Mass Communication Effects
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1. The document discusses the evolution of mass media research from the propaganda model to the critical cultural model which examines how people use media to construct their view of the world. 2. It also covers different types of media effects such as message, medium, ownership, and active audience effects and how they influence people. 3. The role of media in politics is discussed including resonance and competitive models of how campaigns affect voters and debates around media and political bias.
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Editor's Notes
- Resonance – The candidate who does the best job of sending out messages that connect with target voters is the one most likely to win. Give example, pg.
- Is there a predictable bias in American news? Critics on both the right and the left maintain there is either a liberal or conservative bias in the opposite direction.