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Social Media Marketing
in China
Each day the average netizen in China spends 5hrs
50mins online, of which about 3hrs 10mins of that time is
on a mobile device and 2hrs 12mins using social media.
According to a report by Accenture, 70% of surveyed
China’s Gen Z respondents say they prefer to buy
products directly via social media.
So, which are the top social media platforms in China?
WeChat
MONTHLY ACTIVE USERS
1.165 billion (Jan 2020)
KEY FEATURES
Messaging, Social Media and
Mobile payments.
DEMOGRAPHICS
54% of users are between the age of 25-40
Douyin
MONTHLY ACTIVE USERS
475 million (Jan 2020)
KEY FEATURES
Video-sharing social network, the
Chinese portal of TikTok
DEMOGRAPHICS
54% of users are under the age of 30
Weibo
MONTHLY ACTIVE USERS
520 million (Jan 2020)
KEY FEATURES
Micro-blogging, trendy topics,
news
DEMOGRAPHICS
80% of the users are under age 35
Xiaohongshu
MONTHLY ACTIVE USERS
85 million (June 2019)
KEY FEATURES
Social media and e-commerce
platform
DEMOGRAPHICS
70 to 80% of Xiaohongshu’s users are women
Tencent QQ
MONTHLY ACTIVE USERS
731 million (Nov 2019)
KEY FEATURES
Messaging, gaming, music,
shopping, microblogging
DEMOGRAPHICS
60% of QQ users were born after 1990
AdChina.io is here to help businesses access the tools needed to
launch targeted, profitable, and smooth ad experiences in China.
Our experience with a wide range of businesses, brands, and
organisations means we are able to choose the best channel to
start.
Sign up for your free account at dsp.adchina.io
About AdChina.io

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Social Media Marketing in China - 2020

  • 2. Each day the average netizen in China spends 5hrs 50mins online, of which about 3hrs 10mins of that time is on a mobile device and 2hrs 12mins using social media.
  • 3. According to a report by Accenture, 70% of surveyed China’s Gen Z respondents say they prefer to buy products directly via social media.
  • 4. So, which are the top social media platforms in China?
  • 5. WeChat MONTHLY ACTIVE USERS 1.165 billion (Jan 2020) KEY FEATURES Messaging, Social Media and Mobile payments. DEMOGRAPHICS 54% of users are between the age of 25-40
  • 6. Douyin MONTHLY ACTIVE USERS 475 million (Jan 2020) KEY FEATURES Video-sharing social network, the Chinese portal of TikTok DEMOGRAPHICS 54% of users are under the age of 30
  • 7. Weibo MONTHLY ACTIVE USERS 520 million (Jan 2020) KEY FEATURES Micro-blogging, trendy topics, news DEMOGRAPHICS 80% of the users are under age 35
  • 8. Xiaohongshu MONTHLY ACTIVE USERS 85 million (June 2019) KEY FEATURES Social media and e-commerce platform DEMOGRAPHICS 70 to 80% of Xiaohongshu’s users are women
  • 9. Tencent QQ MONTHLY ACTIVE USERS 731 million (Nov 2019) KEY FEATURES Messaging, gaming, music, shopping, microblogging DEMOGRAPHICS 60% of QQ users were born after 1990
  • 10. AdChina.io is here to help businesses access the tools needed to launch targeted, profitable, and smooth ad experiences in China. Our experience with a wide range of businesses, brands, and organisations means we are able to choose the best channel to start. Sign up for your free account at dsp.adchina.io About AdChina.io