[Guide] How To Market Private Label CBD Products Online

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Your Own Private Label

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You can't distribute any
products in general without
legally registering your business
with the IRS.
Registering your new CBD
business can easily be done
online.

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Of course, before doing so, you'll
need to specify the type of
business you're registering.
• Sole Proprietor
• An LLC
• A Corporation

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The IRS has a complete checklist of
the information, identification, etc.,
that you'll need in terms of paperwork.
After registering your new CBD
business, you'll want to apply for an
Employer Identification Number
(EIN), even if you're registering as a
sole proprietor.

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This will help you to organize your
business taxes when the time comes,
plus it'll save you the energy when and if
you decide to hire employees.
It's also important to keep in mind that because
CBD is derived from the Cannabis plant, it falls
under both state and federal regulations.

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This means that certain licensing and
permits may be required for the
distribution of CBD products in your
state.
A quick look into the U.S. Small
Business Association (SBA)
database will tell you everything you
need to know.

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You'll also have to consider
things like taking the extra steps
to trademark your business
name, which will provide more
legal protection.

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The quality of CBD products
you intend to sell is arguably the
most crucial fundamental of all.
That's why you need to do your due
diligence and get into business with
a reputable supplier that can
guarantee a quality product and only
follow best business practices in
accordance with the industry.

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Look Into Their CBD Oil Sourcing
 One thing you want to make sure of is that
your CBD supplier owns and operates or
sources from the United States. Why?—
because you want to make sure you can trace
each batch back to the source if something
goes wrong. You can't do this with most
sources outside of the states. Not to mention,
farming regulations across seas are much
different.
Tip 1A

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Look Into Their CBD Oil Sourcing
 Choose suppliers who use sustainable
organic and non-GMO farming practices,
starting with the soil and seeds and down the
line to their harvesting and processing
methods.
Tip 1B

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What's Their CBD Oil Extraction
Method?
 There are several different methods used to
extract the CBD from the plant—and not all of
them are good for your health.
 The highest standard and cleanest extraction
method is the CO2 extraction method because
it yields the purest form of CBD without any
nasty chemicals.
Tip 2

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Make Sure They Offer a Certificate of
Analysis (COA)
 The COA is what is meant when people say to
look for third-party lab testing.
 This certificate is proof of the quality of the
product.
 It confirms the levels of the compounds in the
final product as well as the purity and the
potency.
 Most consumers know not to purchase a CBD
product unless it has the COA insignia on the
packaging.
Tip 3

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Ask For a Current Good Manufacturing
Practice (CGMP)
 A CGMP doesn't have to be specified on the
product's packaging like the COA, but you
should request this documentation from any
supplier that you're considering.
 It's proof that they are following both state
and FDA regulations.
Tip 4

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Avoid Certain Claims
 Despite all of the research supporting CBD's
medical benefits, it still cannot be marketed as
anything other than a health supplement in
accordance with the FDA.
 Avoid any supplier that makes bold claims
about their product, because it's actually
required that this disclaimer be very present
wherever CBD products are sold—whether that
be online or in stores.
Tip 5

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Be Wary of the Pricing
 You get what you pay for, especially when it
comes to CBD.
 Incredibly low prices equate to an incredibly
poor product.
 If you're looking into suppliers who meet all of
the above standards, their pricing will be
similar as well.
Tip 6

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The CBD market may be fresh but it can
seem overwhelmingly competitive.
 Remember, a clean and high-quality
product will make all the difference.
 If you go with the cheaper,
environment-harming, chemical-laden
products, you're only destroying your
reputation in this market.
 Of course, having a superior product
doesn't automatically guarantee
superiority.
 You have to lay the groundwork first.

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How you market your product is
equally as important as the
product itself.

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To set yourself up for success, here's what
you need to do:
 Find your target audience and figure out
how to reach them
 Create an attractive website and social
media pages to spread brand
awareness—this includes starting an
email list.
 Create engaging and authoritative
content—this includes customer
testimonials and reviews of your products
 Make sure to offer great customer service

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It may take some time to create
brand awareness, but as long as
you have a quality product and
effective content across your
social media platforms, your new
CBD business will be around for a
long time.

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Selling private label CBD products doesn't
have to be intimidating.
If you're ready to get into the CBD selling
business but need some help marketing your
CBD business online, reach out to our team
here and let us know what you're looking to
get help with.
We've got a whole team full of marketing
knowledge, ready to back you up.

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100%
Free
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[Guide] How To Market Private Label CBD Products Online

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[Guide] How To Market Private Label CBD Products Online