Presentation slide at Web祭 2017 in 高雄・台湾

1. How to Grow “YOUR” Community
2017/11/19
Hideki Ojima | @hide69oz
http://stilldayone.hatenablog.jp/

2. Thank You for Your Inviting!

3. 小島 英揮
Hideki Ojima
Parallel Marketer
/Evangelist

5. Be Interactive!
Social Post w/ #Web祭 #webmatsuri2017
Give me a lot of Questions!!

6. The Power of Community

7. Do you belong to tech community?
你屬於科技社群嗎？

8. 3/11/2017
TOC Messe, Tokyo, Japan
A community event…

9. • Sessions: 50+ (8tracks）
• Entry:1,500＋
• Attendees: 1,200+
• Sponsors: 30＋
• Volunteers in Event Organizer team: 100+
http://jawsdays2017.jaws-ug.jp/

11. 100% Organized by Community
Members

12. Pre-Day Event:
International User Community Meetup
Guests from Taiwan / Korea / Singapore

13. After-Day Event:
JAWS-UG Leaders Meetup

14. Would you like to build
“YOUR” Community like this?
想建立屬於"您"的社群嗎？

15. Today, you can learn…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.

16. Benchmarking: JAWS-UG

17. JAWS-UG
(Japan AWS User Group)
Since 2010, From Tokyo
The Largest User Community
of Cloud Computing in Japan

18. Keep Expanding…

19. Now, there are 50+ subsidiaries in Japan

20. JAWS-UG’s movement makes many followers
AWS Users in APAC
AWS Partners
in Japan
Competitors in Japan

21. Why Community?

22. Good resource pool for generating
“Contents” to your Interests and Target
Audience !

23. Community is …
Contents Generator
Contents Exchanger
Contents Archives
about common / specific topics

24. JAWS-UG is …
Contents Generator
Contents Exchanger
Contents Archives
about AWS!

25. JAWS-UG on ASCII.JP
Curation Media
about JAWS-UG has
lauched!
(since 2016 June)
http://ascii.jp/jaws-ug/

26. “YOUR” Community can be …
Contents Generator
Contents Exchanger
Contents Archives
about Your Products / Tech / Topics!

27. How to Deliver the Contents to
Appropriate Target?

28. An old style...

29. Smarter Way…
Bowling Pin Strategy

30. Bowling Pin Strategy
Sell Through the Community
Vendor /
Provider
Community

31. Find “YOUR” 1st pin

32. =
Role Model
Followers
Wannabes
YOUR 1st pin

33. 3 First Principles for creating your 1st pins
• Context First
• Off-line First
• Output First

34. Key cycle: Output First brings good input

35. How to build & grow
Community?

36. 3 Steps for community growth
#1 Find Key Leaders (1st PINs)
#3 Frequency of off-line meetings
#2 Followers make Leaders

37. Passion is important elements for the 1st pin
Fan > Influencer

38. http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
Followers make Leader

39. Need to be found frequently!

40. Key Triangle for community growth
[Study Group]
=> Information Exchange & Generation
[Drinking]
=> Know each other in person
[SNS/Web]
=> Keep and strengthen the engagement
Beginners for AWS
Join! Information feed
Encouraging & Mentoring
Feedbacks
Connect!!

41. Beginners Only meetup

42. Specific topic meetup

43. Recent Hot Topics…
• Serverless Architecture
• Container Architecture
• DevOps
• Big Data
• Security
• CLI
• AI
• IoT
• Amazon Alexa / Echo

44. https://www.facebook.com/AwsHub

45. Metabolism is Healthy thing!
20112010
2012
2009
2014 2015
2013
2016

46. Some key Items for community growth….
Icon Images
(on Stickers, T-Shirts, Web…etc)
Hashtag
(for Twitter, facebook, Blog, Youtube..)
Recognition
#jawsug
#jawsdays

48. Now, you have already known…
“Sell Through the Community” Strategy
3 “First” Principles for Community Design
3 Steps for Community Growth
Through the Actual JAWS-UG Case Study.

49. You can start Today!

50. Questions?

51. OK, Let’s start
party time!!