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Samsung Electronics,[object Object],Vikas (59), Shantanu (49), Rachit (39), Junaid (29),   Himadri (19), Ankit (9),[object Object]
Porter Model + PEST,[object Object],Supplier Power,[object Object],- Few Vendors,[object Object],-Samsung is a very large buyer,[object Object],Medium ,[object Object],Political,[object Object],-Chinese Govt. provides all sorts of assistance for setting up a plant ,[object Object],Economic,[object Object],[object Object],Industry Competition,[object Object],[object Object]
Moderate Buyer Power,[object Object],[object Object]
 Moderately price sensitive consumer.Medium,[object Object],Entry Barriers,[object Object],[object Object]
Govt. ApprovalsVery High,[object Object],Technological,[object Object],[object Object],Threat  of Substitutes,[object Object],- No major substitutes.   -Nanotechnology  based memory still not ready. ,[object Object],Low,[object Object],Social,[object Object],- Consumers (PC, Mobile companies) very well informed,[object Object],- Customers ready to try other options,[object Object]
Core Competency Model,[object Object]
Value Chain,[object Object],Has a state of art R&D facility and a fabricating unit in Seol. 	,[object Object],Infrastructure,[object Object],Human Resource Management,[object Object],Strong vendor relations,[object Object],Values human resources a lot,[object Object],Recruitement,[object Object],Competitive Pay scales,[object Object],         SUPPORT ACTIVITIES,[object Object],Excellent R&D work,[object Object],New Products Introductions,[object Object],Technology Development,[object Object],Lowest Raw Material Cost in the Industry,[object Object],High Technology based operations,[object Object],Very strong Brand. Known for its Quality. Rated in the top 20 brands of the world ,[object Object],Customer Oriented,[object Object],PRIMARY ACTIVITIES,[object Object],Inbound Logistics,[object Object],Operations,[object Object],Outbound Logistics,[object Object],Marketing / Sales,[object Object],Service,[object Object],Self Distribution,[object Object],Central computer linked with vendors,[object Object]
Analysis – Samsung,[object Object],Economies of scale in semiconductor production.,[object Object],High Investment in R&D,[object Object],R&D Facility & Fabricating unit at single site.,[object Object],Innovative human resource policies, performance based promotions.,[object Object],Wide range of customized end products for meeting customer demands.,[object Object],Reliable Product- Very high brand value.,[object Object]
VRIO ,[object Object]

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Samsung Electronics (An HBR case)

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