Radian6 was used to measure mentions of new TV shows on Twitter during each show’s fall premiere.

1. 2010 FALL TV LINEUP:
HILL HOLLIDAY PREDICTS
THE WINNERS
October, 2010

2. ! Radian6 was used to measure show
mentions on Twitter during each
show’s fall premiere (including all
US time zones). Keywords were
optimized by Hill Holliday to return
the most relevant data, but a
margin of error due to common
CONTEXT FOR words in show titles does exist.
OUR RESEARCH ! Social sentiment was calculated
using Radian6; data shows change
in positive sentiment from the
several hours before to several
hours after each show’s broadcast.
! Nielsen data represents impressions
among persons 18-49.
2

3. BROADCAST IMPRESSIONS VS TWITTER MENTIONS
Outlaw
Undercovers
NBC
Chase
Outsourced
Law and Order: LA
The Event
Running Wilde
FOX
Raising Hope
Blue Blood
The Defenders
CBS
*#&% My Dad Says
Mike and Molly
Hell Cats
CW
Nikita
Hawaii 5-0
The Whole Truth
ABC
Detroit 1-8-7
Better Together
No Ordinary Family
0 1250 2500 3750 5000
Broadcast Impressions (per million) Twitter Mentions (total)
1

4. PERCENTAGE OF POSITIVE SENTIMENT FOR NBC DEBUTS
30
25
20
15
10
5
0
Pre During Post
The Event Law & Order: Outsourced Chase Undercovers Outlaw
2

5. PERCENTAGE OF POSITIVE SENTIMENT FOR ABC DEBUTS
30
25
20
15
10
5
0
Pre During Post
No Ordinary Family Better Together Detroit 1-8-7 The Whole Truth
3

6. PERCENTAGE OF POSITIVE SENTIMENT FOR CBS DEBUTS
30
25
20
15
10
5
0
Pre During Post
Hawaii 5-0 Blue Blood Mike & Molly S#*% My Dad Says The Defenders
4

7. PERCENTAGE OF POSITIVE SENTIMENT FOR CW DEBUTS
30
25
20
15
10
5
0
Pre During Post
Nikita Hell Cats
5

8. PERCENTAGE OF POSITIVE SENTIMENT FOR FOX DEBUTS
NOTE: DIFFERENT SCALE
70
60
50
40
30
20
10
0
Pre During Post
Raising Hope Running Wilde
6