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Getting Real by 37signals                                                               Page 1 of 69




 Getting Real Overview




             Getting Real (          ) PDF




                                                                               CNBorn


 Getting Real
                      2009 8     24      CNBorn



     •


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                 Getting Real?
                      Web        ?                Getting Real. Getting Real


     • Getting Real

     • Getting real




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                                      Page 2 of 69



     • Getting Real
     • Getting Real

     • Getting Real                                       Getting Real
                                        Web
     • Getting Real

 Getting Real
 Getting Real


 Getting Real

                                                         Getting Real


         Getting Real             Web
                                                                         Web
                      Getting Real                       Web

                            How To Write Vigorous Software




 —       "The Elements of Style" by William Strunk Jr.




                                    “                              ”
                                              Blech

 Getting Real                 ...
     •
     •
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     •
     •
     •
     •                        “           ”
     •
     •
     •
     •
     •




http://cnborn.net/docs/getting_real/index.html                                   2009-12-3
Getting Real by 37signals                                                     Page 3 of 69




                                                     Getting real

                             ...
     •
     •
     •
     •
     •
     •
     •
     •
     •
     •
     •
     •        ...

                                                                        CSS
         Getting Real




                                                                    2002




                                   Web

                                       ,
                        Getting Real




              37signals

 37signals
          35000                                Web
 Jeremy Wagstaff          “37signals
    Outlook                                ”




http://cnborn.net/docs/getting_real/index.html                                  2009-12-3
Getting Real by 37signals                                                                     Page 4 of 69




              —         .




                                  5

 Basecamp                                    Basecamp

                                          Salon.com Farhad anjoo            “Basecamp         Web
            ”

 Campfire
                                                                3
        Campfire

 Backpack                                      “      25                    ”
          Backpack
  “statis-quo-itie”                                                    Wall Street Journal         Thomas
 Weber                                       New York Times     David Pogue             “             ”


 Writeboard
                95%                                Writeboard                           Web-guru Jeffrey
 Zeldman         “37signals                             ”

 Ta-da List

 100   000            1     000   000

 Ruby on Rails,                                    Ruby                         Web
                                                                    Rails               O’Reilly
 Nathan Torkington          “Ruby on Rails
                                                                                                   ”Gotta


             www.37signals.com                                                     .




                                                                        :

 "                                    "
 Getting real




http://cnborn.net/docs/getting_real/index.html                                                     2009-12-3
Getting Real by 37signals                                                                       Page 5 of 69




                                                                              Getting Real


 "                                               "


 20                                                              37signals


 "                                      "


                         “     …”


 "                                      ."
                                    Get Real                 Getting Real


                                                                              Get real



                                                               Getting Real


          Getting Real

                                                                                         Start.com
              Getting Real         “             Start.com
      ”                      Robert Scoble        “
                                                  ”

                   Start.com

                                             “       ”

                                                         Web

                                    —


               —




http://cnborn.net/docs/getting_real/index.html                                                       2009-12-3
Getting Real by 37signals                                              Page 6 of 69




                                         —


                                .



                     bug




 —Sanaz Ahari, Start.com, Microsoft




                                                                              4
                            5           15       25           x   xx
         20          30




                            “       ”                 “   ”

     •
     •
     •
     •
     •




http://cnborn.net/docs/getting_real/index.html                           2009-12-3
Getting Real by 37signals                                                                    Page 7 of 69




 Basecamp

                                                         HTML



                                                                    1)                               2)
                               —




                                                     —          “                    ”




                                                                                 —




             90


 —Dave Thomas,



 Campaign Monitor                                                        email
                                                 x   y              z                    y     z
        x

                                                           email




http://cnborn.net/docs/getting_real/index.html                                                 2009-12-3
Getting Real by 37signals                                                       Page 8 of 69




                                                                            6
                     Campaign Monitor                               email

 —David Greiner,            , Campaign Monitor




 —Malcolm Gladwell,          (from      Malcolm Gladwell)




                                      (plan B)


         —




                                            —




 [Jake Walker                                          (Disclive)           (The Show)
                                           ]




http://cnborn.net/docs/getting_real/index.html                                    2009-12-3
Getting Real by 37signals                                              Page 9 of 69




                                           Disclive)
           —

 [                 The Show]




 —              Signal vs. Noise




                                                                   —



                                                                         Houdini


                                                           :

     •




     •


                                                       “       ”

     •




http://cnborn.net/docs/getting_real/index.html                           2009-12-3
Getting Real by 37signals                                                        Page 10 of 69



                          ...


 —Fred Brooks,




                                                                         Microsoft Project)

                                            Basecamp
      Microsoft Project

                                                            —



                                                                                        —



      Writeboard
                                                 “     ”

                3                          10              Writeboards

                    Backpack
                                                                —




           (                    )
                                                 —




http://cnborn.net/docs/getting_real/index.html                                       2009-12-3
Getting Real by 37signals                                                     Page 11 of 69




                                                       x/y            “         ”


 —Seth Godin,        /       (from                 )

                         ?

 BlinkList                                                   10




 —Michael Reining,               , MindValley    Blinklist




                 —                   —




                                                                  ;




 —Khoi Vinh, Subtraction.com




                                                                          :



 —Ian MacKaye, Fugazi            Dischord Records
 (from Salon.com People | Ian MacKaye)




http://cnborn.net/docs/getting_real/index.html                                   2009-12-3
Getting Real by 37signals                            Page 12 of 69




                Web




     •
     •
     •
     •
     •
     •
     •
     •
     •
     •
     •




     •
     •
     •
     •
     •
     •
     •
     •
     •
     •
     •




                            Ajax
                                12
                              ——“                ”



http://cnborn.net/docs/getting_real/index.html          2009-12-3
Getting Real by 37signals                                                       Page 13 of 69




                               1




                                                               “         ”      17
                       “                  ”


                                                                                       “
           ”




                            ——                    ——




 —        ·     (Andrew Hunt)                    (The Pragmatic Programmers )



http://cnborn.net/docs/getting_real/index.html                                       2009-12-3
Getting Real by 37signals                                                              Page 14 of 69




                            1.0
             1.0




                                                                            ——




                   (Metcalfe's Law)
                                          (Metcalfe's Law)   “                                 ”

             1.0                    ...

 —Marc Hedlund,                   O'Reilly Media                 (entrepreneur-in-residence)




 —        ·             (Steve McConnell     , Construx            Construx Software Builders
 Inc.
 (                  ——                              Less is More: Jumpstarting Productivity with
 Small Teams)




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                         Page 15 of 69




     37signals            Basecamp

      •
      •
      •                                David
      •
      •

                      “        “



 ”            “
                                                              —




                  “                     ”             “   ”

          “                    ”



 —Jef Raskin,              (       "             ")




http://cnborn.net/docs/getting_real/index.html                       2009-12-3
Getting Real by 37signals                                      Page 16 of 69




                                  —




 —Khoi Vinh, Subtraction.com




 —Edward Knittel,                     , KennelSource
         |




                                                           —



         “                                         ”



     •       Basecamp:
     •       Backpack:
     •       Campfire:
     •       Ta-da List:
     •       Writeboard:                 WORD

                    Basecamp                “          ”

                                       Basecamp


                                       Basecamp




http://cnborn.net/docs/getting_real/index.html                    2009-12-3
Getting Real by 37signals                        Page 17 of 69




        Andy Hunt




 —Dave Thomas,



                                         ;

    —

 —Guy Kawasaki,          (                   )




     •
     •
     •
     •
     •
     • 90% 89%
     • 760px 750px
     • $39/   $49/




http://cnborn.net/docs/getting_real/index.html      2009-12-3
Getting Real by 37signals                                                               Page 18 of 69




                       “     ”




                                           “                         ”    ...




                                                   ...



 —Patrick Lafleur, Creation Objet Inc. (         Signal vs. Noise)




                                 10




                       12




                                                                                    Basecamp
                                                                         30




                                                                                :



        :




http://cnborn.net/docs/getting_real/index.html                                             2009-12-3
Getting Real by 37signals                                          Page 19 of 69




           Basecamp




     Campaign onitor


                                                          Campaign Monitor




 —David Greiner,            , Campaign Monitor




 "                                          ?"




                                      Basecamp
                                                 15


                                  ?

                                                      ”            “




http://cnborn.net/docs/getting_real/index.html                         2009-12-3
Getting Real by 37signals                                          Page 20 of 69




 —Dare Obasanjo,         (                            )




                       wiki                      Ward Cunningham



                  Wikipedia




           |




http://cnborn.net/docs/getting_real/index.html                        2009-12-3
Getting Real by 37signals                                                  Page 21 of 69




       “                         ” Web




      Basecamp           Message
     Milestone Todo-list




       “                                   ”                       “             ”


             Campfire

 “
                                                     95%       5


 “                                                         ”
                               caps lock                               *



 “                                               ”
                            12        16




                        Photoshop




http://cnborn.net/docs/getting_real/index.html                                2009-12-3
Getting Real by 37signals                                                        Page 22 of 69




           “         ”


                            yes



                    yes-man

                            Fight Club


                         “ ”                               —                     —
                    NO                                              “        ”




                                   “                  NO                             100
                                                               ”

 “                                 ”
       iTunes             Steve Jobs
                                  “          [x]   ” “             [y]   ”
       “        —                                    iTunes

 yes                        NO                          ”

 —-Derek Sivers, president and programmer, CD Baby and HostBaby
 (from Say NO by default)




       Basecamp                “         ”                                                 “
         ”




http://cnborn.net/docs/getting_real/index.html                                       2009-12-3
Getting Real by 37signals                                        Page 23 of 69




                              ……

     •   1.
     •   2.
     •   3.                                        yes    ……
     •   4.
     •   5.
     •   6.
     •   7-15.                                            ……
     •   16.
     •   17.
     •   18.
     •   19.
     •   20.
     •   21.
     •   22.
     •   23.




                                    ?



                  1G                             Google         100M



 —




                 Ta-da List                                    to-do
                                         .




http://cnborn.net/docs/getting_real/index.html                         2009-12-3
Getting Real by 37signals                                                                                                   Page 24 of 69



                                   ,
                                       ,                                            ( : 2006   4       7       )
      ,                                 [         ]                 ?                     ?

                                                            ,




                   "                                   "        "                   " "                                         " "
                                                      ",    "                                                  ",

      ,                                                                 ,
          ,                                                                     ,                                   ,
                  No           ,                                                                   ?                            ?
                  ?

      ,                    ,                                                              ,

                       ,                                                .                                  ,                        ,


                                       ?                                Basecamp                       Basecamp
                                                                                                            ,
                                            (II       III   IIII )


              ,                                                                                                ,
                                                                                                                        ,


                       :                     X                              ,
      ,




http://cnborn.net/docs/getting_real/index.html                                                                                 2009-12-3
Getting Real by 37signals                                                      Page 25 of 69




                                                             "                     "    "
                                 ,            ?"   "                      "?

                                     ?                           ?"
     ,                   ?"      "            ?"   "                  "

                 “           ”



 [       ]           ,                    ,
                         ,

 —           .           , CEO, Apple (                      )




                                                                                   OK

 HTML




                                                       ...



 —Christopher Alexander, Professor of Architecture
 (    Contrasting Concepts of Harmony in Architecture                          )




http://cnborn.net/docs/getting_real/index.html                                     2009-12-3
Getting Real by 37signals                            Page 26 of 69




                                           “     ”




 —Matt Hamer,                        , Kinja




 Web 2.0,




http://cnborn.net/docs/getting_real/index.html          2009-12-3
Getting Real by 37signals                                               Page 27 of 69




 —Seth Godin,       /




                                   HTML
             Get Real                   :




                                                     Basecamp   ,




        HTML
        HTML


   Basecamp                    “                 ”              “   ”


                               HTML CSS




http://cnborn.net/docs/getting_real/index.html                             2009-12-3
Getting Real by 37signals                                                            Page 28 of 69




      “                                                 25   50   100       ”




          —




                                                 Basecamp                                          25
                                25                                                       5



                                         Getting Real




                                                                                —

                                                                                             ...

                     UI

 —Havoc Pennington,                   , Red Hat (from Free software and good user interfaces
                            )




 "            !"

                                                              “   ”
                                         “       ”




http://cnborn.net/docs/getting_real/index.html                                           2009-12-3
Getting Real by 37signals                                       Page 29 of 69




                                                                   “
               ”

                          “            ”




         :

     •                    = -1
     •                    =1
     •                    =5
     •             = 10
     •                    = 15
     •                      = 20

     •               = $1
     •                 = $1000
     •                 = $10,000
     •               = $100,000
     •                 = $1,000,000
     •                 = $10,000,000



                                           $20
 $20,000,000



 —Derek Sivers                         CD Baby   and HostBaby




http://cnborn.net/docs/getting_real/index.html                     2009-12-3
Getting Real by 37signals                                                                  Page 30 of 69




                                                        —

                                beta                                                beta



                            beta                                             beta
                                                 beta

 Beta



                                       “ ”

          Agile Web Development With Rails              Rail   Web
                                                         —                       Rails
                            “          ”                                      David Heinemeier
 Hansson                                                             pdf
                                                                             —
                                                                           850




 —Dave Thomas, The Pragmatic Programmers



     •   1.                                  :
     •   2.         —
     •   3.
     •   4.

                                                                            "yeah!"



              —Derek Sivers,                      CD Baby      HostBaby




http://cnborn.net/docs/getting_real/index.html                                                2009-12-3
Getting Real by 37signals                                                                    Page 31 of 69



                                                                             12                 12
                                 30                                                    6-10




      “                                ”

                             3




                                                         “
           iTunes                                ”

 —Gina Trapani,                            Lifehacker, the productivity and software guide




                                                             —
                        Grand Canyon                                  —
                                                     “           ”




 —Merlin Mann,                        43folders.com



                                                              "nofollow                  HTML
      "
                                                                                                     20
   xml
                0.3   3.3b

                                                —


                      20




http://cnborn.net/docs/getting_real/index.html                                                  2009-12-3
Getting Real by 37signals                                                            Page 32 of 69



 —Andre Torrez,                            Federated Media Publishing




                                                                    web




 37signals     4            8
   8               8


 David                                                     David



                                         —




                                                                             —



                                                                        10




                       email                               Just shut up and get to work.




http://cnborn.net/docs/getting_real/index.html                                             2009-12-3
Getting Real by 37signals                                                      Page 33 of 69




                                                                   “       ”

                   ...                                                                  5
                                            —                  —



 —Joel Spolsky,              , Fog Creek Software
 (                              (         )     ?)




                                                              Campfire




     •
     •

     •
     •
     •
     •                                                                 T
     •

                                                          ,

     •            30
     •
     •




              —

 —Lisa Haneberg,         (                           )




                                                                                         4
         6                                           ……




http://cnborn.net/docs/getting_real/index.html                                    2009-12-3
Getting Real by 37signals                                               Page 34 of 69




                                                                    —         —


 —The Ganssle Group (from Keep It Small)




                                                 --




                                                            2
                                        “             4         ”


     •
     •
     •
     •

                4




                                                      100




http://cnborn.net/docs/getting_real/index.html                             2009-12-3
Getting Real by 37signals                                                                 Page 35 of 69



 ge             Jack Welch

                  Jack




 Brooks


 —Fred Brooks




                                                                                   ……

                                         Antonio Salieris
      100

 —Joel Spolsky, Fog Creek Software                          (   Hitting the High Notes)




                             “       ”




                                                 20    40




 —Suzanne Falter-Barns,
 (   How To Find And Keep The Perfect VA)




http://cnborn.net/docs/getting_real/index.html                                               2009-12-3
Getting Real by 37signals                                               Page 36 of 69




     •


     •



     •


     •


                                     ——
     •




                Jamis                            Ruby
                                                                   ——

                     “          ”
                                                        Jamis   David   Rails
                                           37signals




 —Jarkko Laine,
 (from Reduce the risk, hire from open source)




http://cnborn.net/docs/getting_real/index.html                             2009-12-3
Getting Real by 37signals                        Page 37 of 69




                       ”             “




                                 Web


 —Eric Stephens, BuildV1.com




http://cnborn.net/docs/getting_real/index.html      2009-12-3
Getting Real by 37signals                                                           Page 38 of 69




 —Dustin J. Mitchell,            (       Signal vs. Noise)




 —Michael A. Covington,
 (   How to Write More Clearly, Think More Clearly, and Learn Complex Material More Easily)




                                                             ——



                                                                             html



                                    ——




       Blinksale


        75                                        Rachel                                 “
             ”                  “                                 ”

                                                                      Blinksale

             html




http://cnborn.net/docs/getting_real/index.html                                         2009-12-3
Getting Real by 37signals                                            Page 39 of 69



 html                                 Scott          Blinksale
                                                     Scott
                                                                        Scott



                                                          “      ”


 —Josh Williams, Blinksale




                                    ——




                            “                    ”

         ——




     •

     •

     •




http://cnborn.net/docs/getting_real/index.html                          2009-12-3
Getting Real by 37signals                                                 Page 40 of 69




                               ……




                                                           ——




     •
     •
     •
     •

     •




                     ……
             OS x                                 Steven Jobs
           Jobs                                     ……       Jobs



 —John Gruber,                        (     Interview with John Gruber)




http://cnborn.net/docs/getting_real/index.html                               2009-12-3
Getting Real by 37signals                                            Page 41 of 69




                       90




                                            “          ”




                                                               Web
        Web


    “          ”   Creative Good ,                 “       ”



 —Mark Hurst, Creative Good          Goovite.com
 (               )




http://cnborn.net/docs/getting_real/index.html                          2009-12-3
Getting Real by 37signals                                                   Page 42 of 69




       3            5                                                         ‘         ’
       ‘        ’            ‘        ’   ‘         ’       ‘     5’   ‘5
   ’       ‘5   ’        ‘       ’   ‘5       ’   ‘5    ’

                                                            Web




            —                                               —




                     2                                                       2
                                          2




 —Edward Knittel, KennelSource




http://cnborn.net/docs/getting_real/index.html                                    2009-12-3
Getting Real by 37signals                                       Page 43 of 69




                            (Less software)


   Preference)


                                                     features



                                                                      20%
                       80%                                                  5




     •
     •
     •
     •
     •




             "                    12             1     x          y     "




                 app




http://cnborn.net/docs/getting_real/index.html                        2009-12-3
Getting Real by 37signals                                                            Page 44 of 69




                "     "


 —Brad Appleton,
 (   There is No CODE that is more flexible than NO Code!)



                                                                           …… 2000
 1000

 —The Ganssle Group (from Keep It Small)




                                   8


                                                                 the right one




                          Ruby                              Rails        framework
                            Ruby       Rails




      Ruby On Rails



 —Charles Jolley, Nisus Software               (   Signal vs. Noise)




http://cnborn.net/docs/getting_real/index.html                                          2009-12-3
Getting Real by 37signals                                                Page 45 of 69




 —Martin Fowler, ThoughtWorks                    (    Is Design Dead?)

                                                 ……


 —Nicholas Negroponte, MIT
 (    And, the rest of the (AIGA Conference) story)




                                   "        "




                                                         "         "




http://cnborn.net/docs/getting_real/index.html                              2009-12-3
Getting Real by 37signals                                                              Page 46 of 69




                      RSS API

                                                                                      RSS Feed
                            API


                          RSS Feed
                                                                                      Basecamp
 RSS                        URL                         newsreader
                                  to-do lists

 API                                         add-on
     Basepack       API              Chipt Production                  Mac OS X
       Dashboard widget
   reminders
 Backpack



       • Google Maps API                                   mash ups

       • Linkrolls                         del.icio.us
       • Flickr                      API                                     DVD
           Flickr Stewart Butterfield    "
                                    "



              37signals           Backpack                      ……    ……

                Chipt Production                         Mac OS X Tiger                Backpack
          -                                               -       Backpack


                                                                      -       Email
                                                -
                                        "       "   brain dump
                                                              -


 —Todd Dominey,       , Dominey Design
 (   Trying on Backpack)




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                       Page 47 of 69



             11




                               ——




                                           “               ”“
      ”“                                         ——         ”




                               ——




                                                      30




                       ----
             html




http://cnborn.net/docs/getting_real/index.html                     2009-12-3
Getting Real by 37signals                                                              Page 48 of 69




                                                               “           ”




 “               ”




 —Linus Torvalds, Linux        (       : Linux: Linus              ))




     “   ”




 —Mark Gallagher,                              (       Signal vs. Noise)




                                           ,
                                   ,

             ,                                     ,
                                                                               ,   ,


                     :                                    ,                                ,
                                                                               ,




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                                            Page 49 of 69



      Web




 —Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide




                  ,
                                                       ,                         .
                      ,                 .


                                    ,

              ,                                   ,
                                                             ,         ,




                              Lorem ipsum dolor


                                                                                     ---
    ---                                           /




                                                  --

          2               2

                                                           "asdsadklja" "123usadfjasld"
 "snaxn2q9e7"




http://cnborn.net/docs/getting_real/index.html                                             2009-12-3
Getting Real by 37signals                                                            Page 50 of 69




                                  “       ”                                      “
   ”



 —Tom Smith,                          (              Lorem Ipsum   Lorem Ipsum        )




                  ---        24




                        12




 iTunes                               iPod      iTunes
                                               5


                  Writeboard      Ta-da list




                  ssl




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                                   Page 51 of 69




 —Ben McConnell          Jackie Huba,
 (                                ?))



                                                                  ---
    ---                            ---




 —Derek Sivers,                      CD Baby and HostBaby (             )




                                                                        “
                1        ”




                                                       “      ”
          Basecamp
                             “              ”



 xml




http://cnborn.net/docs/getting_real/index.html                                 2009-12-3
Getting Real by 37signals                                           Page 52 of 69




 —Charlie O'Donnell             Union Square Ventures
 (   10 Steps to a Hugely Successful Web 2.0 Company)




 Silly Rabbit, Tricks are for Kids



                  “     ”                        Earn it.




                                                            1   2     3




http://cnborn.net/docs/getting_real/index.html                         2009-12-3
Getting Real by 37signals                                                                 Page 53 of 69




                                                      ,
                                                 Boing Boing        Slashdot     Digg
             Web                                                                 Google




                                                                                     Basecamp


                                                          Backpack


                                    “       ”
                                                                beta




                                                  “       ”

                                                      /



                     Blinksale
                                                                                              "      ",


                                                                         Blinksale        6




                                                              ---


                            2                                                                     beta
         Blinksale




http://cnborn.net/docs/getting_real/index.html                                                2009-12-3
Getting Real by 37signals                                   Page 54 of 69




                                                            Beta



 —Josh Williams, Blinksale




     •      :
     •      :
     •                   :
     •      :
     •           :
     •      :
     •      :
     •               :
     •      :




                                vs


                                      Basecamp     SVN
                             BoingBoing


 Ta-da
 vs                         Ta-da                  200
 12000                   Ta-da                   Backpack
    24               10000




http://cnborn.net/docs/getting_real/index.html                 2009-12-3
Getting Real by 37signals                                                       Page 55 of 69




                                                                         ,




                               Jeopardy                          .




                                                               ---           ----
                                     "               "




                                                                     ;

                                 “                   ”
                                                         “               ”



                                                             Ruby on Rails




                                                 ,


 (        Jeopardy!




http://cnborn.net/docs/getting_real/index.html                                      2009-12-3
Getting Real by 37signals                                                                Page 56 of 69




                                                              ----




 —David Greiner, Campaign Monitor




                                ,
                                                                                          "
     "

                             Ruby on rails                             basecamp


                             ajax                               “    2.0   ”         37sigals
     "Ajax               "


                                         Basecamp    rss                       rss


         iCal                                                                                    Mac
 (        )




           iCal          Apple       - Mac OS X - iCal iCal
                  iCal




http://cnborn.net/docs/getting_real/index.html                                                  2009-12-3
Getting Real by 37signals                                                              Page 57 of 69




           technorati blogdex     feedster   del.icio.us            Daypop




                                                                         "       "



 "                                                   ....." ,       ,"
             "




                                                                Basecamp




       Basecamp                “                     ”          “            ”       Writeboard(
      )               CollaborEdit(              )




http://cnborn.net/docs/getting_real/index.html                                            2009-12-3
Getting Real by 37signals                                                  Page 58 of 69




                             backpackit.com      campfirenow.com




        ---

 —David Pogue,                        ,(                       ?)




                                                           “       ”



                                         /



    37signals


                                     “                     ”




    "           "                                                      2




http://cnborn.net/docs/getting_real/index.html                                2009-12-3
Getting Real by 37signals                                                   Page 59 of 69




                                                               “
              ”


 —David Greiner, Campaign Monitor




                            Yahoo        Google       Amazon




      ,                                      Basecamp
                                                                               "
          "
                                                                        5




              90



                                                                   ,"
                                                  "




http://cnborn.net/docs/getting_real/index.html                                 2009-12-3
Getting Real by 37signals                                                   Page 60 of 69




      3




                                 bug



                               bug




   Blinklist,                                           1



                                                        BlinkList

 —Michael Reining, MindValley & Blinklist




                                             Basecamp

      wiki

                                                               Basecamp

                                                                    IE5     7%
                                                  93%                 IE5
                                       93%




http://cnborn.net/docs/getting_real/index.html                                   2009-12-3
Getting Real by 37signals                                                             Page 61 of 69




                Web
                      ——




        Basecamp                                  99%
   Basecamp                       “           ”

                                                        “                         -

                               ……                                            ”


                                 ,




 —Greg Sherwin, CNET                      ,       Emily Avila, Calypso Communications
 (   A Primer for Crisis PR)




http://cnborn.net/docs/getting_real/index.html                                           2009-12-3
Getting Real by 37signals                        Page 62 of 69




        30




                         Backpack
                     Backpack




     • FAQ
     • How-to
     •        &
     •                 &
     •    /




http://cnborn.net/docs/getting_real/index.html      2009-12-3
Getting Real by 37signals                                                           Page 63 of 69




       Lifehacker                                                    ----       Google
 flickr Yahoo el.icio.us 37sigals


 —Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide




              "          "

                                                      "
   "




   google
        "         "

 —Mary Hodder,                                    (         Beta     )

 All the Time


 —Jim Coudal,          , Coudal Partners




                                            bug
        ---

                                                      bug
                                        "                   "
                                  bug




http://cnborn.net/docs/getting_real/index.html                                           2009-12-3
Getting Real by 37signals                                    Page 64 of 69



                                                       bug



                                      bug


                                                 bug




        24-48




                                                        PubSub,
 Technorati, Feedster
              RSS




http://cnborn.net/docs/getting_real/index.html                  2009-12-3
Getting Real by 37signals                                        Page 65 of 69




                                                          5000




              Web                                                Adobe
 Intuit


 Web




 Web



          Flickr                   The Game Neverending




http://cnborn.net/docs/getting_real/index.html                      2009-12-3
Getting Real by 37signals                                                 Page 66 of 69




                                                           Getting Real
                                                                                  —
 —




                      Web                                     ——



                                                     ——

         95%

                                                            ——                 ——




                      Getting Real                   Web


     •                   “           ” “         ”

     •            (White Stripes)

     •         iPod




http://cnborn.net/docs/getting_real/index.html                               2009-12-3
Getting Real by 37signals                                                                     Page 67 of 69



     •                              (Hurry up offenses)               “      ”

     • Rachael Ray                                  “30               ”
     •
     •
     •          ……

          Getting Real




                  Getting Real                                            gettingreal [at] 37signals [dot]
 com.

                            Signal vs. Noise              37signals                   Getting Real




 37signals
     •   37signals
     •        vs.     (Signal vs. Noise)
     •   Basecamp —        Web
     •   Campfire —       Web
     •   Backpack —       Web
     •   Writeboard —       Web
     •   Ta-da List —      Web
     •   Ruby on Rails —       Web




                          : "Bin Dong":http://dongbin.javaeye.com (dongbin.cn@gmail.com);
 "Jeff Chang" (x12345678@gmail.com); "Tom Liu":http://tarkus.2gang.net
 (tarkus.nnkh@gmail.com); "Glory Yu":mailto:glory.nnkh@gmail.com

 The rest of the book is not yet translated into this language. Contact us via email if you'd like to
 help translate. The entire book is available in English.




http://cnborn.net/docs/getting_real/index.html                                                    2009-12-3
Getting Real by 37signals                                           Page 68 of 69




           37signals


     • jpeng21@yeeyan.com, http://www.yeeyan.com/space/show/21700
     •    10           catlinux             TODO
     • http://www.yeeyan.com/articles/view/21700/5269?yeeyan=1

     • catlinux, http://www.yeeyan.com/space/show/4811
     •
     •
     •
     •
     •
     •
     •
     •            1 4        6
     •
     •                         37signals

     • CNBorn, http://cnborn.net
     •         7 8
     •
     •            5
     •

     •
     • zxweitju
     • kuber

             CNBorn

 Getting Real Overview




http://cnborn.net/docs/getting_real/index.html                         2009-12-3
Getting Real by 37signals                                                               Page 69 of 69




                              Buy your own copy of Getting
                              Real
                              You've browsed the site and read some chapters, now get your own
                              copy of the book in paperback or PDF.

                              "Every once in a while, a book comes out of left field that changes
                              just about everything. This is one of those books. Ignore it at your
                              peril."
                              —Seth Godin, Author

                              $29 in paperback Available from Lulu.com
                              $19 in PDF Instant download
  Note: The text on this web site and the text in the book is identical. Buying the PDF or paperback
  version allow you to take the content with you and show your support for the Getting Real
  movement. Thanks for your business.
 All content copyright ©1999-2006 37signals, LLC. All rights reserved. No part of this book or site
 may be reproduced or redistributed in any form or by any electronic or mechanical means,
 including information storage and retrieval systems, without permission in writing from 37signals,
 except by a reviewer who may quote brief passages in a review.




http://cnborn.net/docs/getting_real/index.html                                              2009-12-3

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Getting Real Overview

  • 1. Getting Real by 37signals Page 1 of 69 Getting Real Overview Getting Real ( ) PDF CNBorn Getting Real 2009 8 24 CNBorn • • • • • • • • • • • • • • • • Getting Real? Web ? Getting Real. Getting Real • Getting Real • Getting real http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 2. Getting Real by 37signals Page 2 of 69 • Getting Real • Getting Real • Getting Real Getting Real Web • Getting Real Getting Real Getting Real Getting Real Getting Real Getting Real Web Web Getting Real Web How To Write Vigorous Software — "The Elements of Style" by William Strunk Jr. “ ” Blech Getting Real ... • • • • • • • “ ” • • • • • http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 3. Getting Real by 37signals Page 3 of 69 Getting real ... • • • • • • • • • • • • ... CSS Getting Real 2002 Web , Getting Real 37signals 37signals 35000 Web Jeremy Wagstaff “37signals Outlook ” http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 4. Getting Real by 37signals Page 4 of 69 — . 5 Basecamp Basecamp Salon.com Farhad anjoo “Basecamp Web ” Campfire 3 Campfire Backpack “ 25 ” Backpack “statis-quo-itie” Wall Street Journal Thomas Weber New York Times David Pogue “ ” Writeboard 95% Writeboard Web-guru Jeffrey Zeldman “37signals ” Ta-da List 100 000 1 000 000 Ruby on Rails, Ruby Web Rails O’Reilly Nathan Torkington “Ruby on Rails ”Gotta www.37signals.com . : " " Getting real http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 5. Getting Real by 37signals Page 5 of 69 Getting Real " " 20 37signals " " “ …” " ." Get Real Getting Real Get real Getting Real Getting Real Start.com Getting Real “ Start.com ” Robert Scoble “ ” Start.com “ ” Web — — http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 6. Getting Real by 37signals Page 6 of 69 — . bug —Sanaz Ahari, Start.com, Microsoft 4 5 15 25 x xx 20 30 “ ” “ ” • • • • • http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 7. Getting Real by 37signals Page 7 of 69 Basecamp HTML 1) 2) — — “ ” — 90 —Dave Thomas, Campaign Monitor email x y z y z x email http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 8. Getting Real by 37signals Page 8 of 69 6 Campaign Monitor email —David Greiner, , Campaign Monitor —Malcolm Gladwell, (from Malcolm Gladwell) (plan B) — — [Jake Walker (Disclive) (The Show) ] http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 9. Getting Real by 37signals Page 9 of 69 Disclive) — [ The Show] — Signal vs. Noise — Houdini : • • “ ” • http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 10. Getting Real by 37signals Page 10 of 69 ... —Fred Brooks, Microsoft Project) Basecamp Microsoft Project — — Writeboard “ ” 3 10 Writeboards Backpack — ( ) — http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 11. Getting Real by 37signals Page 11 of 69 x/y “ ” —Seth Godin, / (from ) ? BlinkList 10 —Michael Reining, , MindValley Blinklist — — ; —Khoi Vinh, Subtraction.com : —Ian MacKaye, Fugazi Dischord Records (from Salon.com People | Ian MacKaye) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 12. Getting Real by 37signals Page 12 of 69 Web • • • • • • • • • • • • • • • • • • • • • • Ajax 12 ——“ ” http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 13. Getting Real by 37signals Page 13 of 69 1 “ ” 17 “ ” “ ” —— —— — · (Andrew Hunt) (The Pragmatic Programmers ) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 14. Getting Real by 37signals Page 14 of 69 1.0 1.0 —— (Metcalfe's Law) (Metcalfe's Law) “ ” 1.0 ... —Marc Hedlund, O'Reilly Media (entrepreneur-in-residence) — · (Steve McConnell , Construx Construx Software Builders Inc. ( —— Less is More: Jumpstarting Productivity with Small Teams) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 15. Getting Real by 37signals Page 15 of 69 37signals Basecamp • • • David • • “ “ ” “ — “ ” “ ” “ ” —Jef Raskin, ( " ") http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 16. Getting Real by 37signals Page 16 of 69 — —Khoi Vinh, Subtraction.com —Edward Knittel, , KennelSource | — “ ” • Basecamp: • Backpack: • Campfire: • Ta-da List: • Writeboard: WORD Basecamp “ ” Basecamp Basecamp http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 17. Getting Real by 37signals Page 17 of 69 Andy Hunt —Dave Thomas, ; — —Guy Kawasaki, ( ) • • • • • • 90% 89% • 760px 750px • $39/ $49/ http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 18. Getting Real by 37signals Page 18 of 69 “ ” “ ” ... ... —Patrick Lafleur, Creation Objet Inc. ( Signal vs. Noise) 10 12 Basecamp 30 : : http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 19. Getting Real by 37signals Page 19 of 69 Basecamp Campaign onitor Campaign Monitor —David Greiner, , Campaign Monitor " ?" Basecamp 15 ? ” “ http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 20. Getting Real by 37signals Page 20 of 69 —Dare Obasanjo, ( ) wiki Ward Cunningham Wikipedia | http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 21. Getting Real by 37signals Page 21 of 69 “ ” Web Basecamp Message Milestone Todo-list “ ” “ ” Campfire “ 95% 5 “ ” caps lock * “ ” 12 16 Photoshop http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 22. Getting Real by 37signals Page 22 of 69 “ ” yes yes-man Fight Club “ ” — — NO “ ” “ NO 100 ” “ ” iTunes Steve Jobs “ [x] ” “ [y] ” “ — iTunes yes NO ” —-Derek Sivers, president and programmer, CD Baby and HostBaby (from Say NO by default) Basecamp “ ” “ ” http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 23. Getting Real by 37signals Page 23 of 69 …… • 1. • 2. • 3. yes …… • 4. • 5. • 6. • 7-15. …… • 16. • 17. • 18. • 19. • 20. • 21. • 22. • 23. ? 1G Google 100M — Ta-da List to-do . http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 24. Getting Real by 37signals Page 24 of 69 , , ( : 2006 4 7 ) , [ ] ? ? , " " " " " " " ", " ", , , , , , No , ? ? ? , , , , . , , ? Basecamp Basecamp , (II III IIII ) , , , : X , , http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 25. Getting Real by 37signals Page 25 of 69 " " " , ?" " "? ? ?" , ?" " ?" " " “ ” [ ] , , , — . , CEO, Apple ( ) OK HTML ... —Christopher Alexander, Professor of Architecture ( Contrasting Concepts of Harmony in Architecture ) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 26. Getting Real by 37signals Page 26 of 69 “ ” —Matt Hamer, , Kinja Web 2.0, http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 27. Getting Real by 37signals Page 27 of 69 —Seth Godin, / HTML Get Real : Basecamp , HTML HTML Basecamp “ ” “ ” HTML CSS http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 28. Getting Real by 37signals Page 28 of 69 “ 25 50 100 ” — Basecamp 25 25 5 Getting Real — ... UI —Havoc Pennington, , Red Hat (from Free software and good user interfaces ) " !" “ ” “ ” http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 29. Getting Real by 37signals Page 29 of 69 “ ” “ ” : • = -1 • =1 • =5 • = 10 • = 15 • = 20 • = $1 • = $1000 • = $10,000 • = $100,000 • = $1,000,000 • = $10,000,000 $20 $20,000,000 —Derek Sivers CD Baby and HostBaby http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 30. Getting Real by 37signals Page 30 of 69 — beta beta beta beta beta Beta “ ” Agile Web Development With Rails Rail Web — Rails “ ” David Heinemeier Hansson pdf — 850 —Dave Thomas, The Pragmatic Programmers • 1. : • 2. — • 3. • 4. "yeah!" —Derek Sivers, CD Baby HostBaby http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 31. Getting Real by 37signals Page 31 of 69 12 12 30 6-10 “ ” 3 “ iTunes ” —Gina Trapani, Lifehacker, the productivity and software guide — Grand Canyon — “ ” —Merlin Mann, 43folders.com "nofollow HTML " 20 xml 0.3 3.3b — 20 http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 32. Getting Real by 37signals Page 32 of 69 —Andre Torrez, Federated Media Publishing web 37signals 4 8 8 8 David David — — 10 email Just shut up and get to work. http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 33. Getting Real by 37signals Page 33 of 69 “ ” ... 5 — — —Joel Spolsky, , Fog Creek Software ( ( ) ?) Campfire • • • • • • T • , • 30 • • — —Lisa Haneberg, ( ) 4 6 …… http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 34. Getting Real by 37signals Page 34 of 69 — — —The Ganssle Group (from Keep It Small) -- 2 “ 4 ” • • • • 4 100 http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 35. Getting Real by 37signals Page 35 of 69 ge Jack Welch Jack Brooks —Fred Brooks …… Antonio Salieris 100 —Joel Spolsky, Fog Creek Software ( Hitting the High Notes) “ ” 20 40 —Suzanne Falter-Barns, ( How To Find And Keep The Perfect VA) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 36. Getting Real by 37signals Page 36 of 69 • • • • —— • Jamis Ruby —— “ ” Jamis David Rails 37signals —Jarkko Laine, (from Reduce the risk, hire from open source) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 37. Getting Real by 37signals Page 37 of 69 ” “ Web —Eric Stephens, BuildV1.com http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 38. Getting Real by 37signals Page 38 of 69 —Dustin J. Mitchell, ( Signal vs. Noise) —Michael A. Covington, ( How to Write More Clearly, Think More Clearly, and Learn Complex Material More Easily) —— html —— Blinksale 75 Rachel “ ” “ ” Blinksale html http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 39. Getting Real by 37signals Page 39 of 69 html Scott Blinksale Scott Scott “ ” —Josh Williams, Blinksale —— “ ” —— • • • http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 40. Getting Real by 37signals Page 40 of 69 …… —— • • • • • …… OS x Steven Jobs Jobs …… Jobs —John Gruber, ( Interview with John Gruber) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 41. Getting Real by 37signals Page 41 of 69 90 “ ” Web Web “ ” Creative Good , “ ” —Mark Hurst, Creative Good Goovite.com ( ) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 42. Getting Real by 37signals Page 42 of 69 3 5 ‘ ’ ‘ ’ ‘ ’ ‘ ’ ‘ 5’ ‘5 ’ ‘5 ’ ‘ ’ ‘5 ’ ‘5 ’ Web — — 2 2 2 —Edward Knittel, KennelSource http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 43. Getting Real by 37signals Page 43 of 69 (Less software) Preference) features 20% 80% 5 • • • • • " 12 1 x y " app http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 44. Getting Real by 37signals Page 44 of 69 " " —Brad Appleton, ( There is No CODE that is more flexible than NO Code!) …… 2000 1000 —The Ganssle Group (from Keep It Small) 8 the right one Ruby Rails framework Ruby Rails Ruby On Rails —Charles Jolley, Nisus Software ( Signal vs. Noise) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 45. Getting Real by 37signals Page 45 of 69 —Martin Fowler, ThoughtWorks ( Is Design Dead?) …… —Nicholas Negroponte, MIT ( And, the rest of the (AIGA Conference) story) " " " " http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 46. Getting Real by 37signals Page 46 of 69 RSS API RSS Feed API RSS Feed Basecamp RSS URL newsreader to-do lists API add-on Basepack API Chipt Production Mac OS X Dashboard widget reminders Backpack • Google Maps API mash ups • Linkrolls del.icio.us • Flickr API DVD Flickr Stewart Butterfield " " 37signals Backpack …… …… Chipt Production Mac OS X Tiger Backpack - - Backpack - Email - " " brain dump - —Todd Dominey, , Dominey Design ( Trying on Backpack) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 47. Getting Real by 37signals Page 47 of 69 11 —— “ ”“ ”“ —— ” —— 30 ---- html http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 48. Getting Real by 37signals Page 48 of 69 “ ” “ ” —Linus Torvalds, Linux ( : Linux: Linus )) “ ” —Mark Gallagher, ( Signal vs. Noise) , , , , , , : , , , http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 49. Getting Real by 37signals Page 49 of 69 Web —Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide , , . , . , , , , , Lorem ipsum dolor --- --- / -- 2 2 "asdsadklja" "123usadfjasld" "snaxn2q9e7" http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 50. Getting Real by 37signals Page 50 of 69 “ ” “ ” —Tom Smith, ( Lorem Ipsum Lorem Ipsum ) --- 24 12 iTunes iPod iTunes 5 Writeboard Ta-da list ssl http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 51. Getting Real by 37signals Page 51 of 69 —Ben McConnell Jackie Huba, ( ?)) --- --- --- —Derek Sivers, CD Baby and HostBaby ( ) “ 1 ” “ ” Basecamp “ ” xml http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 52. Getting Real by 37signals Page 52 of 69 —Charlie O'Donnell Union Square Ventures ( 10 Steps to a Hugely Successful Web 2.0 Company) Silly Rabbit, Tricks are for Kids “ ” Earn it. 1 2 3 http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 53. Getting Real by 37signals Page 53 of 69 , Boing Boing Slashdot Digg Web Google Basecamp Backpack “ ” beta “ ” / Blinksale " ", Blinksale 6 --- 2 beta Blinksale http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 54. Getting Real by 37signals Page 54 of 69 Beta —Josh Williams, Blinksale • : • : • : • : • : • : • : • : • : vs Basecamp SVN BoingBoing Ta-da vs Ta-da 200 12000 Ta-da Backpack 24 10000 http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 55. Getting Real by 37signals Page 55 of 69 , Jeopardy . --- ---- " " ; “ ” “ ” Ruby on Rails , ( Jeopardy! http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 56. Getting Real by 37signals Page 56 of 69 ---- —David Greiner, Campaign Monitor , " " Ruby on rails basecamp ajax “ 2.0 ” 37sigals "Ajax " Basecamp rss rss iCal Mac ( ) iCal Apple - Mac OS X - iCal iCal iCal http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 57. Getting Real by 37signals Page 57 of 69 technorati blogdex feedster del.icio.us Daypop " " " ....." , ," " Basecamp Basecamp “ ” “ ” Writeboard( ) CollaborEdit( ) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 58. Getting Real by 37signals Page 58 of 69 backpackit.com campfirenow.com --- —David Pogue, ,( ?) “ ” / 37signals “ ” " " 2 http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 59. Getting Real by 37signals Page 59 of 69 “ ” —David Greiner, Campaign Monitor Yahoo Google Amazon , Basecamp " " 5 90 ," " http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 60. Getting Real by 37signals Page 60 of 69 3 bug bug Blinklist, 1 BlinkList —Michael Reining, MindValley & Blinklist Basecamp wiki Basecamp IE5 7% 93% IE5 93% http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 61. Getting Real by 37signals Page 61 of 69 Web —— Basecamp 99% Basecamp “ ” “ - …… ” , —Greg Sherwin, CNET , Emily Avila, Calypso Communications ( A Primer for Crisis PR) http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 62. Getting Real by 37signals Page 62 of 69 30 Backpack Backpack • FAQ • How-to • & • & • / http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 63. Getting Real by 37signals Page 63 of 69 Lifehacker ---- Google flickr Yahoo el.icio.us 37sigals —Gina Trapani, web developer and editor of Lifehacker, the productivity and software guide " " " " google " " —Mary Hodder, ( Beta ) All the Time —Jim Coudal, , Coudal Partners bug --- bug " " bug http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 64. Getting Real by 37signals Page 64 of 69 bug bug bug 24-48 PubSub, Technorati, Feedster RSS http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 65. Getting Real by 37signals Page 65 of 69 5000 Web Adobe Intuit Web Web Flickr The Game Neverending http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 66. Getting Real by 37signals Page 66 of 69 Getting Real — — Web —— —— 95% —— —— Getting Real Web • “ ” “ ” • (White Stripes) • iPod http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 67. Getting Real by 37signals Page 67 of 69 • (Hurry up offenses) “ ” • Rachael Ray “30 ” • • • …… Getting Real Getting Real gettingreal [at] 37signals [dot] com. Signal vs. Noise 37signals Getting Real 37signals • 37signals • vs. (Signal vs. Noise) • Basecamp — Web • Campfire — Web • Backpack — Web • Writeboard — Web • Ta-da List — Web • Ruby on Rails — Web : "Bin Dong":http://dongbin.javaeye.com (dongbin.cn@gmail.com); "Jeff Chang" (x12345678@gmail.com); "Tom Liu":http://tarkus.2gang.net (tarkus.nnkh@gmail.com); "Glory Yu":mailto:glory.nnkh@gmail.com The rest of the book is not yet translated into this language. Contact us via email if you'd like to help translate. The entire book is available in English. http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 68. Getting Real by 37signals Page 68 of 69 37signals • jpeng21@yeeyan.com, http://www.yeeyan.com/space/show/21700 • 10 catlinux TODO • http://www.yeeyan.com/articles/view/21700/5269?yeeyan=1 • catlinux, http://www.yeeyan.com/space/show/4811 • • • • • • • • 1 4 6 • • 37signals • CNBorn, http://cnborn.net • 7 8 • • 5 • • • zxweitju • kuber CNBorn Getting Real Overview http://cnborn.net/docs/getting_real/index.html 2009-12-3
  • 69. Getting Real by 37signals Page 69 of 69 Buy your own copy of Getting Real You've browsed the site and read some chapters, now get your own copy of the book in paperback or PDF. "Every once in a while, a book comes out of left field that changes just about everything. This is one of those books. Ignore it at your peril." —Seth Godin, Author $29 in paperback Available from Lulu.com $19 in PDF Instant download Note: The text on this web site and the text in the book is identical. Buying the PDF or paperback version allow you to take the content with you and show your support for the Getting Real movement. Thanks for your business. All content copyright ©1999-2006 37signals, LLC. All rights reserved. No part of this book or site may be reproduced or redistributed in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from 37signals, except by a reviewer who may quote brief passages in a review. http://cnborn.net/docs/getting_real/index.html 2009-12-3