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February 25, 2012
 Michigan Sate University, University of Nebraska,
Iowa State University, and University of Minnesota
United States Horse Industry:
Finding Your Dream Job!

        Christine Skelly, Michigan State University
    Kathleen Anderson, University of Nebraska Lincoln
Overview
1. US Equine Industry
2. Equine Jobs
3. Finding Your Dream
   Job
4. EBC Information
Horse Uses
• There are horses in
                                   Other, (19
  every state.                     %), 1,752,4
                                        39
• 45 states have at least                             Recreation
                                                         (43%)
  20 K horses each.         Racing, (9                , 3,906,923
                            %), 844,53
                                 1

                                         Showing, (
                                         29%), 2,71
                                           8,954
Participation
                                            Owner Activities
•   4.6 million people are
    involved with horses
•   This includes 2 million                       238,000
    horse owners
     238,000 breeding
     481,000 competing,                                       Breeding
     1.1 million involved in                                  Competing
                                                  481,000
      other activities          1,100,000                      Other
•   1 out of every 63
    Americans is involved
    with horses!
Gross Domestic Product

• US Horse Industry         GDP (billions of dollars)
  directly produces        14
                                11.8
                           12          10.8 10.6
  goods and services of    10
  $38.8 billion             8
                            6                      5.5
• Total impact of $101.5    4
  billion on U.S. GDP       2                            GDP
                            0
Employment
                                      FTE Jobs Supported by the
•   The industry employs
                                         U.S. Horse Industry
    701,946 people directly.      500,000
    Equates to 453,612 full-      450,000
                                  400,000
    time equivalent jobs.         350,000
                                  300,000
     119,000 service providers   250,000
                                  200,000
     2 million family members    150,000
      and volunteers              100,000
                                   50,000
•   The industry supports a             0
    total of over 1.4 million
    FTE jobs across the U.S.
                                            Column1   Total
Taxes
• The industry pays a
  total of $1.9 billion in
  taxes to federal, state
  and local governments
  as follows (in millions
  of dollars):
    Federal - $588
    State - $1,017
    Local - $275
Diversity of the Industry
• Rural activities
    breeding
    training
    riding
• Urban activities
    racetracks
    off-track betting
    horse shows
    public sales
Income Levels
        Average Income of Horse Owners
               < 50 K   > 100 K     25-75 K




                                      31%
         43%                          <50 K
        25 – 75 K

                            26%
                           >100 K
Community Size
• Over 70% of horse
  owners live in rural
  communities of 50,000
  or less.
EQUINE JOBS
Equine Jobs with Direct
Contact with Horses



      Head Trainers           Breeders        Riding/Driving Instructors                 Health Care
     Assistant Trainers   Foaling Attendant                                                Dentists,
                           Mare Handlers                                                     Equine
                          Stallion Handlers                                Veterinarians, Chiropractors, Acupuncture
Equine Jobs with Direct
Contact with Horses




   Grooms    Barn         Farrier    Horse
            Managers                 Show
                                    Judges
Equine Jobs - Sales
                Direct                   Indirect

•   Advertisements         • Bedding
•   Agritourism            • Equipment, Supplies &
•   Apparel                  Transportation
•   Associations           • Entertainment
•   Auctions               • Facilities
•   Communications         • Insurance
•   Education              • Loans
•   Feed Industry          • Real Estate Sales
•   Health
•   Horse Sales
•   Pharmaceuticals
•   Tack
Equine Jobs: Entertainment
        Agritourism
        •   Camps
        •   Dude Ranches
        •   Trail Guides/Management
        •   Equi-Trekking

        Film
        • Trainer
        • Stunt Rider



        Entertainers
        • Motion picture industry animal providers
        • Motion picture industry consultants
        • Motion picture industry stunt riders
Rodeo Jobs
       Rodeo
       •   Announcer
       •   Event coordinator
       •   Bucking stock
       •   Rodeo manager
       •   Pick-up
       Exhibitor
       • Barrels
       • Bull Riding
       • Roping
       • Steer Wrestling
Horse Event Industry Jobs
                  Direct Jobs
                                                     Associations

•   Communications
•   Course Designers                 • National Associations
•   Development/Fundraising            • American Horse Council
•   Event Managers                   • State Associations
•   Education                          • Kentucky Equine Education Project
    • Youth                          • Breed Associations
    • Adult                            • American Quarter Horse
•   Leadership/Administration            Association
•   Promotion                        • Discipline Associations
•   Marketing                          • United States Equestrian Federation
•   Publications                     • Professional Associations
•   Registrations                      • American Association of Equine
                                         Practitioners
Communication Jobs

 • Editors
 • Graphic design
 • Illustrators
 • Journalists (publications)
 • Marketing practitioners
 • Photographers
 • Public relations
 • Sales: advertisement placements, publication sales
 • Social Media Relations
 • Subscription management
 • Video production units including videographers, editors, producers
 • Website development and management
 • Writers (books)
Research & Education
         Educators                  Research
• Riding Instructors       • Animal Etiologist
• Clinicians               • Equine Nutritionist
• Extension Educators      • Feed Chemist
• Instructors/Professors   • Geneticist
• Therapeutic Riding       • Pharmaceutical chemist
  Instructors              • Reproductive physiology
• Online Education           specialist
  • Courses                • Research chemist
  • Software               • Statistician
• Museum curator
Additional Equine Jobs
•   Accountants
•   Attorneys
•   Equine Flight Attendant
•   Financial Analyst
•   Journalism
•   Legislation & Government
•   Mounted Security Officer
•   Public Relations
•   Product Developer
•   Transportation/Haulers
Racing Industry Careers
      STUDS                                 PUBLIC

    BREEDING                             ENTERTAINMENT

Stallion & Mare
Owners
                   RACECOURSES
      Youngstock
                      RACING
  SALES

                                          TOTES AND
TRAINING STABLES               JOCKEYS    BOOKMAKERS
                                            BETTING
    TRAINING
Finding Your Fit
• Know yourself
    Personal skills
• Research possibilities
    Business development
    Door to door
• Develop professional
  skills
• Job search
Build Your Resume
•   Internships
•   Associations
•   Volunteer
•   Stay versatile
Where do you fit?
•   Are you passionate
    about horses?
•   What are your favorite
    academic subjects?
•   What is your ideal
    internship?
•   What is your ideal
    working schedule?
•   What is your biggest
    strength?
•   What is your ideal
    career?
Resume Tips
• Tailor resume to fit the
  job description
    Highlight experiences
     that match the job
     description
    Make sure all skills listed
     in the job description are
     covered in your resume
    Be honest!
Prepare for the Interview
•   Know the lingo
•   Know the industry
•   Research the business
•   Call ahead to confirm
    time/location/names
    you will be interviewing
    with
•   Write out your strengths
    and weaknesses
•   Develop list of questions
•   Practice!
Interview Day
• Bring extra copies of
  your resume and job
  description
• Bring a business card
• Arrive early
• Introduce yourself with
  a firm handshake
• Dress appropriately
• Follow up with thank
  you letter
Resources
• American Horse Council Survey
• Careers in the Equine Industry. Penn State.
  http://www.das.psu.edu/research-
  extension/equine/careers
• Your Guide to a Successful Career. Colorado
  State University Equine Science.
  http://equinescience.colostate.edu/prospec
  tive%20students/Equine%20Science%20Care
  er%20Packet.pdf
Equine Business Conference
•   Date: Sat., Feb. 25
•   Fee: $30
•   Online Registration:
    http://myhorseuniversity
    .com/ebc
•   Locations
     Iowa State University
     Michigan State University
     University of Minnesota
     University of Nebraska
      Lincoln
Get Social with EBN!



  Equine Business Network




    Equinebusinessn
Upcoming Webcasts
• Horse Boarding Operations – What is
  Involved?
  February 28, 2012 | 7PM

• Managing Live Horse Events
  March 27, 2012 | 7PM
Finding Your Dream Job in the US Horse Industry
Finding Your Dream Job in the US Horse Industry
Finding Your Dream Job in the US Horse Industry

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Finding Your Dream Job in the US Horse Industry

  • 1. February 25, 2012 Michigan Sate University, University of Nebraska, Iowa State University, and University of Minnesota
  • 2. United States Horse Industry: Finding Your Dream Job! Christine Skelly, Michigan State University Kathleen Anderson, University of Nebraska Lincoln
  • 3. Overview 1. US Equine Industry 2. Equine Jobs 3. Finding Your Dream Job 4. EBC Information
  • 4. Horse Uses • There are horses in Other, (19 every state. %), 1,752,4 39 • 45 states have at least Recreation (43%) 20 K horses each. Racing, (9 , 3,906,923 %), 844,53 1 Showing, ( 29%), 2,71 8,954
  • 5. Participation Owner Activities • 4.6 million people are involved with horses • This includes 2 million 238,000 horse owners  238,000 breeding  481,000 competing, Breeding  1.1 million involved in Competing 481,000 other activities 1,100,000 Other • 1 out of every 63 Americans is involved with horses!
  • 6. Gross Domestic Product • US Horse Industry GDP (billions of dollars) directly produces 14 11.8 12 10.8 10.6 goods and services of 10 $38.8 billion 8 6 5.5 • Total impact of $101.5 4 billion on U.S. GDP 2 GDP 0
  • 7. Employment FTE Jobs Supported by the • The industry employs U.S. Horse Industry 701,946 people directly. 500,000 Equates to 453,612 full- 450,000 400,000 time equivalent jobs. 350,000 300,000  119,000 service providers 250,000 200,000  2 million family members 150,000 and volunteers 100,000 50,000 • The industry supports a 0 total of over 1.4 million FTE jobs across the U.S. Column1 Total
  • 8. Taxes • The industry pays a total of $1.9 billion in taxes to federal, state and local governments as follows (in millions of dollars):  Federal - $588  State - $1,017  Local - $275
  • 9. Diversity of the Industry • Rural activities  breeding  training  riding • Urban activities  racetracks  off-track betting  horse shows  public sales
  • 10. Income Levels Average Income of Horse Owners < 50 K > 100 K 25-75 K 31% 43% <50 K 25 – 75 K 26% >100 K
  • 11. Community Size • Over 70% of horse owners live in rural communities of 50,000 or less.
  • 13. Equine Jobs with Direct Contact with Horses Head Trainers Breeders Riding/Driving Instructors Health Care Assistant Trainers Foaling Attendant Dentists, Mare Handlers Equine Stallion Handlers Veterinarians, Chiropractors, Acupuncture
  • 14. Equine Jobs with Direct Contact with Horses Grooms Barn Farrier Horse Managers Show Judges
  • 15. Equine Jobs - Sales Direct Indirect • Advertisements • Bedding • Agritourism • Equipment, Supplies & • Apparel Transportation • Associations • Entertainment • Auctions • Facilities • Communications • Insurance • Education • Loans • Feed Industry • Real Estate Sales • Health • Horse Sales • Pharmaceuticals • Tack
  • 16. Equine Jobs: Entertainment Agritourism • Camps • Dude Ranches • Trail Guides/Management • Equi-Trekking Film • Trainer • Stunt Rider Entertainers • Motion picture industry animal providers • Motion picture industry consultants • Motion picture industry stunt riders
  • 17. Rodeo Jobs Rodeo • Announcer • Event coordinator • Bucking stock • Rodeo manager • Pick-up Exhibitor • Barrels • Bull Riding • Roping • Steer Wrestling
  • 18. Horse Event Industry Jobs Direct Jobs Associations • Communications • Course Designers • National Associations • Development/Fundraising • American Horse Council • Event Managers • State Associations • Education • Kentucky Equine Education Project • Youth • Breed Associations • Adult • American Quarter Horse • Leadership/Administration Association • Promotion • Discipline Associations • Marketing • United States Equestrian Federation • Publications • Professional Associations • Registrations • American Association of Equine Practitioners
  • 19. Communication Jobs • Editors • Graphic design • Illustrators • Journalists (publications) • Marketing practitioners • Photographers • Public relations • Sales: advertisement placements, publication sales • Social Media Relations • Subscription management • Video production units including videographers, editors, producers • Website development and management • Writers (books)
  • 20. Research & Education Educators Research • Riding Instructors • Animal Etiologist • Clinicians • Equine Nutritionist • Extension Educators • Feed Chemist • Instructors/Professors • Geneticist • Therapeutic Riding • Pharmaceutical chemist Instructors • Reproductive physiology • Online Education specialist • Courses • Research chemist • Software • Statistician • Museum curator
  • 21. Additional Equine Jobs • Accountants • Attorneys • Equine Flight Attendant • Financial Analyst • Journalism • Legislation & Government • Mounted Security Officer • Public Relations • Product Developer • Transportation/Haulers
  • 22. Racing Industry Careers STUDS PUBLIC BREEDING ENTERTAINMENT Stallion & Mare Owners RACECOURSES Youngstock RACING SALES TOTES AND TRAINING STABLES JOCKEYS BOOKMAKERS BETTING TRAINING
  • 23. Finding Your Fit • Know yourself  Personal skills • Research possibilities  Business development  Door to door • Develop professional skills • Job search
  • 24. Build Your Resume • Internships • Associations • Volunteer • Stay versatile
  • 25. Where do you fit? • Are you passionate about horses? • What are your favorite academic subjects? • What is your ideal internship? • What is your ideal working schedule? • What is your biggest strength? • What is your ideal career?
  • 26. Resume Tips • Tailor resume to fit the job description  Highlight experiences that match the job description  Make sure all skills listed in the job description are covered in your resume  Be honest!
  • 27. Prepare for the Interview • Know the lingo • Know the industry • Research the business • Call ahead to confirm time/location/names you will be interviewing with • Write out your strengths and weaknesses • Develop list of questions • Practice!
  • 28. Interview Day • Bring extra copies of your resume and job description • Bring a business card • Arrive early • Introduce yourself with a firm handshake • Dress appropriately • Follow up with thank you letter
  • 29. Resources • American Horse Council Survey • Careers in the Equine Industry. Penn State. http://www.das.psu.edu/research- extension/equine/careers • Your Guide to a Successful Career. Colorado State University Equine Science. http://equinescience.colostate.edu/prospec tive%20students/Equine%20Science%20Care er%20Packet.pdf
  • 30. Equine Business Conference • Date: Sat., Feb. 25 • Fee: $30 • Online Registration: http://myhorseuniversity .com/ebc • Locations  Iowa State University  Michigan State University  University of Minnesota  University of Nebraska Lincoln
  • 31. Get Social with EBN! Equine Business Network Equinebusinessn
  • 32. Upcoming Webcasts • Horse Boarding Operations – What is Involved? February 28, 2012 | 7PM • Managing Live Horse Events March 27, 2012 | 7PM

Editor's Notes

  1. The United States has the most versatile horse industry in the world. We have horses that represent many countries, as well as native American horse breeds and newer breeds that have been developed in America. The American Horse Council estimates that there are 9.2 million horses in the United States and that 2 million Americans own horses. The pie chart on the right shows the breakdown of uses of the 9.2 million horses in America. For more U.S. statistics, go to the American Horse Council web site at http://www.horsecouncil.org/nationaleconomics.php.The next lesson will give you an idea of the versatility of horses and expand your imagination as a horse enthusiast. As you go through this information, really think about what you want to do with your horse.
  2. 4.6 million people are involved in the horse industry in some way, either as owners, employees, service providers or volunteers.
  3. Some are part-time employees and some are seasonal so this
  4. The study dispels the misperception that the horse industry is an activity only for wealthy individuals. In fact, the horse industry is a diverse activity with stakeholders including recreational and show horse riders, and moderate-income track, show and stable employees and volunteers.Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.
  5. Auction clerk, Auctioneer, Backstretch stable hand, Barn foreman, Bloodstock agent, Breeder, Broodmare manager, Clerk of sales, Clocker, Equine appraiser, Equine insurance agent, Farm exercise rider, Farm groom, Farmhand, Foaling attendant, Handicapper, Harness driver, Horse auction manager, Hot walker, Jockey, Jockey’s agent, Jockey’s valet, Paddock judge, Patrol judge, Pedigree researcher/analyst, Race starter, Racetrack trainer, Racetrack manager, Racetrack official, Racing form publisher, Racing form writer, Racing chemist, Racing secretary, Racing steward, Stallion manager, State racing commissioner, Tattoo inspector, Track exercise rider, Track marketing/publicity, Track office staff, Track photographer