbar travels. Shopping voucher Rs. 1000 from Deals4all. 50% Guaranteed
Discounts on Hotels. Petrol Surcharge of Waiver.

Other Gold Plus Credit Card Benefits- Plus Points Rewards. Comprehensive Insurance
Cover. Balance Transfer. Auto Debit Facility. Emi Facility. Revolve Facility.

● GOLD CREDIT CARD-
Exclusive Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance
Transfer. Auto Debit Facility. Emi Facility.

● SLIVER CREDIT CARD-
Exclusive Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance
Transfer. Auto Debit Facility. Emi Facility.

● SECURED CREDIT CARD-
Key Benefits- Lower Finance Charges (0.99% p.m. to 1.49% p.m.). Income Document
Requirement waived Off. Term Deposit Continues to earn interest. Flexibility to set your
own credit Limit on the basis of the FD amount.

Also offered eShop Card, Corporate Credit Card, Magnet Loyalty Credit Card, Trust
Chemist Credit Card, Shriram Credit Card.

DEBIT CARDS OF AXIS BANK

● GOLD DEBIT CARD-
Benefits of Gold Debit Card- Flexibility of usage. World wide reach. Reward program.
Additional Safety and enhanced insurance. Enhanced limits of cash withdrawals. Zero
Petrol Surcharge. Customer Service Contact.

● GOLD PLUS DEBIT CARD-
Benefits of Gold Plus Debit Card- Instant Identification. Flexibility of usage. World
wide reach. Reward program. Additional Safety and enhanced insurance. Enhanced limits


of cash withdrawals. Zero Petrol Surcharge. Customer Service Contact.

● BUSINESS GOLD DEBIT CARD -
Benefits of Business Gold Debit Card- Instant Identification. Flexibility of usage. World
wide reach. Reward program. Additional Safety and enhanced insurance. Enhanced limits
of cash withdrawals. Zero Petrol Surcharge. Customer Service Contact.

The Features of Savings Account of HDFC BANK.

Regular Savings Account:- An easy-to-operate savings account that allows you to issue
cheques, draw Demand Drafts and withdraw cash. Check up on your balances from the
comfort of your home or office through NetBanking, PhoneBanking and MobileBanking.
Need money urgently? Withdraw cash from any of the 2890 ATM centres spread across
the country.

Features & Benefits-
Wide network of branches and over thousand ATMs to
meet all your banking needs no matter where you are located.
Bank conveniently with facilities like Net Banking and Mobile Banking- check your
account balance, pay utility bills or stop cheque payment, through SMS.
Never overspend- Shop using your International Debit Card that reflects the actual balance
in your savings account. Personalized cheques with your name printed on each cheque
leaf for enhanced security. Take advantage of Bill Pay, an instant solution to all your
frequent utility bill payments. Instruct for payment over
the phone or through the Internet. Free Payable-at-Par cheque book, without any usage
charges upto a limit of Rs.50,000/- per month. Free InstaAlerts for all account
holders for lifetime of the account. Free Passbook facility available at home branch for
account holders (individuals). Free Email Statement facility.

SAVINGS PLUS ACCOUNT:-
Features and Benefits-
Wide network of branches and over thousand ATMs to meet all your banking needs no
matter where you are located. Bank conveniently with facilities like Net Banking and
Mobile Banking- check your account balance, pay utility bills or stop cheque payment,
through SMS. Never overspend- Shop using your International Debit
Card that reflects the actual balance in your savings account. Personalized cheques with
your name printed on each cheque leaf for enhanced security. Take advantage of Bill Pay,
an instant solution to all your frequent utility bill payments. Instruct for payment over the
phone or through the Internet. Free Payable-at-Par cheque book, without any usage


charges upto a limit of Rs.50,000/- per month. Free InstaAlerts for all account holders for
lifetime of the account. Free Passbook facility available at home branch for account
holders (individuals). Free Email Statement facility.
Free Payable at Par (PAP) chequebook without any usage charges upto a limit of 50,000
per month.

SAVINGS MAX ACCOUNT –
Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC Bank
ATMs & on any other Bank's ATM using your HDFC Bank Debit Card. Free Gold Debit
Card for primary account holder for lifetime of the account. Gold Debit Card for other
account holders at Rs 250/- p.a. Free Woman's Advantage/International Debit Card for all
account holders for lifetime of the account. Free Payable-at-Par (PAP) chequebook,
without any usage charges upto a limit of 1 lac per month. Free Demand Drafts on HDFC
Bank locations, upto a limit of 50,000/- per day at home branch. Self/Third Party Cash
Deposit/Withdrawal at non-home branches, upto Rs 50,000/- per day free. Above
Rs50,000 a charge of Rs 2.90 per thousand on the full
amount would be applicable. Free Bill Pay & Insta Alerts for all account holders for
lifetime of the account. Free Monthly Statement of Account. 50% off on the Locker rental
for the 1st year only. Folio maintenance charges on Demat account free for first year.

SENIOR CITIZENS ACCOUNT


Folio maintenance charges on Demat account free for first year. Folio maintenance
charges on Demat account free for first year. Payable-at-Par (PAP) cheque books are
issued free. With this facility, outstation cheques issued by you (for clearing) will be
treated as local cheques, at any HDFC Bank location What's more, enjoy free PAP usage
upto Rs.50,000/- per month. A nominal charge of Re.1/- per 1000 will apply above
Rs.50,000/- on the full amount. Use the third party cash transaction facility at non-
account branches, to have your near and dear ones deposit / withdraw cash upto
Rs.50,000/- per day on your behalf for free. Above Rs 50,000 a charge of Rs
2.90/- per 1000 on the full amount would be applicable..

Insurance Benefit

Get Accidental Hospitalization cover of Rs.50,000/- per annum. This is a reimbursement
cover for the first applicant.You can also claim daily cash allowance once a year (at
Rs.500/- per day for a maximum of 15 days per year) for each day of hospitalization due to


an accident.

NO FRILLS SAVINGS ACCOUNT

Feauters and Benefit-

All this with a Zero Initial Pay-in and a Zero Balance account !

Access a wide network of branches and over a thousand ATMs across the country to meet
all your banking needs. Use the Free National Electronic Funds Transfer (NEFT) facility
to transfer funds from your HDFC Bank account to an account in another Bank at the
locations as specified by RBI. Get Free Quarterly Account Statements. Additional Branch
Cash withdrawals in the month will be charged @ Rs.50/- per transaction. Cheque deposits
at branches will be free of charge and without any restrictions. International Debit Card
available only on request at the branch @ Rs. 100/- p.a. (plus applicable taxes) for each
applicant.

KIDS ADVANTAGE ACCOUNT


Free Education Insurance cover of Rs. 1,00,000/- in the event of death of the parent /
guardian through vehicular accident by road, rail or air to safeguard the future of your
child.

ATM/International Debit Card will be issued for children between 7-18 years of age in the
child's name with your permission. The amount your child is able to withdraw is Rs.
1,500/- at ATMs or spend Rs. 1,000/- at merchant locations.

Opt for standing instruction to transfer any amount from your account to your Kid's
Advantage Account every month (Minimum value = Rs. 500/- & Minimum tenure = 1
year).

Once the balance in the Kid's Advantage Account reaches/exceeds Rs. 10,000/-, the
amount in excess of Rs. 5,000/- will automatically be transferred into a Fixed Deposit for 1
year 1 day, in your child's name, by signing in for our sweep-out facility.

PENSION SAVINGS ACCOUNT


The Pension Saving account is a Zero Balance Account. Timely credit of receivable.


Free International Debit Card. Pension Accounts are opened immediately after advice and
deliverables reach in time- within the 1st and 5th of the new month (in case of EPFO) and
last day of the month (in case of Central Govt. Civil Pensions) Timely issue of Form-
16A (by April 15th) for tax deducted at source in the immediately previous financial year.

FAMILY SAVINGS ACCOUNT

Features and Benefit-
All account holders can operate their account freely without worrying about their
minimum balance. Family members with NRI status can also be part of the group.
Up to 2 free DD's/ MC's on HDFC Bank locations per account per month (max. up to Rs.
25,000/- per instrument per day. Free International Debit Card for all account holders till
the account is part of the Family group. (NRO Accounts will be issued only ATM cards).
Free Passbook facility available at home branch for account holders (individuals).

PERSONAL LOAN of HDFC BANK

Borrow up to Rs 15,00,000 for any purpose depending on your requirements. Flexible
Repayment options, ranging from 12 to 60 months. Repay with easy EMIs. One of the
lowest interest rates. Hassle free loans - No guarantor/security/collateral required. Speedy
loan approval. Convenience of service at your doorstep.

Customer privileges

If you are an existing Auto Loan customer with a clear repayment of 12 months or more
from any of our approved financiers or us, you can get a hassle free personal loan (without
income documentation). If you are an existing HDFC Bank Personal Loan customer with a
clear repayment of 12 months or more, we can Top-Up your personal loan.

Credit Shield

In case of death or total permanent disability of the loans, the loan/nominee can avail of
the Payment Protection Insurance (Credit Shield) which insures the principle out standings
on the loan up to a maximum of the loan amount. Principle outstanding is defined as the
amount of loan outstanding (not including any arrears in payment or interest thereon) at
the Date of Loss, having accounted for payments made and interest accruing as determined


in the Policy. Hence, the amount covered does not include any principal added because of
non - payment of EMI and also will not include interest/ accrued charges.

CREDIT CARDS OF HDFC BANK

● PLATINUM PLUS CREDIT CARD-

Attractive Reward Points. 0% Fuel surcharge. Lost card liability. Interest free credit
facility. Revolving Credit Facility. Utility bills through your credit card.

● GOLD CREDIT CARD-

Up to 5% cash back on air/ rail ticketing. Attractive Reward Points. Rewards points
redemption. Worldwide acceptance. Revolving Credit Facility. Free Add-on card. Interest
free credit facility.
● SLIVER CREDIT CARD-

All-purpose credit card. Earn while you spend. Add on
Cards. Zero liability on lost card . Widely accepted.

DEBIT CARDS OF HDFC BANK

Easy Shop international debit card. Easy Shop gold debit card. Easy Shop pro gold debit
card. Easy Shop international business debit card. Easy Shop women advantage debit
card.

The Features of Savings Account of ICICI BANK.

Savings Account


In Savings Account these facilities are available. Like Debit-cum-ATM Card.
Money Multiplier Facility. Internet Banking . Customer Care. Mobile Banking.
Standing Instructions. Nomination facility. Bank@Home. DD Call and Collect .

Special Savings Account

Comprehensive Banking. Solutions with added features. Supplementary Savings. Ideal
for tax-exempt entities. Internet Banking. Phone Banking. Anywhere Banking .Inward
Remittance.

'Life Plus' Senior Citizen Services

Designated Senior Citizen Desk. Higher Interest Rates on Term Deposits. Demand Loans
against your deposit . Free collection of outstation cheques drawn on any ICICI Bank
location . Special Senior Citizen 'Life Plus' Debit card . Money Multiplier Facility.
Anywhere Banking.

Young Stars

Open a Kid’s Savings Account, Fixed Deposit or a Recurring Deposit. The minimum
average balance for a Savings Account Is Rs.2,500. Free personalized Cheque Book.
Internet Banking. Free International Debit Card. Daily withdrawal and spends of up to
Rs.2,500. Transfer Funds Facility.

Freedom Savings Account

Enjoy free, unlimited access to all non-ICICI Bank ATMs (for cash withdrawals and
balance enquiry). Minimum quarterly average balance of Rs.10,000.

ADVANTAGE WOMEN SAVINGS ACCOUNT

Get a specially designed woman's debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag full of offers
attached to it. This savings account brings to you all our core banking services with many
exciting benefits and features attached, especially for our women customers.


PEOPLES SAVINGS ACCOUNT

A savings account from ICICI Bank available only through our Rural branches. Minimum
balance of Rs.500/-. No annual fees. Unlimited transactions at the base branch where you
have opened your account. Internet, Phone and Mobile banking free of cost.

NOR FRILLS ACCOUNT

The Rural Savings Account will be available through Business Correspondents. The
account is zero balance with no initial deposit. The Customer is provided with an E-
passbook. All transactions in the accounts are done only after a biometric authentication.
Nomination facility is available. Interest is payable half-yearly.

PERSONAL LOAN of ICICI BANK

Features and Benefits
Loan up to 15 lacs. No security/guarantor required. Faster Processing. Minimum
Documentation. Attractive Interest Rates. 12-60 Months repayment options.
ICICI Personal Loans is provided only to an existing ICICI Bank customer. With the
"Loan on Phone" facility, it is possible to secure a loan even without having to visit your
bank branch. If you have been an ICICI Bank customer for the past 9 months, you might
have a pre-approved loan offer waiting for you. All you need to do is.- Login to
icicibank.com using your user ID and password and know your offer. Speak to our phone
banking officers and quote your relationship number. For phone banking numbers.


Walk into any ICICI Bank branch.

CREDIT CARDS OF ICICI BANK

ICICI BANK Credit cards are these types. Like- ICICI BANK Credit Card, ICICI
Platinum Credit Card, ICICI BANK American Express & British Credit Card,
ICICI BANK Titanium Credit Card, ICICI BANK Future Gold Credit Card, ICICI
HPCL Credit Card, ICICI BANK Preferred Credit Card.

DEBIT CARDS OF ICICI BANK

Cashless Spending. Use Online Safely. Lost Card Protection. Countrywide
Acceptance. Worldwide Acceptance.

CONCLUSION

As market research is the process of finding a solution to a problem or a question through
the use of specific tools and technique. So here the information needed by the company
was collected through the means of questionnaire so as to exploit the various suppliers
whom the company had never deal with. The research carried out for the completion of the


Project was successful as all the information was practically up to the company’s
expectation.

FINDINGS

The Primary data collected by the Structured Questionnaire of various people by the
different locality.

1st area :- Behala; which is a residential locality in South Kolkata. Here all

The people are mainly middle class. Here I meet 50 people.

The Result are given below---

SAVINGS ACCOUNTS
NATIONALISED
BANKS
10%
15% AXIS BANK
50%

25% ICICI BANK

HDFC BANK

Personal Loan, High Value Amount Taken and Services of Behala area of 3 Banks


6
5
4
3 AXIS BANK
2 HDFC BANK
1 ICICI BANK
0
PERSONAL HIGH VALUE SERVICES
LOAN AMOUNT

Share holder of Institutional Investors

Trend in Institutional Holders in Indian Banks.

Fll holding (incl. Foreign Fin. Inst. & ADR/ GDR)


Banks

Dec- 07

Mar- 08

Jun-08

ICICI

70.3 %

68. 9 %

67.9 %

HDFC

48.6 %

47. 5 %

47. 0 %

AXIS

37.3 %

37.5 %

35. 0 %


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A comparative study of retail banking strategies adopted by various private sector bank (compared with axis bank to other banks i.e. icici bank & hdfc bank)

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