Dr. Santrupt Misra is the CEO Carbon Black Business of Aditya Birla Group and Director, HR of the Aditya Birla Group , Director on the Aditya Birla Management Corp.Pvt Ltd Board ( Apex decision making body of the Group) , delivered the key note address on Globalization & the Indian MNC - HR & Talent management - Challenges & Opportunities to global partners of Horton International ( hortoninterinternational.com) , a top 20 search firm , in their Annual Global Partners Meeting ( at Taj Lands end Mumbai, India, March 3rd ,2012) His presentation gave a good perspective of Indian groups expanding overseas, and the challenges they face in acquiring the right talent. According to him the relationship between the company and its search partners is a partnership and the success of the business will be greatly determined by the initial support they receive from the search partners. Key decisions / initiatives taken at the meet 1. Further strengthen central secretariat / group administration to enhance systems / best practices / seamless delivery across globe 2. Strengthen network – already Appointed New partners in Austria and Peru 3. Build NICHE’ Global practices – Maritime & Pharma / Healthcare launched 4. Build / consolidate >> International & Regional Key accounts 5. Actively promote Cross border business – both clients & CANDIDATES 6. Focus on BRIC – the growth engines – source candidates from other countries to address Talent shortage 7. Launch of “Horton International Leadership Series “ in India

1. ‘Globalisation and Indian MNC’
HR and Talent management
Challenges and Opportunities
Horton International
Global Partners Meet
Dr Santrupt Misra
Mumbai, March 3, 2012

2. Context
o What is driving Indian Companies to Globalize ?
o Evolution over time
o Globalization of Aditya Birla Group
o HR Challenges of Globalization for Indian Companies
o Role of Search Partners

3. Drivers of Globalization
 Opportunity : Slow Growth , Low Valuation
 Liberalization of India
 Trade Barriers
 Challenges of doing Business in India
 Success of IT
 Globalization of Customers / Markets
 Improvement of Global Knowledge / Understanding
 India Diaspora
 Cash Surplus
 Desire to Derisk: Synergies

4. Evolution over time - India
o Early Globalization
o IT Globalization
o Late Globalization
o Fashionable Globalization
o Entrepreneurial Globalization

5. Evolution over time - India
Foreign Direct FY 1995 FY FY 2011
Investment 2005
Inward FDI ($billion) 1.3 6 61.9
Outward FDI ($billion) 0 2.3 43.9
 Sectoral share of Services as a percentage of GDP has
been above 50% across the last decade, 58% in FY2011
 According to the BCG report –”2011 BCG Global
Challengers” - 20 of the top 100 emerging companies
tapping global markets are from India
 According to E&Y, the value of mergers and acquisition
(M&A) deals involving Indian companies aggregated to
US$ 34.4 billion in 2011 involving 806 transactions

6. Aditya Birla Group
•Launched globalization journey four
decades ago, established first overseas
company in Thailand in 1969
•A US$35-billion corporation, in the league Australia | Austria | Bahrain|
of Fortune 500 - Anchored by 133,000 Bangladesh | Brazil |
employees from 42 nationalities Canada | China | Egypt |
France | Germany | Hungary
| India | Indonesia | Italy |
•15 business sectors, over 50 companies in Ivory Coast | Japan | Korea
| Laos | Luxembourg |
33 countries across 6 continents – Over Malaysia| Myanmar |
60% revenues from international operations the Philippines | Poland |
Switzerland | Singapore |
Spain | Sri Lanka |
•Directly serving over 100 million Tanzania | Thailand | UAE |
customers UK | USA | Vietnam |
•Over 1.5 million shareholders
India’s First Truly Global Corporation

7. Aditya Birla Group: Globally
A metals powerhouse, amongst the worlds most cost efficient
aluminium and copper producers . Hindalco-Novelis is the largest
aluminium rolling company . One of three biggest producers of
primary aluminium in Asia
Number one in Viscose Staple Fibre
Largest Producer of Carbon Black
Fourth Largest producer of Insulators
Fifth largest producer of Acrylic fibre
Among the top 10 cement producers

8. HR Challenges
 Unknown Employer Brand
 How to staff the top
 Assimilate the newly Acquired / Hired
 Generalize or Specialize
 Cost Comfort
 Overcoming the Attitude of Colonization
 Employment Market Trends
 Risk Assessment
 Speed of replacement
 Stop gap arrangements
 Talent Assessment: Existing / New
 Talent Strategy : Industry / Location / Ownership aspirations

9. HR Challenges
Mode of their Entry Size of Investment
•Green Field •Large
•Acquisition •Small
Sector Familiarity
•Established/ Entrenched •Many old MNCs
•New •Early Entrant
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10. HR Challenges
Speed of
Experience as MNC Internationalization
•First Time •Rapid
•Done it, Seen it •Slow
Brand of the Leadership in the
Company Host Country
•Known •Local
•Unknown •Expat
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11. Learnings
 Support Internationalization Strategy with Competence Strategy
 Cadre of Entry Specialists
 Your own Organization Culture can be as much a challenge as
national culture
 Integration speed based local expectations, not your experience
 Trust Building cannot be left to chance
 HR Due Diligence & Planning are key to success
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12. Role of Search Partners
 Centre of Relationship Network – Legal, Accounting, Search
 Office Space
 Employment Market Trend
 Advice on Talent Strategy: Employer Brand
 Deep understanding of client – Our experience with search
partners
 Initial Hires
 Expat CEO mentoring
 Cultural aspects of people management
 Board composition

13. Thank You !