Tips on how to conduct an effective roadshow for startups in foreign markets

1. Business Development
Networking Checklist
for Roadshows

2. No. 1.
Your roadshow is a project

3. GOALS
1. do business with the target contact (sell or fundraise)
2. Get a recommendation from target to ideal
3. Learn about your domain context

4. Roadshows consist of
- planned events
- planned visits
- unplanned events
- unplanned visits

5. Activities to focus on
Before / During / After

6. Preparation beforehand
Make yourself attractive and available:
Full Linkedin profile with relevant content
(phone No. and e-mail address)
Populate socially relevant channels
Let everyone in your social circles know that
you are travelling to T.A.
Ask the connectors/network hubs of the ecosystem for help

7. VISITS
- research the visited company and its founders, management.
Use LinkedIn, Crunchbase, Chubbybrain, Youtube, Slideshare to
research upon the people you WILL meet for sure
Know their recent work, interviews, presentations, statements etc.
If visiting an investor - besides reviewing the board and
management, review their investment thesis and their invested
portfolio. Any chance of cooperation?
If visiting an accelerator or a startup - Do you have any linkage to
them - Search for linkages on major contact networks for common
friends, accelerator history, previous company.
Very important: contact search should apply to all founders in
your startup

8. EVENTS
Pick events you already see now from here
Check attendance on FB, LI, Meetup, Eventbrite
Meetup, FB - you can see attendees, write to them
Write to the moderator / organizer
Talk about going to the event on social networks

9. During the roadshow
Be mindful, take notes
Use a CRM or simple Excel
They buy you, not your company
Be memorable
Say something about their company
If no fit, ask them for opinion, help, intro - NOT
money

10. Rule of thumb
Investment or puchase decisions are made at
the 5th meeting

11. After the contact
- follow up as soon as you can
- ask a question they need to answer
- share / send what you promised
- if meaningful, write about the
meeting/contact, event, visit
+1 - give first…

12. Tactics to retain interest
Have a personal website
Blog on LinkedIn or Medium
Breadcrumbs: post your presentation as well as
other public work of yours on Slideshare

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