In questo power point viene analizzata l'azienda Kellogs: storia, aspetti, scelte strategiche sul prodotto NUTRI-GRAIN

2. Kellogg’s Company was founded in 1906 by two brothers
It is the world’s
leading producer of
breakfast cereals

3. In 2006, the Company had total worldwide sales of almost $ 11 billion
This case study
is about

4. This product had its life-cycle
In the stage of decline
company had to make a key-
business decision
LAUNCH
GROWTH
MATURITY
SATURATION
DECLINE

5. After identifyng
the problem
Kellogg
decided to
relaunch the
product
RenewalTo fulfil
Improved
pricing
structure
New
Packaging
Refocusing
STRATEGY

6. increased sales by 50%

7. Thank you
for your attention