To know about Samsung. Knowing about the success mantra of Samsung. To know about the effective use of Hybrid Strategy.
Founded in 1938. Excellence in- R&D, marketing, designing. Rated more valuable than- Pepsi, Nike and American Express. $227.3 Billion revenue in 2010. 3,15,000 employees all over the world. Leading player of- cell phones, TV, LCD, semiconductors etc. Also deals in- financial services, IT, machinery, chemicals & ship building.
Hybrid strategy- Mix and match of; *Japanese strategy and *Western strategy Implementation of western strategy on Japanese strategy. Excellence in all department- Marketing, production, IT, Finance and specially in HR.
Diversification. Capital management. Type of operation. Supplier relation. HR aspects- -Type of labor -recruitment -Promotion and compensation.
Outsiders in- insider abroad policy. Diversification advantage. Flexibility. Implementation of 6 sigma. Latest advanced IT systems. Financial positions.
“if you act according to market, market will react according to you”