presentation @ Taiwan community event on 2016/10/07

1. How to Build “YOUR” Community
2016/10/07
Hideki Ojima | @hide69oz

2. 歡迎 你好
我是小島英揮

3. 小島 英揮（Hideki Ojima)
• A Marketing Guy (20+ years
experience in ICT industry)
• The First Employee of AWS Japan
(since 2009 Dec)
• Former Head of Japan Marketing
• Just Left AWS in 2016 Aug
http://ascii.jp/elem/000/001/221/1221319/

4. What I did @ AWS
• Tokyo Region Launch Activities
• Many localization projects including
AWS JP website
• Large Awareness Campaign
• The Largest AWS Summit in WW
(13,000 attendees in 3 Days)
• AWS re:Invent tour with 350+
attendees from Japan
• User Community Expansion

5. Now...
I’m a Traveler!
https://www.instagram.com/hidekiojima/

6. … So, No Need for PR check!

7. Today’s objective：
Sharing a success story of
AWS User Community Expantion in Japan

8. About JAWS-UG
JAWS-UG = Japan AWS User Group
Since 2010 from Tokyo

9. Keep Expanding…

10. Now, there are 50+ subsidiaries in Japan

11. JAWS-UG’s movement makes many followers
AWS Users in APAC
AWS Partners
in Japan
Competitors in Japan

12. Why Community?

13. Peer talk works well for
Listening
Learning
Respecting
…. and having Fun!

14. Community is …
Contents Generator（情報生成）
Contents Exchanger（情報交換）
Contents Archives （情報保存）
about common / specific topics

15. JAWS-UG is …
Contents Generator（情報生成）
Contents Exchanger（情報交換）
Contents Archives （情報保存）
about AWS!

16. Don’t Sell to the Community
Sell Through the Community
Relationship between vendor and communities

17. JAWS-UG on ASCII.JP
Curation Media
about JAWS-UG has
lauched!
(since 2016 June)
http://ascii.jp/jaws-ug/

18. How to build & grow
Community?

19. #1 Find Key Leaders
#2 Followers are important
#3 Frequent Meeting opportunities

20. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

21. Cloud is Full Stack => JAWS-UG is Full Stack!
Infra Engineers
Network Engineers
Ent Application Developers
Web Apps Developers
Web Designers
Ruby
Java
.Net
PHP
Perl
Python
C++
Java Script
End Users
SIs
ISVs
Consultants
Bloggers
CxO
Marketing Person
Biz Dev Person
Engineer / Developers
Designers
Linux
Windows
MySQL
Oracle
WordPress

22. Off-Line meeting is super
important!

23. Key Triangle for community growth
[Study Group]
=> Information Exchange & Generation
[Drinking]
=> Know each other in person
[SNS/Web]
=> Keep and strengthen the engagement
Beginners for AWS
Join! Information feed
Encouraging & Mentoring
Feedbacks
Connect!!

24. Beginners Only meetup

25. Specific topic meetup

26. Recent Hot Topics…
• Serverless Architecture
• Container Architecture
• DevOps
• Big Data
• Securities
• CLI
• Workshop for AWS Certification test
• Amazon Alexa / Echo

27. Recent Initiatives
• AWS re:Boot
• AWS re:Mote
• AWS re:Cap

28. Speaking opportunity is also important
“Lightning Talks” is quite
common format in Every
JAWS-UG because it is
good way for making
speaking opportunities
for newcomers.

29. https://www.facebook.com/AwsHub

30. The Annual
Conference of
JAWS-UG

31. JAWS DAYS CONFERENCE
2016 March 15th (Sat)
・7 Tracks, 50+ Sessions
・Registration: 1,300 +
・Attendees: 1,100 +
・Party & Lightning Talks Session
Participants: 600 +

32. Some key Items for community growth….
Icon Images
(on Stickers, T-Shirts, Web…etc)
Hashtag
(for Twitter, facebook, Blog, Youtube..)
Recognition
#jawsug
#jawsdays

33. JAWS-UG goes Enterprise: E-JAWS
(Enterprise JAWS-UG)
“CIO talks CIOs” Community

34. You can start Today!

35. Question?