Presentation at the Expertise Journalism symposium on June 17 2014 in Amsterdam on why people share news and information

1. All the news that’s
fit to share
Alfred Hermida
@hermida
June 17 2014

4. How to make the
important shareable
and the shareable
important

5. Sharing as social capital
Photo Speedeye: http://www.flickr.com/photos/speedye

6. Why would a reader
share my story?

7. Sharing as a form of expression
Photo Kate Skegg: http://www.flickr.com/photos/mindtalk/

8. Takeaway #1
What does sharing my
story say about the
reader?

9. Me, myself and I
Photo Gisela Giardino: http://www.flickr.com/photos/gi/

10. Takeaway #2
How does sharing your
story empower a
reader to talk about
herself?

11. Sharing as relationships
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/

12. Takeaway #3
How does sharing
your story help
people connect?

13. Show you care
Photo Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/

14. Takeaway #4
How does sharing
your story reflect a
reader’s priorities?

15. Giving is enriching
Photo wlodi: http://www.flickr.com/photos/wlodi/

16. Takeaway #5
How does sharing a
story make your
reader feel good?

17. Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/

18. Four more years
Photo: @BarackObama

19. Be happy
Photo: Daniel http://www.flickr.com/photos/piulet/

20. Takeaway #6
Don’t promote factual
stories devoid of
emotion on social media

21. Sad is bad
Photo: Shandi-lee Cox http://www.flickr.com/photos/shandilee/

23. Takeaway #7
Highlight the positive in
a sad story to leave
readers feeling inspired

24. Be wary of fear
Photo: Capture Queen http://www.flickr.com/photos/uaeincredible/

26. Takeaway #8
Stories that make us
fearful tend not to be
shared on social media

27. Get angry
Photo: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/

28. Dave Carroll

29. Takeaway #9
Stories that make us
angry prompt sharing

30. OMG! That’s disgusting
Photo: Jon Ovington http://www.flickr.com/photos/jon_ovington/

31. BBC News, Jan 10

32. Takeaway #10
Disgust is a very
powerful driver for
sharing

33. New book
• Tell Everyone:
• Why We Share and
Why It Matters
• Out on Oct 14
• More at:
Telleveryone.ca
• @hermida