3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

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Higher Education Marketing

Voici 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects.

Education

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

3 étapes pour transformer votre
trafic sur les réseaux sociaux en
prospects
Slide 1

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

Résumé
1)
2)
3)

Quantifiez et analysez votre trafic en provenance des médias
sociaux
Bloguez, bloguez, bloguez
Créez un abonnement par email

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 2

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

1. Quantifiez et analysez votre trafic en
provenance des médias sociaux
Comment évaluer vos efforts en termes de médias sociaux si
vous ne mesurez pas leur impact?


Quantifier et analyser votre trafic:
 mettra en lumière les principales sources de prospects
pour votre établissement
 vous aidera à déterminer avec précision où vous
devez concentrer vos efforts afin de continuer à
construire votre présence dans votre communauté.

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 3

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

2. Bloguez, bloguez, bloguez



Disposer d’un blogue qui reflète votre établissement et ses
valeurs est un formidable moyen:
 de concentrer tous vos efforts en termes de médias
sociaux
 de positionner votre établissement en tant qu’autorité.



Il suffit de faire preuve d’un peu de créativité pour faire
ressortir votre nom.

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 4

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

2. Bloguez, bloguez, bloguez


Intégrer les étudiants dans le processus en créant des
blogues étudiants.
 Qui mieux que vos étudiants connait votre école et sait
ce que vos prospects recherchent craignent/ les
questions qu’ils se posent?



Selon une étude récente, la fréquence de vos blogues influe
directement sur votre génération de prospects.

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 5

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

3. Créez un abonnement par email


Une fois le blogue créé et mis en place, n’hésitez pas à y
intégrer des appels à l’action clairs et concis.



Vous pouvez également vous auto-référencer dans vos
messages sur Twitter et Facebook.
 Ces liens peuvent renvoyer vos prospects vers votre
site où ils pourront s’abonner à votre blogue ou à votre
infolettre (assurez-vous que votre page de renvoi soit
impeccable!).

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 6

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

3. Créez un abonnement par email


Evitez les appels tels que « M’abonner à ce blogue », car la
notion d’engagement attachée pourrait effrayer certains
prospects.



« Je reste en contact » ou « Suivez notre évolution » sont
de bonnes alternatives pour pousser ces prospects à
s’inscrire

Source: HEM – 3 étapes pour transformer votre trafic sur les réseaux sociaux en prospects

Slide 7

3 étapes pour transformer votre trafic sur les
réseaux sociaux en prospects

Questions?
1.514.312.3968
info@higher-education-marketing.com

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Slide 8

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