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Digital Innovation Summit 2015: The Innovation in Magazine Media 2015-2016 by Juan Señor (Slidedeck)

Digital Innovation Summit 2015: The Innovation in Magazine Media 2015-2016 by Juan Señor (Slidedeck)

see more at
http://blog.hemartin.net/2015/03/fipp-6th-innovations-in-magazine-media.html

A survey conducted by Innovation International Media Consulting and authored by John Wilpers, Juan Señor and Juan Antonio Giner for FIPP - the worldwide magazine media association.

The 6th Innovations in Magazine Media 2015 - 2016 report is available Digital and/or on Paper here
http://www.fipp.com/news/fippnews/commit-to-changing-your-culture-to-embrace-innovation

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Digital Innovation Summit 2015: The Innovation in Magazine Media 2015-2016 by Juan Señor (Slidedeck)

  1. 1. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT
  2. 2. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THE BEST DAMN MAGAZINE MEDIA INNOVATIONS IN THE WORLD
  3. 3. FROM PROGNOSTICATIONS TO PRESCRIPTION
  4. 4. 5 KEYS TO SUCCESS ALL ROUTES TAKE YOU THROUGH ONE OF THESE ROADS
  5. 5. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 1. Mobileisthedominant platform 2. Videothedominantmode 3. Nativeadvertisingwillbe thedominantvehicle 4. Programmaticwillbe dominantmethod 5. Datawilldominate decisions
  6. 6. FROM PRESCRIPTION TO PLAN OF ACTION
  7. 7. THINK DIFFERENTLY FROM DEMAND POINT OF VIEW RATHER THAN SUPPLY
  8. 8. YOUR AUDIENCE IS DEMANDING SOMETHING ELSE YOU MUST CHANGE
  9. 9. AUDIENCE FIRST CHANGE STRATEGY
  10. 10. IF YOU ACCEPT CHANGE YOU NEVER GROW OLD
  11. 11. IT IS ONLY WHEN YOU DROP YESTERDAY’S ASSUMPTIONS YOU CAN GLIMPSE TOMORROW’S POSSIBILITIES
  12. 12. TIME TO UNLEARN WHAT YOU THINK YOU KNEW TIME TO THINK INNOVATION
  13. 13. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Will it kill or save your brand? 18 pages; 5,427 words NATIVE ADVERTISING
  14. 14. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT STOP ARGUING ABOUT IT. IT’S HERE TO STAY.
  15. 15. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT NATIVE GREW 21% LAST YEAR. DESKTOP GREW 1%
  16. 16. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT PUBLISHERS 20% used native in 2014 Another 25% in ’15
  17. 17. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT ADVERTISERS: 55% brand affinity lift 88% lift in intent to purchase(BuzzFeed; US$120m/year)
  18. 18. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT READERS: 70% want ad stories But do NOT hoodwink us 90% accept native
  19. 19. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THE RISK: BAD EXPERIENCE? 58% never use site again Half tell friends 30-60% exact revenge
  20. 20. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT CRITICS: Doesn’t work Damages brand It amounts to hoodwinking And whoring
  21. 21. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT But bad native is just bad execution…
  22. 22. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Great native is as good as editorial
  23. 23. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT BEST PRACTICES: Label it clearly Hire great writers House them separately Insist on veto
  24. 24. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK: The 5 principals of great native ads 7 great native ads 9 companies who can help
  25. 25. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Is it stupid not to have a strategy? 12 pages; 5,229 words MOBILE ADVERTISING
  26. 26. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT NO MOBILE STRATEGY? SUICIDAL
  27. 27. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT MOBILE IS EVERYWHERE
  28. 28. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • 50% of world population have mobile devices • 25% smartphones • Users check 221 times a day
  29. 29. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Of all web pages served globally: 40% are to mobile
  30. 30. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THREE COMPELLING REASONS FOR A MOBILE STRATEGY
  31. 31. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 1. REVENUE
  32. 32. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • $64b global in ’15, up 60% • $159b by 2018, or 22.3% of global ad spending
  33. 33. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • Without a mobile- friendly site or mobile responsive ad formats, you will not get much or any mobile revenue
  34. 34. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 2. GOOGLE
  35. 35. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • Search drives 64% of all traffic • For the first time, more mobile Google search (9.6b) than desktop (8.3b) last Nov.
  36. 36. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 3. CONSUMER PERCEPTION
  37. 37. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • 80-99% of adults surveyed in 6 countries (China, Germany, US, UK, Brazil, India) go to a competitor’s site after bad mobile experience
  38. 38. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK 8 mobile advertising 
 best practices 13 most innovative mobile ads The best mobile video ads
  39. 39. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Get onboard, or get run over 11 pages; 4,096 words PROGRAMMATIC ADVERTISING
  40. 40. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT AGAIN, NO DOUBT: PROGRAMMATIC IS HERE TO STAY
  41. 41. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “It is doing for the ad world what the automated assembly line did for the automobile manufacturing industry.” — former agency executive Richard Tso
  42. 42. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “Helping ad buyers find the right audience at the right price at the right time.” — BusinessInsider’s 2014 
 Programmatic Advertising Report
  43. 43. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT U.S. programmatic: $15 billion — 
 For first time, more than 50% of all digital display ad dollars; In 2016: it’ll be 66% — eMarketer
  44. 44. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT : EVERYONE IS USING IT
  45. 45. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • 75% of advertisers use it to buy display ads • 50% use it to buy mobile & video ads • American Express switched 100% of its digital ad spend to programmatic • Proctor & Gamble: converted 70%
  46. 46. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT UNPRECEDENTED POWER
  47. 47. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Leverages rich consumer behaviour data (which you never had before) to guide marketing strategies in personalised ways that offer a much greater chance of advertising campaign success
  48. 48. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT CONSUMERS SIGNALING BACK TO BRANDS:
  49. 49. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT FREES SALES PEOPLE FROM GRUNT WORK
  50. 50. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IT DOES NOT ELIMINATE JOBS
  51. 51. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IT DOES NOT LOWER CPMs
  52. 52. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK: Private networks to protect your CPMs How to handle transparency The learning curve
  53. 53. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT You might think it doesn’t affect you… 18 pages; 5,947 words DIGITAL 
 AD FRAUD
  54. 54. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IT AFFECTS EVERYONE
  55. 55. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “The surprise [in the ANA study results] was the ubiquity of the fraud. It is not just no- name websites; it also affects premium publishers.” — Assoc. of National Advertisers (ANA) vp Bill Duggan
  56. 56. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “We have reached a crisis point: 36% of traffic today is generated by machines, not humans.” — Interactive Advertising Bureau (IAB)
 Board of Directors president Vivek Shah
  57. 57. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 10-60% OF ALL DIGITAL ADVERTISING 
 IS FRAUDULENT
  58. 58. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT COSTING THE INDUSTRY: $4.5M/HOUR $6.3B/YEAR
  59. 59. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 25% of all VIDEO ad impressions are fraudulent (viewed by bots)
  60. 60. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Over 10% of all digital DISPLAY impressions 
 are fraudulent
  61. 61. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 50% of all THIRD-PARTY traffic purchased by publishers is fraudulent
  62. 62. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT ADVERTISERS GET PORN SITES NOT PUBLISHERS SITES— BusinessInsider
  63. 63. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT BOTS ACT 
 LIKE HUMANS
  64. 64. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 9 TYPES OF AD FRAUD
  65. 65. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Ad Impression Fraud (CPM) Hidden ad impressions Fake sites Video ad fraud Paid traffic fraud Ad re- targeting fraud Search Ad Fraud (CPC) Affiliate Ad Fraud (CPA) Lead Fraud (CPL) Ad Injection Fraud Domain Spoofing Fraud CMS Fraud Retargeting Fraud Traffic Audience Extension Fraud
  66. 66. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT HOW DO THEY 
 MAKE MONEY?
  67. 67. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • Selling fraudulent ad impressions • Selling fraudulent traffic • Selling their ads on other publishers’ sites • Sending fraudulent traffic for affiliate commission • Creating fraudulent sites that look legitimate and selling advertising on those sites
  68. 68. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT WATCH AN INFECTED BOT IN ACTION
  69. 69. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT HOW TO 
 BEAT THEM?
  70. 70. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Authorize 3rd-party traffic validation technology Request transparency for sourced traffic Use third-party monitoring Apply day-parting Buy only from companies who will give you the name to be on the cheque
  71. 71. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT FRAUD STRIKES AT THE HEART 
 OF OUR BUSINESS
  72. 72. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT ADVERTISING 
 IS BASED 
 ON TRUST 
 AND RESULTS
  73. 73. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT AD FRAUD WRECKS EVERY PART OF THAT EQUATION
  74. 74. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK Strategies 
 to detect & prevent fraud ‘Friends in the Fight’ Mobile ad fraud
  75. 75. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Is the importance of mobile exaggerated? 15 pages; 7,788 words MOBILE
  76. 76. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THIS REALLY IS THE YEAR OF MOBILE
  77. 77. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT
  78. 78. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IT’S THE SEVENTH 
 MASS MEDIA
  79. 79. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “If you think of mobile not as a small screen but as the 7th form of mass media, then the differences between it and the PC are like the differences between radio and print.” — Luke Wroblewski, CEO of app developer Input Factory, told Digiday
  80. 80. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT EVERYTHING 
 IS DIFFERENT
  81. 81. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Different set of audience expectations Different environment Different editorial, advertising, ecommerce tools & mindsets
  82. 82. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “This is a mobile mind shift, not just ‘mobile first’. It is a complete change in the psychology of consumers. The expectation that any desired information or service is available, on any appropriate device, in context, at your moment of need.” — Forrester Research 
 senior vice president Josh Bernoff
  83. 83. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT CONTENT MUST BE: Quick Concise Constant Readable, useable 
 on small screen
  84. 84. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT PUBLISHERS ARE MISSING THE SIGNALS
  85. 85. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “Traditional publishers are dangerously slow to adapt [and] recognise mobile publishing is as different from print-to-web publishing as television is from cave drawings.” — Media consultant Alan Mutter 
 writing in Editor & Publisher
  86. 86. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “If you’re in a meeting and mobile isn’t mentioned in the first ten minutes, leave. It’s that important.” — Jeff Moriarty, chief digital officer, 
 Johnston Press, in Digiday
  87. 87. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THE BIG CHALLENGE: ADVERTISING
  88. 88. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT OH, BY THE WAY: BE MOBILE FRIENDLY 
 BY 21 APRIL OR CONSIDER 
 A NEW LINE 
 OF WORK
  89. 89. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT
  90. 90. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK How to tell if Google likes you 11 mobile edit. tips Native apps 
 or mobile web?
  91. 91. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT If we don’t do much video, will we be OK 18 pages; 6,544 words VIDEO
  92. 92. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT NO, YOU’LL BE IRRELEVANT
  93. 93. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Video will be 79% of global consumer web traffic in 2018, up from 66% 
 in 2013(Cisco)
  94. 94. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT YOU’LL ALSO BE BROKE
  95. 95. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT YOUR CHOICE or A B
  96. 96. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Text: Avg. $2.50 CPMs & shrinking share of traffic…. A
  97. 97. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Video: Avg. 
 $24.50 CPMs & a growing share of traffic B
  98. 98. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT OH, BY THE WAY, VIDEO ALSO GETS:
  99. 99. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 800% more conversions 
 than text-only pages 64% more actual sales 88% longer visits 1,200% more shares 
 than posts with links 
 and text combined
  100. 100. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THE SAME DOMINANCE APPLIES TO ADS
  101. 101. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “A lot of our 
 best-performing [native ads] have had video. The ones with video are absolutely out- performing everything else.” — New York Times advertising EVP 
 Meredith Levien told BeetTV
  102. 102. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT FACEBOOK IS THE PLACE FOR VIDEO
  103. 103. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT As of Oct., for the first time video creators are publishing more native Facebook videos than YouTube videos As of Nov., more videos are being viewed on Facebook than YouTube
  104. 104. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT
  105. 105. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Editors saw a rapid increase in Facebook video engagements • Launched Facebook-only native video series “Hacksmopolitan”, a comedic take on lifestyle-tips video • After 3 months, 53% more shares than other Cosmo posts • One of first videos got 6 million “likes” and 500% more shares than the average Cosmo post. • In one month, a 200% year-on- year increase in engagements to 2.5 million likes, comments, and shares
  106. 106. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT MAKE VIDEO A PRIORITY, THEN:
  107. 107. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Hire digital video natives Establish cost controls Repurpose each video multiple times Promote & distribute clips across multiple platforms
  108. 108. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT BEST VIDEO PRACTICES
  109. 109. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Get to the point… quickly Keep it short Do lots of “explainer” videos Partner with YouTube stars
  110. 110. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK A 17-point video strategy checklist How to do cost- effective videos Why drop a paywall
  111. 111. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Can 
 e-newsletters build habits, revenue? 12 pages; 4,534 words e-newsletters E-NEWSLETTERS
  112. 112. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT YOU BET!
  113. 113. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “Email is 
 a 40-year-old technology that
 is not going away for very good reasons — it’s the cockroach of the internet.”— Blogger Jason Hirschhorn in New York Times
  114. 114. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT VALUABLE PLATFORM
  115. 115. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT “Email is dismissed as something old people use. But in the past few years, we have started to see email as a peer to publishing platforms like Twitter, Facebook, and the web.” — Quartz global news editor Gideon Litchfield in The New York Times
  116. 116. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT E-MAIL IS EXECS’ PREFERRED NEWS SOURCE
  117. 117. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT • 60% preferred e- newsletters as news source over apps, web • 83% preferred e-mail for sharing over Twitter (43%), Facebook (30), LinkedIn (30)
  118. 118. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT QUARTZ DAILY BRIEF • In 25 months, 100,000 subscribers • Sold-out ad inventory • 50% open rate
  119. 119. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT TIME INC’S THE BRIEF • 650,000 subscribers • Open rate of 40% • Podcast for your commute
  120. 120. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK 5 guidelines for editorial success 13 tips to make it mobile friendly Options for smaller publishers
  121. 121. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Can events deliver substantial revenue? 10 pages; 3,202 words EVENTS
  122. 122. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT REVENUE, EXPOSURE, & SO MUCH MORE
  123. 123. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Some publishers get as much as 20% 
 of their revenue from events
  124. 124. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT 1. BOOST EXPOSURE 2. DIVERSIFY REVENUE SOURCES 3. ARE HARDER TO DISRUPT THAN OTHER REVENUE SOURCES 4. DEEPEN CONNECTIONS WITH AUDIENCES AND SPONSORS 5. HIKE CIRCULATION 6. BEAT COMPETITION TO OWN A NICHE 7. ATTRACT ADVERTISERS WHO MIGHT NOT ADVERTISE IN THE MAGAZINE’S MEDIA
  125. 125. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT SO MUCH TO OFFER ADVERTISERS • Pre-event promotions • Sponsorship of separate sessions • Digital advertising • Program advertising • Pre-roll advertising on videos • Sponsorship of streaming event video • Event signage • Booths • 60-second pitches to the audience
  126. 126. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Vogue India Wedding Show • Invitation only • High-end niche • High-end sponsors • Companion book • Large revenues
  127. 127. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Vanity Fair • First “New Establishment Summit” ever • 350 influential attendees • Paid $5,000 each • $2 million in new revenue
  128. 128. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: GQ Comedy Show • First ticketed event • Sold out 3,500 tix • Coincided with comedy issue
  129. 129. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Fortune • “Most Powerful Women” • 400 influential attendees • Price raised $1,000 • Paid $7,500 each • 250 on waiting list
  130. 130. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: The Atlantic • 125 events a year • 20% of total revenue • 4-year revenues up 100% • Biggest: Aspen Ideas Fest • 4,000 people pay $3,000@
  131. 131. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK Five magazines excelling at events Event ethics 
 best practices 13 event planning tips and tricks
  132. 132. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Is data collection & analysis the key? 16 pages; 6,250 words DATA
  133. 133. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT DATA: Must be more than page views, uniques
  134. 134. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT DEEP DATA: 
 The closest thing 
 to a sure bet Examine long-form patterns in the data and ask whether they could be used to create predictive models.
  135. 135. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT EXAMPLE: DATA SAID START DR. OZ
  136. 136. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT BIGGEST DECISION: WHAT TO MEASURE?
  137. 137. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT ATTENTION MINUTES, ENGAGED TIME, 
 TIME SPENT READING
  138. 138. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT NEXT BIGGEST DECISION? WHOM TO HIRE
  139. 139. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Data scientists can be the difference between success and failure in a company's use of its data, so finding the right kind is critical
  140. 140. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT DATA SHOULD BE TOP OF EVERY MEETING AGENDA
  141. 141. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK Who’s doing data right: 7 super stars How to get beyond the page view How to create your own data dashboard How to hire a great data scientist
  142. 142. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Is content rocket science?18 pages; 6,546 words CONTENT
  143. 143. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT ABSOLUTELY!
  144. 144. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IT MUST BE
  145. 145. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT AND IN 2014, PUBLISHERS DELIVERED
  146. 146. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT SO THE FUTURE OF CONTENT IS BRIGHT?
  147. 147. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT WELL, THERE’S THIS ONE NAGGING PROBLEM
  148. 148. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT VERY FEW MAGAZINE MEDIA PEOPLE CAN ACTUALLY DO ANY OF THOSE THINGS
  149. 149. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT BUT PEOPLE AT PLACES LIKE BUZZFEED, VICE, HUFFPOST, AND QUARTZ CAN… AND THEY DO
  150. 150. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT WE NEED NEW SKILLS 
 TO COMPETE
  151. 151. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Serial Podcast
  152. 152. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT The power of podcasts
  153. 153. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Satellite images
  154. 154. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Example: Graphic
 novel
  155. 155. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK Top 5 most creative content apps Reporting by robot Games as content Why podcasts work Building a creative content culture
  156. 156. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT How can print compete with digital? 10 pages; 3,071 words PRINT
  157. 157. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IMAGINATION, CREATIVITY & DATA SMARTS
  158. 158. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT TO Print as doorway to interactive
  159. 159. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT IN THE BOOK Two successful guerrilla launches Kickstarter mags 
 in your niche What new launches are working
  160. 160. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Can print still surprise & delight? 6 pages; 1,557 words OFFBEAT
  161. 161. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THE CREATIVITY NEVER CEASES TO AMAZE
  162. 162. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Eat to taste a new soda flavor Plant to grow wild flowers Use to recharge 
 your mobile phone Connect to as an
 internet router LAST YEAR, 
 PAGES YOU COULD
  163. 163. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT THIS YEAR, WE HAVE 
 PAGES YOU CAN Drink coffee from Use as paper towel 
 in a restroom Track the whereabouts 
 of your child Kids cartoons printed 
 on banana skins
  164. 164. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Nescafe’s pop-up cups
  165. 165. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Towel dispenser news
  166. 166. INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS THE INNOVATIONIN MAGAZINEMEDIA 2015-2016
 WORLDREPORT Banana-skin content
  167. 167. IT IS EASIER TO BE RIGHT ABOUT THE DIRECTION, MORE DIFFICULT TO BE RIGHT ABOUT THE TIMING
  168. 168. FEAR IS THE MORTAL ENEMY OF CREATIVITY CREATIVITY IS THE FUEL OF INNOVATION INNOVATION IS YOUR GUARANTEE TO SUCCESS
  169. 169. CHANGE IS WHAT WE DO AT INNOVATION WE ARE AGENTS OF CHANGE
  170. 170. OUR RESEARCH, CASE STUDIES AND INTIMATE KNOWLEDGE OF HOW TO IMPLEMENT INNOVATION REINVENTS MEDIA
  171. 171. INNOVATE OR DIE
  172. 172. TO GET YOUR COPY OF THE BOOK: FIPP MEMBERS GET DIGITAL EDITION FREE VIA LINK AT 1 PM VIA EMAIL BUY DIGITAL OR PRINT COPY AT FIPP STAND
  173. 173. IT IS TIME TO INNOVATE
  174. 174. THANKYOU INNOVATION IN MAGAZINE MEDIA 2015-2016 WORLD REPORT A SURVEY BY THE INNOVATION INTERNATIONAL MEDIA CONSULTING FOR FIPP – THE WORLDWIDE MAGAZINE MEDIA ASSOCIATION INNOVATIONSINMAGAZINEMEDIA2015-2016WORLDREPORT JUAN SEÑOR JOHN WILPERS JUAN ANTONIO GINER EDITORS

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