1) The document summarizes an interview with Anne Garcia, a 22-year-old communications graduate who works in advertising and enjoys crafting clothes. 2) An empathy map was created based on the interview, noting Anne's satisfaction with her career area but dissatisfaction with her current role, as well as a need for activities outside work. 3) The problem statement identifies that Anne needs to find a way to transform work-related stress and dissatisfaction into positive energy through a hobby like crafting, in order to better handle her daily responsibilities.

1. Empathize and Define
Design Thinking Course
Gustavo Silva [Heyygus]

2. Agenda
Interviewee
Empathy Map
Problem Statement

3. Interviewee
Anne Garcia
22 years old
Graduated in Communications
Works in an advertising agency
Enjoys crafting clothes and fashion accessories
Vegeterian

4. Empathy Map
Say Section:
Relevant quotes from the inteviewee
"I really enjoy the area I'm working in, but I'm still not satisfied with what I'm doing."
"Sometimes I wanna leave and ran away."
"I feel excited when I make through some difficult task. I feel more secure in taking other responsibilities."
"Each day I learn many different new things while I'm working, which contribute for my professional and personal life."
"I guess I should find other activities outside from my daily job to improve other skills."

5. Empathy Map
Think and Feel Section:
Inferences (educated guesses) about the meaning of what the person said
The interviewee is affected by the hard work she has to deal everyday.
She has no kind of hobby or activity to relieve the stress, causing her to get unsatisfied with her job.
She actually likes what she does, the environment she works and the career growth possibility. The fact is that she
is not doing anything else for herself, something that could give her strength and new insights outside her daily
routine.

6. Problem Statement
Stakeholder:
Young enthusiastic life adventurer. She enjoys communicating herself and is always looking for new learnings and
adventures. When talking about her routine, she demonstrates a feeling of excitement mixed with unsatisfaction.
Opportunities to help people and animals are a blessing for her.

7. Problem Statement
Problem/Need:
Anne needs to find a way to transform the stress and unsatisfaction she has at work into positive energy or
excitement to do stuff that makes her happy and satisfied.
She also needs to learn how to deal with her daily responsibilites to avoid stress and frustration.

8. Problem Statement
Insight:
Anne enjoys crafting clothes, purses, involving in animal protection programs, but currently she is not involved in
anything. She definitely needs to find some parallel activity to keep her mind occupied and renew her creativity and
peace.
Finding a hobby could help her to deal with her job and daily routine in a responsible and peaceful way.

9. Thanks