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值得一試的小事:打造 UX 導向的產品開發文化
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David Liu
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UX組織文化的推廣,要由在乎它的在乎來「拉動」。 主題包括UX在台灣水土不服的原因,以及建立 Agile UX 團隊的一些重要的小事
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值得一試的小事:打造 UX 導向的產品開發文化
1.
UX (David Liu) 104 2014 /
8 / 23
2.
UX,
3.
UXers ( )
4.
UXers ( )
5.
UXers ( )
6.
UXers UXers (
)
7.
UXers
8.
9.
10.
11.
... ... ...
...
12.
UXers ( )
13.
UX (David Liu) 104 2014 /
8 / 23
14.
Leading Question: UX
, UX A. B. C. UX ( )
15.
UX • > • > •
BCD > UCD • Push > Pull* • > • •
16.
UX Maturity Model 104
JB (2010~Now) Yahoo! TW (2003~2008) Team + Lab Projects Product Road mapping Strategy Portfolio TCSI
17.
, (product Revamp) (Product Roadmap) (Product
Portfolio) Design options Design Assumptions Behavior Assumptions
18.
10 , ...
UX
19.
• • ( ) •
BUT, ( ), ( ) • • • ( ) • BUT,
20.
… PM Usability Testing
UXers: , ( Lab )
21.
1: Agile +
Lean + UX
22.
23.
2: (101 )
24.
Empower Enable Engage Enable for Design Professions Engage
for Team Participation Empower for Self-Organization
25.
Rolling Study by
Teammates enable engage
26.
Rolling Study by
Teammates • , • , • • , • , , Source: Michael Kronthal, Y! enable engage
27.
Topline findings • 15
debriefing, ( 24 only • , 1 • , • , empower engage
28.
Proto-Persona 使用者的需求、動機以及行為特徵 empower engage
29.
• • & • & • empower
engageenable
30.
Storymap Kanban • , • Backlog: •
: • : X-mind • GTD: empower engageenable
31.
Walk How it • • • empower
engageenable
32.
Walk it • (task
flow) • problem space • Tips: – – or empower engageenable
33.
3 • (If only can
do one thing) • : – Review: 3 points – Next step: 3 Action item – Concept diagraming: (1) What, (2) So what, (3) Now what • UXers empower engageenable
34.
• : ?
? ? ? • • , Uxer • Tip: – ( ) – – ( empower engage
35.
... ! • , •
, , , • empower engageenable
36.
, engageenable
37.
Takeaways x 3 1.
UX 2. enable + engage + empower 3.
38.
39.
Source: Agile42
40.
~ Further reading
~
41.
42.
Backups • Game Modeling •
5 why: Focus on Problems, not solutions* • Mental Modeling* • Pattern* • Prototype-Driven • Kano Modeling
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